Turn Your Email List Into Revenue With High-Converting Campaigns
From welcome flows to re-engagement campaigns, we design and optimise email marketing that nurtures your audience, drives repeat sales, and turns subscribers into loyal customers.
From startups to Fortune 500-level organisations, we’ve launched and refined email campaigns backed by real performance data.
Every campaign we build is informed by those learnings, designed to maximise revenue and customer engagement.
Turn subscribers into paying customers with targeted, conversion-focused campaigns.
Better subject lines, smarter segmentation, and content people actually want to read.
Flows like welcome, abandoned cart, and re-engagement work for you 24/7. Build on compliance and Australian rules and standards.
Send the right message at the right time – delivering value and not spam.
Know exactly what’s driving revenue and where to optimise next.
Talk to us and we will help you
choose the right platform to match your goals and budget.
Don’t Lose Revenue Without a Proper Email Strategy
Great email marketing is not about blasting messages. It is about delivering the right content, to the right person, at the right time. We map your customer lifecycle and behaviour, then build automated journeys and campaigns that feel personal, timely, and genuinely helpful.
The result? Higher opens, more clicks, better conversions, and customers who actually enjoy hearing from you.
Ready to Turn Email
Marketing into a Serious
Growth Channel?
Book a free discovery call and let’s map out
how email and automation can drive more leads, more sales
and stronger customer loyalty for your business.
Advanced Email Marketing and Automations
E-Commerce Email Series & Product Lifecycle Campaigns
Keep your customers engaged long after their first purchase. We create automated email journeys that guide shoppers through the buying cycle, from product discovery to repeat purchase. Examples include,
- Product Launch Emails – Build hype for new releases and seasonal drops.
- Flash Sale Campaigns – Boost conversions with urgency-driven offers.
- Back-in-Stock & Replenishment Emails – Bring customers back at the right time.
- VIP & Early Access Campaigns – Reward loyalty with exclusive deals.
- Review & Social Proof Requests – Generate UGC to build trust and SEO value.
- Cross-Sell & Upsell Emails – Recommend relevant products to increase order value.
- Abandoned Cart Recovery – Recover lost sales with smart, timely reminders.
SaaS Lifecycle Email Series & Automation Flows
For SaaS businesses, retention and engagement are everything. We design automated sequences that guide users through setup, adoption, and ongoing engagement, helping you reduce churn and increase lifetime value. Examples include,
- Onboarding Email Sequences – Help users activate and adopt your product faster.
- Feature Education Emails – Highlight key features to increase usage.
- Trial Conversion Campaigns – Turn free users into paying customers.
- Usage Milestone Emails – Reinforce value and user success.
- Renewal & Upgrade Reminders – Reduce churn and drive upgrades.
- Churn & Win-Back Campaigns – Re-engage inactive users with targeted messaging.
- Product Update Emails – Keep users informed on new features and integrations.
Projects Completed
Happy Customers
Years of Fresh Ideas
5 Star Google Reviews
Email Marketing (EDM) & Marketing Automation
Email marketing is how you stay front of mind, turn interest into action, and build long-term customer relationships – without relying on unpredictable social media algorithms. We help you turn email into a high-performing growth engine, not just another newsletter.
- Setup and configuration of platforms like Mailchimp, HubSpot, ActiveCampaign, and more
- Domain authentication for deliverability
- Integration with your website, CRM or eCommerce platform
- High-converting signup forms and lead capture flows
- Lead magnets, incentives and gating strategies
- Exit-intent pop-ups and scroll-based triggers
- Database cleanup, deduplication and imports
- Behavioural, demographic and purchase-based segmentation
- Lead scoring and subscriber profiling
- GDPR and CAN-SPAM compliance setup
- Open, click, conversion and revenue tracking
- Funnel drop-off and engagement analysis
- Monthly performance reviews and optimisation roadmap
- High-impact, mobile-optimised email templates
- Conversion-focused copywriting with brand voice alignment
- Dynamic content like product recommendations and personalised blocks
- Platform training and handover
- SOPs, templates and content frameworks
- Ongoing campaign support and troubleshooting
Testimonials
Working with Grendesign has been such an amazing experience for us. From the get go, they were understanding and detailed. The work they delivered was truly incredible. It was above and beyond what we were expecting!
The team at Grendesign are an absolute delight to work with. They have recently completed our rebrand and new website build, for our festival 'VineHop' and we could not be happier with the end result, they have completely nailed the brief! The branding is fun and vibrant and the website not only looks great, but is easy to navigate and offers a great user experience! Thanks Gren, we look forward to the next project with you!
Grendesign Rock!!! Referred to me by a friend who had used them when launching their business, Grendesign lived up to all expectations and more. From my initial contact with Diana to my designer Fi, everyone was available at all times and nothing was a problem, no matter how many questions & changes I had. Grendesign hit the brief straight off and I would highly recommend them to anyone looking for quality work by a boutique design company that still believe in personal service. Thanks Grendesign, you made this an enjoyable process.
Emergency Services Property Advisors
Frequently Asked Questions Email Marketing & Marketing Automation
What is email marketing, and why does it matter for my business?
Email marketing (or EDM – Electronic Direct Mail) is a digital marketing strategy that uses emails to communicate directly with your audience. It’s one of the most effective ways to build relationships, drive sales, and increase brand loyalty. Unlike social media, where algorithms control visibility, email marketing lets you reach your customers right in their inbox, personally and predictably.
How often should I send marketing emails?
The right frequency depends on your audience and goals. For most small to medium businesses, sending one to four emails per month works well. For e-commerce or SaaS brands with automated lifecycle flows, you can have ongoing automated series (like welcome, onboarding, or post-purchase emails) running in the background alongside your regular newsletters or promotions.
What’s the difference between EDM and email automation?
EDM (Email Direct Marketing) usually refers to manual or campaign-based emails like newsletters or promotions. Email automation uses pre-set triggers (like signups, purchases, or inactivity) to automatically send messages at the right time, such as a welcome series, abandoned cart reminder, or SaaS onboarding email. Most successful brands use both for maximum reach and engagement.
Can you help with both banner design and poster design?
Absolutely. Banner and poster design is a core part of our signage services. We design pull-up banners, outdoor banners, exhibition banners, promotional posters and large-format posters, all optimised for readability, distance viewing and visual impact in real-world environments.
Which email marketing platforms do you work with?
We work with all major email marketing and automation platforms, tailoring our approach to suit your business model, goals, and tech stack. Our team is experienced with:
Mailchimp, Klaviyo, ActiveCampaign, HubSpot, MailerLite, Flodesk, Brevo (formerly Sendinblue), and Marketo, as well as a range of CRM and e-commerce integrations including Shopify, WooCommerce, Squarespace, and WordPress.
- For service-based or local businesses, Mailchimp or Flodesk provide simple, visually engaging solutions with easy-to-manage templates.
- For e-commerce brands, we often recommend Klaviyo for its powerful Shopify integration, segmentation tools, and data-driven automations.
- For enterprise and SaaS-level clients, HubSpot, Brevo, or Marketo offer advanced automation, lead scoring, and CRM integration.
No matter what platform you’re on, or planning to migrate to, we can set it up, optimise it, and integrate it seamlessly with your website, CRM, or sales tools.
Can you help with setup and integrations?
Absolutely. We’ll set up your account, verify your domain (SPF, DKIM, DMARC), and integrate your email platform with your website, e-commerce store, CRM, or booking system. We also design branded templates, set up segmentation lists, and create automated workflows to help you get started fast.
What kinds of automated email sequences can you build?
We can design and automate a full range of lifecycle campaigns, including:
- Welcome Series for new subscribers
- Abandoned Cart and Product Reminder Flows
- Post-Purchase / Review Request Sequences
- E-commerce Replenishment & Re-engagement Emails
- SaaS Lifecycle Emails (account setup, product engagement, renewal, trial conversion)
- Lead Nurture Campaigns for B2B services
- Customer Win-back Campaigns
Each sequence is personalised and timed based on user behaviour to maximise engagement.
What is a SaaS lifecycle email series?
A SaaS lifecycle series focuses on user engagement and retention, not just sales. It includes emails that help users set up their account, explore product features, and get ongoing value from your software. Examples include:
- Account setup and verification reminders
- Product usage and feature highlight emails
- Trial-to-paid upgrade campaigns
- Renewal and re-engagement flows
These campaigns keep your users active and reduce churn while improving your recurring revenue.
How do you measure success in email marketing?
We track key performance metrics such as:
- Open Rate – How many people opened your email
- Click-Through Rate (CTR) – How many clicked your links
- Conversion Rate – How many completed a goal (purchase, signup, etc.)
- Revenue Attribution – How much sales came from emails
- Unsubscribe Rate – Helps monitor content relevance
We also use AI-driven analytics to test subject lines, optimise send times, and improve long-term results.
Is email marketing still effective?
Absolutely. Despite new social channels, email remains one of the highest ROI marketing channels, delivering an average return of $40 for every $1 spent. It’s permission-based, trackable, and personal and with automation and AI, it’s more powerful than ever.
Can email marketing integrate with my website or online store?
Yes. We can connect your email marketing platform to Shopify, WooCommerce, Squarespace, WordPress, or Wix so customer activity (like purchases or abandoned carts) automatically triggers the right email. For service-based businesses, we can also connect Calendly, Stripe, or CRM tools for booking confirmations, client onboarding, and follow-up campaigns.
How can AI improve my email marketing?
AI helps optimise your campaigns by:
- Analysing engagement data to predict best send times
- Suggesting subject lines and content based on user behaviour
- Personalising product recommendations
- Automating segmentation and A/B testing
- Improving deliverability through dynamic audience targeting
We use AI-powered tools to reduce guesswork and increase performance across all campaigns.
Do you provide copywriting and design for emails?
Yes. Our creative team handles everything from copywriting and campaign concepting to design and layout. We ensure your emails look great across devices and reflect your brand’s tone and visual identity
How much does email marketing cost?
Costs depend on your goals, frequency, and automation complexity. For small businesses, setup can start from a few hundred dollars, while larger e-commerce or SaaS automation projects may range into ongoing monthly retainers. We’ll provide a custom quote after reviewing your current setup and marketing goals.
Do you offer training and ongoing support?
Yes. We offer hands-on training sessions for you or your team to manage campaigns confidently. We can also provide ongoing management, where we handle your campaigns, reporting, and strategy month-to-month, ideal for busy business owners.
What’s included in an email marketing audit?
An audit helps uncover quick wins and long-term opportunities. It includes:
- Email Marketing Platform health check (lists, deliverability, authentication)
- Design and content review
- Segmentation and automation audit
- Engagement analytics
- Strategic recommendations for growth
You’ll receive a detailed report and roadmap tailored to your goals.
Providing you with strategy-led design, websites that convert, automation that saves time & money and marketing that drives leads and revenue. Clear, honest, measurable.
