Ristic Real Estate • Case study
A recognisable brand across property marketing.
Ristic Real Estate’s marketing needed to connect a property board in the street with the magazine and presentation materials a client would see next. Grendesign developed a refreshed visual direction and applied it across signage, vehicles, publications and client marketing documents.
Give an established agency a distinctive direction
Ristic approached Grendesign to refresh its family-business brand and give it a more modern direction. The brief called for a visual identity that expressed a down-to-earth approach, simplicity, service and quality.
We explored the colour palette and settled on a strong magenta. Used with the company’s house logo in white, it created a clear visual device that could carry from small printed pieces to larger property marketing formats.
Build recognition into property and vehicle signage
For-sale and lease boards were designed around a block of magenta against black, with the logo and surrounding information in white. The contrast gave the boards a direct connection to the refreshed identity while keeping the property and contact information prominent.
Vehicle signage extended the same visual language. The circular house mark was placed towards the rear of the vehicle to use the available surface, with the magenta providing the link back to the property boards and other branded materials.
Make the property magazine feel like the same business
The magazine needed to showcase properties without becoming crowded. We worked through spacing, content and typography to give the listings a clean, contemporary presentation.
A prominent cover image, a restrained magenta strip and a clearly positioned logo connected the publication to the brand. The back-cover treatment used an appraisal message and a sourced image to give the magazine a distinct editorial personality, rather than repeating a cover layout on every page.
Support the client’s decision with clearer materials
Choosing an agent involves understanding the service as well as recognising the brand. Ristic needed client-facing documents that explained its processes, expectations and marketing offer.
We created a base document design that could accommodate information ranging from service explanations to terms and conditions. Simple covers, blocks of brand colour and an image panel made the documents part of the same suite as the magazine and signage.
A coordinated suite, built around actual marketing needs
The finished work connects outdoor property promotion, vehicles, print publications and client presentations through one recognisable design direction. Each format has its own information demands; the identity supplies the common thread.
This project demonstrates the practical role of marketing collateral design in real estate: presenting listings, explaining the service and giving the agency a consistent presence across the materials buyers, sellers and property owners encounter.
What we delivered
- Brand refresh and a new magenta-led palette
- Refined use of the existing house logo
- For-sale and lease property board designs
- Vehicle signage design
- Property magazine design
- Client marketing package documents explaining services and processes
Easy to work with, great designs and will continue to use your services for years to come.
About this project
What property marketing materials did Grendesign design for Ristic?
The project includes a brand refresh, for-sale and lease boards, vehicle signage, a property magazine and client marketing package documents.
How was Ristic’s branding carried across different formats?
A magenta-led palette, the house logo and consistent use of colour, typography and spacing connected the signage, magazine and client documents.
What was the purpose of the client marketing documents?
They gave Ristic a consistent format for explaining services, processes and expectations, including information that could extend through to terms and conditions.
Make your brand work across every touchpoint.
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