Lupton Ferguson Real Estate • Case study
A coordinated toolkit for a new real estate brand.
Lupton Ferguson needed a recognisable identity and practical launch materials for its new real estate venture. Grendesign created the identity and a connected suite of property marketing materials, from business cards and presentation folders to listing booklets, newspaper templates and local mail-drop creative.
Establish a professional, approachable identity
The initial brief called for a clean, elegant look. We developed a classically inspired serif wordmark, using contrast between thick and thin letterforms to give the name a considered, established character.
Lowercase lettering softened that formality. A contrasting dot separated the two names, while a script treatment for Real Estate added another layer to the identity. Dark blue and mint/aqua colours took their direction from the business’s coastal setting.
Carry the brand through client communications
A front-door image gave the business card a visual connection to property and new beginnings. The reverse side kept the practical contact details on white, balancing the image-led front with a clear information layout.
The wider stationery suite included letterhead, a with-compliments slip, an envelope and a presentation folder. A greeting card and email signature extended the same imagery and brand treatment into further communications, creating a recognisable family of materials rather than a set of unrelated designs.
Give property listings their own clear stage
Property boards and flags had to make room for the listings while maintaining a clear agency presence. We used the blue as a header, introduced mint in sale stickers and the flag, and kept contact information in a clean white area below.
For the listing booklet, the brief was a modern, restrained presentation that could introduce the agents and their experience. The layout alternated blue, aqua and white backgrounds, with high-quality imagery carrying much of the visual story.
Create a reusable direction for local promotions
Newspaper advertisement templates translated the brand into a format with different constraints. A dark blue header and white logo established the agency, while turquoise information areas helped organise the property details beneath it.
The mail-drop designs covered several real promotional needs: open-house invitations, successful-sale notices and recently sold properties. They followed the same clean visual direction and could be customised to the individual agent, supporting consistency as the message changed.
A launch system spanning print and digital touchpoints
The result was a coordinated set of design assets for introducing the agency, presenting listings and communicating with prospective clients. The identity was applied across small personal communications, substantial booklets and larger outdoor formats.
For an agency planning its marketing, the work shows why these pieces benefit from being designed together: the property can stay central to each promotion while the agency’s identity remains recognisable.
What we delivered
- Logo and brand identity
- Dark blue and mint/aqua colour palette
- Business cards
- Letterhead, with-compliments slip, envelope and presentation folder
- Greeting card and email signature
- Property boards and flags
- Listing brochure/booklet
- Newspaper advertisement templates
- Open-house and sale-related mail-drop flyers
About this project
What was included in Lupton Ferguson’s marketing design suite?
The work included identity design, business cards and stationery, an email signature, property boards and flags, a listing booklet, newspaper advertisement templates and mail-drop flyers.
How did the advertising templates stay connected to the brand?
The templates reused the dark blue and aqua palette, a prominent white logo and a consistent information hierarchy while accommodating different property listings and promotional messages.
Which mail-drop promotions were designed?
The designs include open-house invitations, successful-sale notices and recently sold property flyers, following the same visual direction and allowing agent-specific details.
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