Local SEO for businesses with more than one front door.
Grendesign runs local SEO for multi-location businesses across Australia: clinics, franchises, professional firms and service providers with several sites or service areas. We fix Google Business Profiles, location pages, reviews and citations, and make sure Google and AI assistants know exactly what each location offers and where. Our team works from Mornington and Sydney.
For groups with 3 or more locations, or one location serving a whole region.
- 16+ years
- Google Business Profile management
- Built for Google, Maps and AI answers
Your best location ranks. The rest are invisible.
It’s the usual pattern. One site has years of reviews, the newer ones have a handful, the location pages are copies of each other and half the Google profiles list old hours. Customers go to whoever Google shows first.
Calls go to competitors
In the map pack, Google weighs distance, relevance and reviews. Weak profiles lose nearby searches you should win.
Duplicate pages get ignored
Location pages with the suburb swapped and nothing else don’t rank, and can drag the rest of the site down.
AI assistants get it wrong
ChatGPT and Google’s AI answers pull from your profiles and directories. Inconsistent details mean wrong answers.
What’s included
Every location gets the same standard, managed from one place.
Google Business Profile management
Categories, services, hours, photos, posts and Q&A for every location, kept up to date.
Location pages that earn their place
Each with local team, services, reviews, directions and proof. If a page could have its suburb swapped, it isn’t ready.
Review programme
A simple, policy-compliant way for staff to ask every customer for a review, plus reply templates.
Citations and consistency
Name, address and phone matched across Apple, Bing, directories and industry listings.
Local schema
Structured data for each location so search engines and AI tools read it correctly.
Reporting by location
Calls, direction requests, website visits and enquiries for each site, not one blended number.
How it runs, week by week
One named lead, fixed checkpoints and nothing goes live without your sign-off.
Audit
Weeks 1–2Every profile, page and citation scored, with the gap to the top three competitors near each location.
Fix
Weeks 3–6Profiles corrected, duplicates removed, location pages rebuilt in priority order.
Grow
Month 2 onReviews, posts, local content and links, location by location.
Report
MonthlyA one-page report per location and a call to agree next month’s priorities.
Work for clients like you
Services that make sense in search.
Service pages rebuilt around the questions clients ask, so search engines and AI assistants can tell what the firm does and where.
Read the case study Counselling & workplace supportWatkins Therapy Group: new EAP business.
A clearer site, search content built for Google and AI assistants, and a B2B EAP focus. A larger client signed off the back of it.
Read the case study B2B professional services · SydneyFrom zero recorded leads to 205 in one month.
SEO, an interactive lead magnet, account-based outreach and automated nurture. Page views went from 806 to 3,000 a month, but the number that mattered was high-intent B2B leads.
Read the case studyIs this a good fit?
Usually a strong fit
- Clinics, franchises and firms with 3 or more locations
- Service businesses covering a large metro or regional area
- Marketing teams that need location-level reporting
Probably not for you
- Businesses wanting a page for every suburb they don’t operate in
- Anyone hoping to buy reviews
Questions we get asked
What is local SEO?
Local SEO is the work that gets a business shown in Google Maps, the local map pack and “near me” searches. It covers your Google Business Profile, reviews, location pages, citations and local links.
How much does local SEO cost for multiple locations?
It depends mostly on the number of locations and how much needs fixing first. Multi-location programmes are usually a monthly retainer after an initial clean-up project. We quote after the audit.
How long until we see results?
Profile fixes can show up within weeks. Rankings for competitive searches usually take three to six months of steady reviews and content.
Should every location have its own page?
Yes, if it’s a real location with its own team, services or proof. Thin copies with the suburb changed usually do more harm than good.
Can you rank us in suburbs where we don’t have an office?
For organic results, sometimes, with genuinely useful content. In the map pack, distance from the searcher matters a lot, so a physical location wins.
How do we get more Google reviews?
Ask every customer, at the right moment, with a direct link. No incentives and no only asking happy customers: both break Google’s rules and Australian consumer law.
Does local SEO help with ChatGPT and AI search?
Yes. AI assistants pull business details from Google, Bing, Apple Maps and directories. Consistent, complete listings make it more likely they recommend you correctly.
Can you manage profiles for all our locations?
Yes, with your organisation as owner and us as manager, so you never lose access.
What do you report on?
Calls, direction requests, website clicks, enquiries and rankings for each location, every month.
Do you work outside Melbourne and Sydney?
Yes. Local SEO works anywhere in Australia, and most of it is done remotely.
Want every location found by the customers nearest to it?
Tell us how many locations you have and which ones need help. We’ll reply with what we’d fix first.
- Send the form. It takes about a minute.
- We read it and reply to set up a 30-minute call.
- You get a written scope and quote. No obligation.
Prefer to talk? Melbourne (03) 5975 6548 · Sydney (02) 9188 0130