Email marketing that turns leads into revenue and keeps customers coming back.
We're an email marketing agency helping Australian businesses turn leads into revenue and keep customers coming back. We handle the planning, writing, design and delivery.
Nurture leads, support the next purchase and give customers a reason to return.
Campaign management from $850 + GST a month. Email and automation packages from $1,550 + GST a month.

Emails with something worth opening.
A useful introduction. A product worth another look. An answer that helps someone decide.
Check my email follow-up
Turn first interest into a lasting customer relationship.
A lead can go quiet. A first purchase can become the last. We plan email around the steps from lead to sale, then keep your business useful to customers after they buy.
Email marketing services for Melbourne, Sydney, the Mornington Peninsula and businesses across Australia.
Send the right people the right message
Start with your permission-based list. Look at what prospects and customers need, then choose the audience for each campaign.
Give every email a clear job
Answer a buying question, introduce an offer or prompt a return visit. Agree the purpose before writing.
Make it easy to read and act
We write the copy and build the email in your approved template, with a clear message and mobile-friendly layout.
Follow up without starting from scratch
Use an agreed welcome, lead-nurture or re-engagement flow to support the next sale and keep customers coming back.
Know what's going out
Review each campaign before it sends. We check the links, audience and available previews, then schedule after approval.
Learn what people do next
Your monthly report looks at delivery, clicks and available lead, revenue and repeat-purchase data, with practical priorities for the next campaign.
Give people a reason to read, click or return.
The message should fit the moment. A welcome email has a different job from a product launch or a reminder.
TinySprout

Make the first step feel easy.
Introduce the learning approach, share an activity parents can try and show them where to go next.
Compare email packagesMaison Éloi

Give the collection a story.
Bring the campaign's photography and point of view into an email that makes the pieces easy to explore.
Compare email packagesMonoform

Help a considered decision take shape.
Share architectural ideas and planning advice, with a clear invitation to talk when the time is right.
Compare email packagesSilt & Snow

Make the welcome useful.
Introduce the setting, offer ideas for the stay and put the practical details within easy reach.
Compare email packagesNorthline Advisory

Say something worth thinking about.
Give one substantial idea room to land, then direct interested readers to the full article.
Compare email packagesTallow Objects

Make it easy to take another look.
Bring the product back into view with useful detail and a simple return-to-basket link.
Compare email packagesA message for the moment

Velune
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Solen House
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Kindred Roast
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Forma Hollow
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Lune & Loom
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Fieldnotes Studio
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Alder & Vale
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Threadline
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What changed for our clients.
See how Grendesign has helped businesses improve their websites, search visibility and marketing.
Beachstone Homes
From 26 to 104 leads in 6 months.
Website conversion improvements, SEO, a search-led content plan and a home-build readiness assessment, supported by optimised advertising.
Grendesign reports: first AI citations and new EAP business
Watkins Therapy Group
89% AI Search Health score.
Website, search and content improvements supported the enquiry journey, first AI citations and a larger EAP client.
B2B professional services
205 tracked lead conversions in one month.
Search, campaigns, a quiz and automated follow-up supported enquiries.
Tell us what happens from first interest to purchase and beyond. We'll help you work out where email could support sales and customer retention.
Where could better email follow-up help?
Answer six questions about your list, campaigns and follow-up. Get three practical priorities for your next 90 days.
About two minutes. See your score first, then enter your details for the full action plan and a printable report.
Your planning result
Get your email action plan
See your three priorities and save a report to work through with your team.
Email marketing packages
Start with regular campaigns, or add automated follow-up as your needs grow. Each package includes copy, design in your approved template, testing and reporting.
All prices are in AUD, excluding GST. Email platform subscriptions are separate.
Cancellation notice: 1 month for monthly billing.
Email Essentials
Keep in touch with two useful campaigns each month.
$850 + GST billed monthly in advance
- Two email campaigns per month
- One business, brand, platform and primary audience
- Copy and design in your existing approved template
- Up to six content sections and 600 words per campaign
- One consolidated revision round per campaign
- Link checks, test send and scheduling after approval
- Monthly report with practical next steps
Email & Nurture
Add automated follow-up to your regular campaigns.
$1,550 + GST billed monthly in advance
- Three email campaigns per month
- Up to two agreed audience segments
- One new three-email standard automation in the first quarter
- One existing flow review per month after launch
- A subject-line test on one campaign where the platform and list size support it
- Monthly report and 30-minute review
- One consolidated revision round per campaign or flow
Lifecycle Growth
Support the customer journey from first interest to revenue and repeat business.
$2,450 + GST billed monthly in advance
- Four email campaigns per month
- Up to four agreed audience segments
- One new standard flow of up to four emails per quarter
- Monthly review of up to three active flows
- Campaign and flow conversion tracking where supported
- Monthly report and 45-minute review
- Quarterly lifecycle plan in place of that month's review
- One consolidated revision round per campaign or flow
Monthly plans are paid in advance. Quarterly and annual plans are prepaid for the full period. Savings apply to service fees.
A working sending account, a permission-based list and an approved email template. If you need setup, a new template, migration or substantial list cleanup, we'll review it and quote that work first.
Campaigns and email marketing automation
Every package covers one business and brand, one existing sending platform and English-language content in an approved responsive template.
One campaign is one approved email message and scheduled send. It can include up to six sections and 600 words. Agreed segments can receive a different subject line or introduction; a substantially different body is another campaign.
A standard flow uses a native platform trigger, one agreed branch and ordinary timing conditions. Each automation email can contain up to four sections and 400 words.
Email & Nurture includes one three-email flow in the first quarter, followed by one existing flow review per month. Lifecycle Growth includes one new flow of up to four emails each quarter, plus monthly review of up to three active flows, each up to four emails.
A flow review checks its trigger and exit rules, links, offer and available metrics. It includes up to two text or link changes per reviewed flow. A rewrite or rebuild is quoted separately.
Subject-line testing uses native platform tools where supported and the sample size is useful. A small audience may not produce a reliable winner.
Feedback, testing and approval
Each campaign or flow includes one consolidated revision round. Send one collated set of changes through your nominated approver. Corrections to our errors do not use a revision round.
Please aim to return feedback within three business days. Your calendar sets the actual deadline. We test links, check the footer and unsubscribe, and review native desktop and mobile previews. Specialist paid rendering tools are separate.
Your team approves each campaign before sending and each flow before activation. Late assets or feedback may change the schedule; we'll agree the new timing with you.
What we need from your team
- Role-based access to your business-owned sending account
- A permission-based audience with working unsubscribe and suppression settings
- Your approved template, brand files and usable images
- Accurate offers, prices, dates, availability and content
- Permission to use supplied images, testimonials and personal data
- One approver and a monitored reply-to address
- A domain contact for any separately agreed authentication work
- Current platform subscriptions and functioning website or store information
- Qualified approval for regulated or specialist claims
Work outside the packages
Platform subscriptions, SMS credits and paid testing tools are separate costs. Account setup, migration, new templates, domain authentication repairs and extensive deliverability recovery are quoted after review.
Custom integrations, additional branching, cross-platform data sync, ecommerce catalogue cleanup, major segmentation projects and CRM rebuilds need a separate scope.
The packages cover campaign delivery. Your team handles individual replies and customer service. Additional languages, original photography, bought lists and unapproved list enrichment are outside the packages.
Website development, checkout changes, hosting or security repairs and accessibility projects need their own scope.
Where should your email marketing start?
Tell us about your audience, platform and follow-up. We'll recommend a manageable scope and confirm the fee before you decide.
Billing and cancellation
We recommend three months to establish the campaign routine and review the response. This is a planning recommendation, not a minimum term.
Written cancellation notice is one month for monthly billing, two months for quarterly billing and four months for annual billing. Notice starts when received. You pay for service through the effective end date. Any prepaid amount beyond that date is refunded at the agreed discounted rate, without a cancellation penalty.
What it's like to work with us.
Clients on our marketing, website design and ongoing support.
Beachstone Homes
We’ve worked closely with Grendesign over the past few years across branding, marketing strategy, and digital assets, and the experience has been excellent! Their team has a strong understanding of both design, SEO and marking strategy, which makes their advice practical and effective. Communication is clear, deadlines are met, and the quality of work consistently reflects a high standard. Highly recommended!
Watkins Therapy Group
We love Grendesign. They have supported our business from the beginning and have made our lives so much easier with our website and design needs. We would not be where we are without them. Thank you for your ongoing support!
ON Q Recruitment
We had the pleasure of working with Athufa for over three years. She completely transformed our marketing and taught us so much along the way. She showed me firsthand how the right strategy can take a business to the next level.
Sentral
Athufa Mariff was a core member of the Sentral marketing team, leading the strategic customer engagement program to unlock new markets through innovative, customer-focused initiatives. Athufa is a skilled B2B marketer with deep expertise across a variety of traditional and digital channels and marketing platforms. She consistently puts the customer at the heart of her campaigns, leveraging insights to create compelling reasons for engagement both digitally and in person. I have no hesitation in recommending Athufa to prospective clients.
Mac Events Co
The team at Grendesign are an absolute delight to work with. They have recently completed our rebrand and new website build, for our festival 'VineHop' and we could not be happier with the end result, they have completely nailed the brief! The branding is fun and vibrant and the website not only looks great, but is easy to navigate and offers a great user experience! Thanks Gren, we look forward to the next project with you!
Merian Books Pty Ltd
We have been fully satisfied with their assistance and professionalism.
Grendesign delivered a high-quality website and provided exceptional support services. Their team was highly responsive, communicative, and professional throughout the collaboration. Moreover, they were willing to answer any additional questions and provided further explanations.
Western Port Biosphere Foundation
Grendesign is creative, kind, and responsive.
Grendesign delivers beautiful products, and the client has received positive feedback from their board and supporters. The team patiently educates the client on Google Analytics 4, and their project management approach is good. Grendesign's creativity and responsiveness have also stood out.
Helix Alltrack
Grendesign's customer service felt very high and personable.
Grendesign's efforts exceeded the client's expectations with the design work, leading to a new website redesign project. The team was highly responsive and attentive to the client's needs. Moreover, Grendesign's personable approach and high-quality deliverables were hallmarks of their performance.
Calibre Entertainment
We couldn’t be happier with the result of Calibre’s logo redesign and flyer. Michael & Grendesign were incredible to work with though the whole process – from the first call to the end product. Always creative, full of wisdom & ready to collaborate to see that our vision came to life – they really took all our ideas to the next level. The brand is in such a better place now and I’m very grateful to the team.
Cynthia Walsh
Working with Grendesign has been such an amazing experience for us. From the get go, they were understanding and detailed. The work they delivered was truly incredible. It was above and beyond what we were expecting!
Andy Griggs
Professional and friendly is a hard blend, but these guys do it well. Felt like dealing with friends when i got some logos and a website done. Highest recommendations!
Nexus Planning
I have had the pleasure of working with Grendesign in the development of the logo, website, social media platforms, business cards, letterheads and signage for my business Nexus Planning. I was extremely happy with their designs, the quality and pricing of their work and the service provided by all staff that I interacted with. They have also been very responsive to all queries that I've had. I can't recommend them enough.
Bianca
Grendesign has been looking after all aspects of getting our business re-branded after we changed our business name. They have made the process easy to understand and communication with their whole team has been extremely clear and consistent. I would 100% recommend this company to anyone looking for graphic/web design and marketing services.
Emergency Services Property Advisors
Grendesign Rock!!! Referred to me by a friend who had used them when launching their business, Grendesign lived up to all expectations and more. Everyone was available at all times and nothing was a problem, no matter how many questions & changes I had. Grendesign hit the brief straight off and I would highly recommend them to anyone looking for quality work by a boutique design company that still believe in personal service. Thanks Grendesign, you made this an enjoyable process.
The Ranch Mornington Peninsula
Grendesign did a great job creating a 12 month marketing strategy for our business. From the initial consultation through to presenting the final strategy, the process was easy. The team was understanding of our business needs and were flexible and professional along the way. The final marketing strategy reflected this. I highly recommend.
Let's give your next email a clear job.
Tell us where follow-up gets stuck
Share your audience, platform and the moments you want to improve. Call (03) 5975 6548 or email [email protected].
Review the recommended scope
We'll confirm the campaigns, flows, setup needs, fees and timing in your proposal.
Share your account and content
Invite us into the agreed platform, share your template and assets, and nominate the person who approves each send.
Approve, send and review
We prepare the agreed campaigns, send after approval and use the monthly report to plan what comes next.
Questions about email marketing
Packages, platforms, automation and what we'll need from your team.
How much do your email marketing services cost?
Email Essentials is $850 + GST a month, Email & Nurture is $1,550 + GST, and Lifecycle Growth is $2,450 + GST. Platform subscriptions are separate. Setup, new templates, migration or major list cleanup are quoted after review.
What does the $850 + GST package include?
Two campaigns a month using your existing approved template, with copy, design, one consolidated revision round, link checks, testing, scheduling and a monthly report. It covers one business, brand, platform and primary audience.
Which package should we choose?
Choose Email Essentials for two regular campaigns. Email & Nurture adds a first-quarter automation and more campaign support. Lifecycle Growth suits businesses that need more audience segments and new flows each quarter. We'll review your platform and priorities before recommending the scope.
Which email platforms do you work with?
Mailchimp, Klaviyo and other suitable platforms, including Flodesk. We confirm the features and integrations available in your account before agreeing delivery.
Do we need a mailing list and template already?
The monthly packages require a working account, a permission-based list and an approved responsive template. If one of those is missing, we can review the setup work and quote it before you commit.
What's the difference between a campaign and an automated flow?
A campaign is an email scheduled for an agreed audience and date. A flow sends one or more emails when a trigger is met, such as a signup. Flows have agreed entry, timing and exit rules, and need ongoing review.
What will you need from us each month?
Current offers, dates, accurate product or service information and usable images. Nominate one approver and keep your reply-to inbox monitored. We prepare the agreed campaigns for your feedback and approval.
Do we approve emails before they're sent?
Yes. We send a test for your nominated contact to review and approve before scheduling. New flows also need approval before activation. Agreed deadlines keep the calendar moving; silence does not approve a send.
What will the monthly report tell us?
It covers completed work, delivery, clicks and available revenue and repeat-purchase measures, plus next priorities. The detail depends on your package, tracking and platform access. We explain gaps and use the evidence available to improve the next campaign.
Is there a minimum term, and how do we cancel?
We recommend three months to establish a routine and assess the response, without a minimum-term commitment. Written notice is one month for monthly billing, two months for quarterly billing and four months for annual billing. Notice starts when received.
What does an email marketing agency handle?
We plan the agreed campaigns, write copy, build emails in your template, prepare tests, schedule approved sends and report on the response. Automation work depends on your package. Your team supplies accurate business information, approval and individual customer replies.
Is this service right for a small business?
It can be, if you have a clear offer, a permission-based audience and useful reasons to stay in touch. A smaller list can still support relevant follow-up. We'll consider the workload and opportunity before recommending a package.
What counts as one email campaign?
One approved copy and design set, built in your template and scheduled once. Agreed segments can have a different subject line or introduction. A substantially different body, another language or an additional send needs its own allocation or scope.
How much content is included in each email?
Campaign emails can include up to six sections and 600 words. Automation emails can include up to four sections and 400 words. We usually aim for the amount needed to make the message clear and the next step easy.
Can you design a new branded email template?
Yes, as separately quoted setup work. We'll agree the layout, reusable sections and platform requirements before building it. The monthly service uses your approved responsive template.
Can we start with email campaigns and add automation later?
Yes. Email Essentials includes two regular campaigns a month using your approved template. New automation builds are quoted separately. Email & Nurture includes one three-email standard flow in the first quarter, while Lifecycle Growth includes one flow of up to four emails per quarter.
What is a standard automation flow?
One native platform trigger, one agreed branch and ordinary timing conditions, using the stated number of emails. Custom code, cross-platform sync, webhook logic, bespoke scoring or more complicated branching needs a separate scope.
How often do you build new flows?
Email & Nurture includes one three-email flow in the first quarter only, then one existing flow review each month. Lifecycle Growth includes one new flow of up to four emails each quarter, plus monthly review of up to three active flows.
What does an existing flow review include?
We check the trigger and exit rules, links, current offer and available metrics. Each reviewed flow includes up to two text or link changes. A full rewrite or rebuild is separate. Lifecycle Growth reviews up to three active flows, each up to four emails.
Can you build a welcome email sequence?
Yes. We'll agree who receives it, why they receive it and what they need to know. The trigger, message count and timing fit the selected package or separate project scope.
Can email help turn leads into revenue?
It can answer buying questions and support your team's follow-up while people decide. We plan the message and next step around their needs. Your team handles personal replies, and we confirm the appropriate permission for any ongoing marketing.
Can you build abandoned-cart emails?
Yes, where the sending platform, permission and ecommerce integration support them. We confirm triggers and exclusions, including stopping the reminder when someone completes the purchase.
Can you create renewal reminders?
Yes, with reliable renewal dates and a clear account owner. We agree the timing, exclusions and handover to your customer team. Any required data integration is scoped before work begins.
Can you help bring inactive customers back?
Yes, where you have permission and a useful reason to get in touch. We review recency and list quality, then plan a relevant message rather than sending the same offer to everyone.
Can you support SaaS or product onboarding?
Yes. We can map the first useful action and the questions new customers have. Behaviour-triggered emails depend on reliable product data and integration access, which may require separately scoped development.
What is email segmentation?
Grouping subscribers so each group receives more relevant messages. This might mean prospects and customers, or people interested in different services. Email & Nurture includes up to two agreed segments; Lifecycle Growth includes up to four.
Can you personalise emails?
Yes, using suitable platform fields or behaviour, with fallback copy when data is missing. We agree the data and message changes in scope. Reliable information matters more than adding someone's name to every sentence.
How often should we email our audience?
Often enough to stay useful, with a clear reason for each send. Subscriber expectations, buying cycles and response data guide the rhythm. The package sets the monthly campaign allowance; we plan the timing within it.
What permission do we need to send marketing emails?
We work with permission-based lists and check sender details and unsubscribe links. Australian commercial email rules require consent, identification and an easy way to unsubscribe. Keep a record of when and how permission was given.
Does an enquiry or purchase automatically add someone to our newsletter?
No. An enquiry or purchase alone doesn't automatically establish consent for ongoing marketing. We confirm the audience and permission before promotional follow-up. Your forms should make any newsletter choice clear.
Can we use a purchased mailing list?
We don't treat a purchased list as permission to send. Your business needs an appropriate consent basis for the intended messages. Lists with unclear permission need review before any campaign is prepared.
How do you handle unsubscribes?
We check the unsubscribe route and keep suppressed contacts out of future marketing sends. Australian unsubscribe requests must be honoured within five working days. Suppression settings need to remain intact when lists are imported or moved.
Does completing the scorecard subscribe someone to marketing?
No. The form has a separate, optional choice for ongoing tips and offers. Providing the requested report and subscribing to marketing are handled separately.
Can you guarantee emails will land in the inbox?
No. Inbox placement depends on factors including consent, authentication, sender reputation and engagement. We check what the package covers and flag issues that need separately scoped deliverability work.
Can you help with SPF, DKIM and DMARC?
We can scope an authentication review with the person who manages your domain. Authorised DNS changes or repairs are separate from routine campaign production and are agreed before implementation.
Can you connect our email platform to our CRM?
Where compatible integrations and permissions are available. We need to agree field mapping, consent, duplicate handling and data ownership. Custom integrations and CRM rebuilds are separately scoped.
Can you move us to a different email platform?
Yes, as a project with an agreed inventory of templates, lists, suppressions, fields and flows. Migration isn't included in the monthly campaign package.
Can you clean up our mailing list?
We can scope work such as deduplication, consent review and field repair. Basic campaign checks are included in delivery; a large cleanup or data repair project is separately agreed.
Are SMS campaigns included?
SMS strategy, setup and creative are separate, with platform and message charges additional. We also need to confirm consent, unsubscribe handling and sender arrangements before proceeding.
Do you handle replies from subscribers?
Your team handles individual replies and customer service. We agree a monitored reply-to address so enquiries, feedback and complaints reach someone who can help.
How do you test emails before sending?
We check links, the footer and unsubscribe, personalisation where used, and native desktop and mobile previews. We send a test for approval. Specialist cross-client rendering or paid inbox-testing tools are separate.
Is A/B testing included?
Email & Nurture includes a native subject-line test on one campaign where the platform and list size support it. Testing priorities for other work are agreed in scope. Small lists may not produce a reliable winner.
Why do you look beyond email open rates?
Privacy features and automated activity can affect recorded opens. Clicks, replies, sales and repeat purchases often give better context. We use reliable website, store or CRM evidence where it's available.
Can you measure sales from email?
Where the platform and integrations support it, we can report attributed orders or conversions. We explain the attribution settings because a recorded sale may involve several customer touchpoints. Lifecycle Growth includes campaign and flow conversion tracking where supported.
Can you guarantee leads or revenue?
No. Results depend on your audience, offer, timing, follow-up and data, as well as the campaigns. We commit to the agreed work and use the monthly report to guide the next priorities.
Can you send event invitations and reminders?
Yes. We agree the campaign sends and any registration integration. An invitation, reminder and follow-up are separate messages unless included in a defined automation flow.
How many revisions are included?
One consolidated revision round per campaign or flow. Send one collated set of changes to the agreed brief. Corrections to our errors don't use a revision round. A new direction or additional email is scoped before work starts.
What happens if our feedback is late or a campaign is unused?
Please aim for feedback within three business days, or by the calendar's agreed date. We'll discuss delays and revise the schedule. Monthly allocations don't automatically roll over. Agency-caused delays receive an agreed catch-up, credit or other fair remedy under the service terms.
Can you work with our marketing team or change the package?
Yes. We can agree a delivery mix around your team's responsibilities. Additional campaigns, segments, platforms or urgent work are subject to capacity, with fees and timing confirmed before work begins.
Do we keep ownership of our account and list?
Yes. Your business owns its account and data. Invite us with the required role-based access rather than sharing passwords. Access and handover follow the service terms.
How do quarterly and annual billing work?
Quarterly prepayment saves 5% and annual prepayment saves 10% on the service fee. The selector shows the monthly equivalent and full upfront payment. Setup and third-party costs are not discounted. Each option has its own cancellation notice period.
What happens to a prepaid plan if we cancel?
Service continues through the applicable notice period, with fees payable to the effective end date. Any prepayment beyond that date is refunded at the agreed discounted rate, without a cancellation penalty. Your statutory rights are unaffected.
What does the free email scorecard measure?
Your answers about permission, audience relevance, campaign purpose, lead nurture, returning customers and measurement. It highlights your three lowest-scoring areas. It doesn't access your sending account or test deliverability. Package prices are public without completing the scorecard.
Do you work with businesses across Australia?
Yes, including Melbourne, Sydney and the Mornington Peninsula. Most planning, production and approval can happen online. Any travel or on-site work is quoted separately.
How do we get started?
Tell us about your audience, platform and follow-up priorities. We'll review your setup, recommend a scope and confirm the fee in a proposal. Once agreed, we'll arrange access and your first campaign plan.
Can you improve our email follow-up without replacing our CRM?
We review your existing email platform and available integrations before recommending changes. Campaigns and standard flows can use the agreed platform’s native features. CRM migrations, new integrations, custom code and more complex automation need a separate scope.
Can you take over our existing email campaigns and automations?
Yes, within an agreed scope. We review your platform, template, list permissions and active flows, then confirm which campaigns and flow reviews the package will cover. Repairs, migrations and automation rebuilds are quoted separately where needed.
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Which customers would you like
to hear from again?
Tell us where leads stop moving towards a sale or customers stop coming back. We'll help you plan the next useful email.
Talk about my email marketing
