Search Focus is $499 + GST a month, Channel Growth is $999 + GST and Connected Campaigns is $2,200 + GST. These are management fees. Media spend is separate, and new-account setup starts at $950 + GST. The package section shows each allowance and upfront billing option.

Choose a media budget using your sales margin, likely click costs and conversion assumptions. Start with one offer and market if funds are limited. The public planner helps test the numbers. Package media caps are $2,500, $5,000 and $15,000 per month; they are not minimum spends.

Choose around available demand, customer behaviour and budget. Search Focus covers Google Search; Channel Growth covers Google Search or Meta. Your proposal confirms the campaign scope.

One Google Search campaign with up to three ad groups for one offer and market. It includes keyword research, agreed launch copy, weekly budget checks, twice-monthly optimisation reviews and a monthly report. Tracking implementation and media spend are separate.

It suits businesses with a clear offer, a usable landing page, an approver and the capacity to follow up leads. We can manage the agreed work directly or support your marketing team. Tell us what you're selling and what a valuable lead looks like.

For Google Ads, we recommend a six-month planning period with a review after month one. Spend, conversion volume and the buying cycle affect how quickly useful evidence appears. This is not a minimum commitment or a platform learning requirement.

Media spend, third-party software and agreed setup are separate. Extra creative production, new landing pages and tracking implementation may also need a quote. We confirm the work and costs before you accept.

No. Demand, competition, your offer, sales follow-up and platform changes affect results. We commit to the agreed campaign work and reporting. We use forecasts to test a plan, not promise an outcome.

Review campaign costs alongside recorded conversions, lead quality and sales feedback. Each package includes a monthly report and next priorities. Reliable lead and sales reporting depends on tracking, access and accurate follow-up records; we'll explain any gaps.

Written notice is one month on monthly billing, two months on quarterly billing and four months on annual billing. Notice starts when received. Fees apply only until the effective end date. Any prepaid time after that date is refunded at the agreed discounted rate without a cancellation penalty.

Plans the agreed campaigns, prepares the ads, checks budgets, reviews performance and tests improvements. Your package defines how many campaigns, creative adaptations and reviews are included. The media budget pays the platform to display the ads.

New-account setup starts at $950 + GST. Tracking, account structure and launch requirements determine the quote. We review existing accounts before confirming whether setup or repair work is needed.

Connected Campaigns includes up to two platforms and four campaigns in total. More channels need enough budget, appropriate creative and an agreed scope. Adding a platform can also require setup work.

We agree the revised work and management fee before changing the scope. There is no automatic management-fee increase without agreement. Platform spending stays within your approved budget.

Yes. With appropriate access, we can review campaign structure, search terms, tracking and available results to identify priorities. A detailed account audit, tracking repairs or a rebuild needs an agreed scope. We confirm the work and costs before making changes.

We confirm timing after checking account access, tracking, the landing page and approved assets. Platform review can also affect the date. We'll tell you what needs to be ready before launch.

Landing-page design and development can be quoted separately. Channel Growth includes recommendations for one existing URL each month; Connected Campaigns includes up to two. Those allowances cover advice, not implementation or a new website.

Video production is separate. The listed creative allowances cover static adaptations using supplied assets where included. We agree filming, editing, licensing and production costs before starting extra work.

Yes, with a separate scope covering feeds, assets, tracking and management. These campaign types are outside the listed packages. We check the products, available assets and conversion data before recommending them.

Yes. The campaign can focus on relevant searches, roles or organisations, depending on the platform and scope. Sales feedback is especially useful when a form submission may be weeks or months away from a buying decision.

We can scope LinkedIn when the audience, offer and budget fit. The work needs suitable creative, a lead follow-up process and agreed lead-qualification criteria. We'll consider it alongside other suitable platforms.

It means advertising to eligible people who have already used your website or engaged with your content. Consent, platform rules and audience size affect availability. Connected Campaigns includes it where those requirements can be met.

We review search terms, exclusions, locations, audiences and the offer. These checks help identify wasted spend and improve relevance. Some irrelevant clicks may still occur.

Search Focus includes weekly budget checks and twice-monthly optimisation reviews. Channel Growth includes weekly performance and budget reviews. Connected Campaigns includes weekly optimisation. These checks take place on Australian business days; continuous human supervision is not included.

Yes, when the offer and response process suit it. Ad schedules should reflect buyer behaviour and your ability to follow up leads. After-hours customer support is outside these retainers.

Yes. We agree the dates, creative and campaign slots first. The new campaign may replace an existing priority or need an additional quote. Early notice helps allow time for approvals and production.

We investigate and make appropriate changes within scope. The platform decides whether to approve it. Account-reinstatement projects and legal policy advice are separate.

We use your sales feedback to understand which enquiries fit and where prospects drop out. That can guide changes to targeting, search terms, the offer and landing-page recommendations. Reliable lead tracking and prompt follow-up help us assess the issue; CRM work or page builds may need a separate scope.

An action recorded by a platform or analytics system, such as a form submission, phone action or purchase. It does not necessarily represent a unique person or customer. We agree which events matter before interpreting the numbers.

Media spend divided by the recorded leads for the same period. Unless stated otherwise, it excludes management fees. Read it alongside lead quality and sales outcomes.

The defined acquisition costs divided by new customers won. Agree which costs are included, such as media, management, creative and sales costs, and use the same definition when comparing periods.

Return on ad spend compares attributed revenue with media spend. It does not deduct product costs, service delivery, management or other expenses. Review profit and cash flow alongside it.

Where supported, we can agree call events or a call-tracking provider. Setup and software may cost extra. A tap on a phone number and a connected call are different events, so we'll label them separately.

Yes, subject to access and a separately agreed integration scope where needed. CRM connections and offline conversion imports may require setup. Your team remains responsible for accurate sales stages and outcomes.

It uses your media spend, other campaign costs, first-sale revenue, contribution margin and conversion assumptions. From those inputs, it calculates the sales and leads needed to cover the entered campaign costs. The full report shows the method and assumptions.

Use the contribution margin after variable delivery costs, before the marketing costs entered separately. For a service, include variable fulfilment costs. Your finance adviser can help confirm the right costs if you are unsure.

No. It calculates a scenario from the inputs you supply. Actual click costs, lead quality and sales conversion can differ. Use it to compare assumptions and decide what evidence you need from a test.

The planner is based on the first sale. Repeat revenue needs its own assumptions about retention, delivery costs and timing. A separate lifetime-value model is better suited to that calculation.

Choose a package to discuss, or tell us your goals and proposed media budget. We confirm the scope, send a private proposal and agree the first steps. Completing the planner does not start a paid service.

After proposal acceptance, nominate an approver, invite us into the required accounts and provide the agreed assets. We confirm the baseline, launch requirements, tracking scope and delivery dates with you.

Current brand files, approved imagery, offer details, landing-page links and any usage restrictions. Please confirm you have permission to use supplied photos, testimonials and video. Additional production is quoted separately.

Yes. Your business owns its accounts. Invite us through the platform's permission settings instead of sharing passwords. Access and handover follow the service terms.

You can ask us to pause media spend. The management agreement does not pause automatically, because planning and reserved work may continue. Any retainer change needs written agreement.

Your accounts and data stay with you. We provide completed, paid deliverables and remove our access after the agreed handover. Platform restrictions and third-party licences may affect which assets can transfer.

Yes. We can agree a different delivery mix before you accept. Your proposal records the final scope, costs and responsibilities.

Yes. We agree who handles strategy, production, approval, implementation and reporting so responsibilities are clear. Tell us where you need extra support.

Yes. The listed service fees are in AUD and exclude GST. The proposal confirms the service total. Platform spend, software and agreed external production are separate.

Monthly fees are paid in advance. Quarterly prepayment saves 5% on the management fee; annual prepayment saves 10%. The package section shows the monthly equivalent and full upfront payment. Setup and third-party costs are not discounted.

Service remains payable through the applicable notice period. Any payment covering time after the effective end date is refunded at the agreed discounted rate, without a cancellation penalty. You are not charged for a whole extra quarter or year. Statutory rights remain unaffected.

One consolidated revision round per deliverable or flow is included. Send one collated set of changes to the agreed brief. Our errors are corrected without using that round. New directions or extra assets need a separate scope.

We confirm deadlines in the delivery calendar and ask for consolidated feedback within three business days where possible. Delays may move the launch or delivery date. We'll communicate a revised schedule; silence is not approval.

Not automatically. Late assets or approvals may move delivery dates, and we'll communicate the revised schedule. If we cause a delay, we agree a catch-up, credit or other fair remedy under the service terms.

Yes. We support businesses across Australia, including Melbourne, Sydney and the Mornington Peninsula. Most work can happen online. Travel and on-site work are quoted separately.

We can discuss English-language campaigns elsewhere. Your proposal confirms currency, tax, time zones, access and local obligations. Translation and local legal review are separate.

We may use AI to assist research, planning or drafts, with human review. Claims still need evidence. We consider sensitive information and your tool restrictions before choosing how to use it.

Yes, subject to capacity. We agree the extra work, fee and timing in writing first. Extra production, channels and urgent requests do not become part of the package automatically.

Google Ads can reach people already searching for your offer once the campaign is live. SEO improves the pages and technical foundations used to find your business in organic search. We consider demand, budget, timing and your website before recommending the first priority or a coordinated scope.