The marketing automation brief needs a stop rule before a launch date
Scope a marketing automation implementation with triggers, customer data, handoffs, stop rules and acceptance checks. Includes a practical workflow brief.
The email marketing quote needs to price the work between sends
Compare email marketing agency pricing across strategy, content, design, automation, testing and ongoing review. Separate platform charges from agency scope.
An expert newsletter needs a reason to be opened
Plan a professional-services newsletter around expert explanation and a clear editorial promise. Includes an issue plan and a sustainable production workflow.
The email A/B test needs a decision before it needs a winner
Plan an email A/B test around a real decision, one variable and a useful outcome. Includes a worksheet and an explicitly hypothetical small-sample example.
Some emails need automation. Others need a person who knows the context
Decide which emails to automate and which need a person. Includes a practical matrix, a hypothetical enquiry handover and clear ownership and stopping rules.
An unsubscribe is only useful if every connected system respects it
Map email unsubscribe suppression across platforms, CRM connections, imports and automations. Includes current ACMA requirements and a controlled test sequence.
Your email was sent. What decides whether it reaches the inbox?
Diagnose email deliverability through sending routes, authentication, bounces, list quality and relevance. Use a checklist before changing platforms or DNS.
The extra email signup step that can improve list quality
Compare single and double opt-in by confirmation, list quality, signup friction and integration. Includes a decision table and a practical end-to-end test.
Your email list is one database. Its readers may need different things
Segment a service-business email audience by useful interests, relationship stage and agreed communication. Includes a worksheet, data checks and overlap rules.
The email template should still make sense without its images
Design an email template around live text, clear hierarchy, accessible images and a useful next step. Includes a newsletter wireframe and release checks.
