Staytray • Case study
Many formats. One recognisable brand.
Grendesign created a coordinated set of marketing and business materials for Staytray, spanning a website, presentation template, capability statement, brochure and promotional print. The client highlighted the consistency of the work across formats.
A brand needs to travel beyond one format
The Staytray project brought together eight different applications: business cards, a postcard, a PowerPoint template, a press-release document, a pull-up banner, a capability statement, a website and a brochure.
Each format has its own task. A presentation must support a conversation; a capability statement must organise the business story; a banner has to work at a glance. The design challenge is to respect those differences while making the materials feel connected.
Keep the brand consistent as the format changes
The client’s feedback points directly to that challenge. Kate, Staytray’s business owner, highlighted the mindfulness to the brand and the flow throughout the different formats as a particularly pleasing part of the work.
That is the thread running through this engagement: a set of materials developed for different moments in the business, with a consistent approach to quality and presentation. The scope combines digital communication, print, business documents and event display rather than relying on a single channel.
Give the sales conversation useful supporting materials
The capability statement and brochure provided formats for presenting the business in more detail. A PowerPoint template supported presentation use, while the press-release document supplied a designed format for that particular communication task.
Together, these pieces form a practical business toolkit. A fuller business explanation can sit in a brochure or capability statement, while the presentation template gives that information a format for a meeting or pitch. The shared design direction keeps those pieces connected.
Connect everyday use with promotional moments
Business cards and postcards cover smaller, everyday or promotional interactions. The pull-up banner brings the brand into a larger display format, while the website provides another place for people to encounter the business.
Including those formats within the same scope helps explain why visual continuity matters. Someone may first see the brand on a banner, then receive a brochure or presentation. Consistency gives those separate encounters a recognisable connection.
A useful basis for continuing marketing work
Kate described the quality of the work as consistent and said the range of design options sometimes left her spoilt for choice. Her feedback gives a direct account of the design experience across the toolkit.
The project is a strong example of marketing collateral as an ongoing system of assets. A business can need a new document, a different presentation or another print format over time. Starting with a connected set of materials gives that continuing work a clearer visual foundation.
What we delivered
- Business card design
- Postcard design
- PowerPoint template
- Press-release document design
- Pull-up banner
- Capability statement
- Website
- Brochure design
The mindfulness to our brand and flow throughout all formats has been really pleasing. I think often I’ve been spoilt for choice when afforded the choice of 2 or 3 great designs.
About this project
What did Grendesign design for Staytray?
We designed business cards, a postcard, PowerPoint template, press-release document, pull-up banner, capability statement, website and brochure.
What did Staytray’s owner highlight about the work?
Kate highlighted consistent quality, the care given to the brand across formats and the range of design options provided.
What does the press-release document demonstrate?
The press-release document shows how the brand was applied to a business communication format, alongside presentations, sales documents and print materials.
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