The social media audit should ask who the content is helping
Run a social media audit that reviews audience fit, public information, useful content, response ownership and metric definitions, then produces clear actions.
Organic and paid social media need different jobs and expectations
Compare organic and paid social media by purpose, resources, audience fit and follow-up, with a practical example of how the two can work together.
Your LinkedIn content strategy needs more than a posting schedule
Build a LinkedIn content strategy around expert answers, buyer decisions and a realistic contribution process, with a practical professional-services example.
An unsubscribe is only useful if every connected system respects it
Map email unsubscribe suppression across platforms, CRM connections, imports and automations. Includes current ACMA requirements and a controlled test sequence.
Some emails need automation. Others need a person who knows the context
Decide which emails to automate and which need a person. Includes a practical matrix, a hypothetical enquiry handover and clear ownership and stopping rules.
The email A/B test needs a decision before it needs a winner
Plan an email A/B test around a real decision, one variable and a useful outcome. Includes a worksheet and an explicitly hypothetical small-sample example.
An expert newsletter needs a reason to be opened
Plan a professional-services newsletter around expert explanation and a clear editorial promise. Includes an issue plan and a sustainable production workflow.
The mobile email checks a desktop preview can miss
Check mobile email layout, dark mode, personalisation and actual link behaviour before sending. Includes a practical pre-send checklist and approval record.
The email template should still make sense without its images
Design an email template around live text, clear hierarchy, accessible images and a useful next step. Includes a newsletter wireframe and release checks.
Your email list is one database. Its readers may need different things
Segment a service-business email audience by useful interests, relationship stage and agreed communication. Includes a worksheet, data checks and overlap rules.
