Peninsula Summer Music Festival • Case study
A summer festival identity that carries the programme.
Grendesign helped Peninsula Summer Music Festival refresh the look and feel of its marketing. The work connected the festival’s coastal setting and musical character through posters, a detailed brochure and supporting web, social and event materials.
Reflect the experience the festival wanted to offer.
Peninsula Summer Music Festival brought together music, food and wine across distinctive Mornington Peninsula settings. The organisers asked Grendesign to refresh the look and feel of the event’s marketing collateral so that the communications reflected that experience.
The brief combined several ideas: summer on the Peninsula, a seaside setting, an accessible festival atmosphere and a musical programme. The design needed to bring those qualities together while still giving the practical event information a clear place.
Use colour and imagery to establish the festival character.
Cornflower blue became a defining part of the refreshed visual direction. On the posters, it created a coastal, summery feel and provided a recognisable colour connection across the marketing.
Violin imagery made the musical focus clear. The combination of colour and image helped convey the character of the festival while leaving room for the details audiences needed to read. It gave the materials a shared visual starting point rather than treating each piece as a separate design.
Give the programme and sponsors a clear hierarchy.
Festival marketing needs to accommodate more than a single headline. The work considered the balance between the event’s identity, its information and the organisations supporting it.
In the posters, sponsor marks were placed in a clean white area against the blue. This gave the sponsors a defined space without overpowering the rest of the design, helping the event information remain easy to view and absorb. The same attention to hierarchy informed the broader communication task.
Carry the identity across print, web and social.
The scope extended into a detailed festival brochure, alongside the branding and poster work. We also assisted with updates to web and social content, connecting the design work with the festival’s digital communications.
The wider scope included festival signage, marketing materials and stationery. These different formats needed a common visual direction, with enough flexibility to suit a programme, a promotional message or information presented around the event.
A coherent set of communications for an annual event.
The resulting work gave the festival a consistent colour and imagery direction, supported by a practical approach to layout. That framework could carry the event’s character while accommodating the detail required in its different marketing materials.
Merryn’s feedback describes Grendesign as a preferred design partner across a number of years, highlighting the branding, brochure and web and social support. The work brings the festival’s print and digital communications together around one recognisable identity.
What we delivered
- Refresh of festival marketing collateral
- Cornflower-blue branding direction
- Poster design using violin imagery
- Sponsor presentation and information hierarchy
- Detailed festival brochure supported by client quote
- Festival signage and stationery listed in scope
- Web and social content updates supported by client quote
Grendesign has been my preferred designer for a number of years now. Designing the branding and a detailed brochure for a music festival (Peninsula Summer Music Festival) and assisting with updating of web and social content. They are so easy, efficient and lovely to deal with as well as their work being of outstanding quality. Cannot recommend them highly enough!
About this project
What work did Grendesign provide for Peninsula Summer Music Festival?
Grendesign provided branding and poster design, a detailed brochure, and updates to web and social content. The wider scope included festival signage, marketing materials and stationery.
How were sponsors included in the poster design?
Sponsor marks had a dedicated white area against the cornflower-blue design. This gave them a defined presence while leaving the festival’s other information clear and readable.
Why use a shared visual direction across festival materials?
A shared palette and imagery direction connect communications that appear in different places. In this project, the coastal blue and musical imagery carried the festival’s character across its marketing formats.
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