Beachstone Homes: homepage SEO score from 28 to 89 in under two weeks.
Beachstone Homes is a custom home builder on the Mornington Peninsula. Google showed its site 384,469 times in 16 months, but only 0.66% of those searches turned into a click, and 168 search terms sat just off page one. We rebuilt the site’s SEO foundations, added five suburb pages and refreshed the website and Google Ads. Recorded conversions grew 300%.
Strong work, weak position
Beachstone already had a good site, a real portfolio and a 5.0 Google rating. The problem was position. About 7 in 10 search clicks came from people typing the company name. On the searches that bring new clients, such as custom home builders on the Mornington Peninsula, the site sat on page two, where almost nobody clicks.
Fix the foundations first
Between 27 July and 7 August 2026 we rewrote the titles and descriptions on every commercial page, restructured headings and internal links, and changed the schema on service pages from Article to Service, so Google reads them as a building service in a defined area rather than blog posts. The sitemap was regenerated and the key pages resubmitted.
Pages for the suburbs people search
Search data showed demand by suburb. We published dedicated pages for the Mornington Peninsula, Mornington, Frankston South, Dromana and Sorrento, each scoring between 80 and 87 in Rank Math at launch.
A 90-day plan built on what exists
Rather than chase new keywords, the plan pushes the 168 near-miss terms onto page one, builds local reviews and links from the 164 sites that link to competitors but not to Beachstone, and adds cost and design-and-build guides that AI tools can quote.
What we delivered
- Titles and descriptions on every commercial page
- Service schema in place of Article
- Five new suburb pages
- Sitemap and re-indexing
- Website refresh and buyer journey
- Google Ads rebuild and conversion tracking
- A 90-day SEO growth plan
Most established businesses don’t have a content problem. They have a position problem: Google already shows them, just on page two. Fixing the technical foundations and the pages that sit closest to page one is usually faster and cheaper than publishing more.
Showing up in Google but not getting the clicks?
Organic traffic grew 43%
GA4 recorded 4.8K organic sessions in the six months ending 31 October 2026, up 43.2% versus the comparison period.
The next stage has just begun. The goal is to grow organic and referral traffic so Beachstone Homes can rely less on paid advertising over time.
Showing up for more relevant local searches
Since we built the SEO foundations, Beachstone Homes has been appearing for more searches from people looking for a builder on the Mornington Peninsula. Google Search Console shows visibility for terms such as ‘Mornington Peninsula builders’ and ‘luxury home builders Mornington Peninsula’, not just searches for Beachstone by name.
Publishing more content that answers local buyers’ questions can build on that visibility and help more people discover Beachstone earlier in their search.
Appearing more often in AI answers
In the six months since we started the SEO project, we’ve seen Beachstone Homes appear more often in AI-generated answers.
Google Analytics recorded 57 sessions under the ai-assistant medium.
SEO score: 28 to 92
Less than six months after we started SEO, the homepage SEO audit score rose from 28 to 92. Both mobile and desktop scored 92.
We started by rebuilding the homepage SEO foundations, clarifying page structure and metadata, then added suburb-specific pages to make Beachstone’s services and locations clearer to search engines and buyers.
The original Google Ads results
