Ecommerce websites built around how your customers actually buy.
Grendesign designs and builds ecommerce websites on WooCommerce and Shopify for Australian retailers and B2B suppliers. We plan the catalogue, checkout and integrations first, then design for conversion, so the store fits your stock, pricing and fulfilment instead of fighting them. Our team works from Mornington and Sydney.
For retailers and suppliers with real catalogues, real stock and real operations behind the store.
- 16+ years
- WooCommerce & Shopify
- Catalogue, ERP and data-feed integrations
A nice theme won’t fix an operations problem.
Most store rebuilds fail quietly. The design launches on time, then someone spends three hours a day fixing stock, pricing and orders by hand. We start where the money moves: catalogue, checkout and the systems behind them.
Abandoned checkouts
Extra steps, surprise shipping costs and slow pages are where revenue leaks.
Manual data entry
Stock and pricing updated by hand means errors, oversells and late nights.
Products nobody finds
Weak category structure and search means customers leave for a site that makes it easier.
What we build
A store your team can run, your customers can use and Google can understand.
Catalogue and navigation planning
Categories, filters and search mapped from your data and the way customers shop, before design starts.
Conversion-led design
Product pages, cart and checkout designed to remove doubt: delivery, returns and payment answered where the question comes up.
Integrations
ERP, POS, inventory, shipping and supplier feeds. Farrells Bookshop imports book data from BookNet and NielsenIQ every day, unattended.
B2B features
Trade pricing, account logins, quote requests and order-on-account for wholesale customers.
Search and product SEO
Structured product data, clean URLs and redirects from your old store so rankings carry over.
Growth after launch
Analytics and conversion tracking set up properly, then email flows and ads when you’re ready.
How it runs, week by week
One named lead, fixed checkpoints and nothing goes live without your sign-off.
Discovery
Weeks 1–2Catalogue, systems, shipping rules and the numbers that matter: order value, conversion rate, returns.
Plan and design
Weeks 3–7Site map, key templates and checkout flow, tested with real products.
Build and integrate
Weeks 8–14Store, integrations and data migration on staging, with test orders end to end.
Launch and improve
Week 15 onRedirects, tracking checks, then monthly reviews of what’s converting.
Work for clients like you
Farrells Bookshop: daily imports that check themselves.
Thousands of titles updated from BookNet and NielsenIQ every day. We added gatekeeper checks and alerts, so stale data never reaches the store.
Read the case study Home builder · VictoriaBeachstone Homes: four times the conversions.
A website refresh, conversion work on the enquiry path and a 90-day to 12-month content plan built from real search demand.
Read the case study B2B professional services · SydneyFrom zero recorded leads to 205 in one month.
SEO, an interactive lead magnet, account-based outreach and automated nurture. Page views went from 806 to 3,000 a month, but the number that mattered was high-intent B2B leads.
Read the case studyIs this a good fit?
Usually a strong fit
- Stores with hundreds to tens of thousands of products
- Businesses connecting the store to ERP, POS or supplier data
- B2B suppliers moving trade orders online
Probably not for you
- A handful of products and no integrations: a hosted platform on its own may be enough
- Builds where the brief is “copy this other store”
Questions we get asked
How much does an ecommerce website cost in Australia?
A custom ecommerce site for an established business usually costs from the low tens of thousands, rising with catalogue size, integrations and B2B features. We quote after discovery so the number reflects your systems, not a template.
Should we use WooCommerce or Shopify?
Shopify suits stores that want hosting and updates handled for them. WooCommerce suits complex catalogues, custom rules and deep integrations. We’ll recommend one based on your operations, and we build on both.
Can you connect the store to our ERP or POS?
Usually, yes, through the system’s API, a connector or a scheduled data feed. We check what your system supports in discovery.
Will we lose our Google rankings when we move platforms?
Not if redirects, product data and content are planned properly. We map every old product and category URL before launch.
Can you build B2B and wholesale features?
Yes: trade pricing, customer-specific catalogues, quote requests, account terms and bulk ordering.
How long does an ecommerce build take?
Most take 12 to 16 weeks. Large catalogues and several integrations can take longer.
Do you migrate products and customer data?
Yes, including products, images, customers and order history where the platforms allow it.
Who looks after the store after launch?
We can, on a monthly support plan, or hand it to your team with documentation and training.
Do you set up conversion tracking?
Yes. Purchases, add-to-cart and checkout steps tracked in GA4 and your ad platforms, checked with real test orders.
Do you work with stores outside Melbourne and Sydney?
Yes, across Australia. Our team works from Mornington and Sydney, and most of the work runs online.
Planning a new store or a rebuild?
Tell us your platform, catalogue size and the systems behind it. We’ll tell you what we’d look at first.
- Send the form. It takes about a minute.
- We read it and reply to set up a 30-minute call.
- You get a written scope and quote. No obligation.
Prefer to talk? Melbourne (03) 5975 6548 · Sydney (02) 9188 0130