Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
Our Offices
Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
T: +61 3 5975 6548
T: +61 2 9188 0130
Festival Branding, Logo Design, Print & Digital Campaign – Mornington Peninsula
Winefolk is a vibrant wine and music festival held at The Briars on the Mornington Peninsula. Designed to celebrate Australian wine, live music and relaxed summer culture, the brand needed to capture energy, personality and a sense of community before the first event even began.
Grendesign partnered with the event team to create a bold, cohesive brand identity that would stand out across digital, print and on-site experiences.
Launching a new festival in a competitive events and wine landscape requires more than just a logo.
Winefolk needed a brand that could:
In the wine and events industry, first impressions matter. Many consumers make decisions within seconds, often driven by visual identity and storytelling
We positioned Winefolk as:
This ensured the brand appealed to both casual festival goers and wine enthusiasts.
We created a bold, modern logo system that feels:
The visual direction focused on strong typography, vibrant colours and expressive layouts to reflect the festival atmosphere.
We developed a full suite of branded assets, including:
Each piece was designed to create a consistent and immersive brand experience from first impression through to event day.
To support promotion and ticket sales, we delivered:
The result was a distinctive festival brand that generated excitement, recognition and strong audience engagement.
Client Feedback
“We couldn’t ask for better. Grendesign are fun, creative and really understand a brief. Everything is delivered efficiently and always exceeds expectations.”
“We love the Winefolk artwork. The logo is perfect and the poster artwork is really eye catching. We’ve had so many comments about how fun the branding is.”
Winefolk showcases how strategic branding can:
In industries like wine and events, branding is often the deciding factor between being noticed or overlooked.
We provide end-to-end branding including logo design, visual identity, event collateral, signage, digital assets and marketing support. Everything is designed to work together seamlessly.
Yes. We design for both print and digital to ensure your brand is consistent across posters, signage, websites, social media and advertising.
Most branding projects take between 2 to 6 weeks depending on scope. Event timelines can be fast tracked if needed.
Yes. While we are based on the Mornington Peninsula, we work with clients across Melbourne, Sydney and Australia.
Absolutely. We offer ongoing support including social media, SEO, paid advertising and content creation to help promote your brand.
Strong branding combines:
These elements help brands stand out in competitive markets and connect with audiences quickly.
Yes. We supply a brand style guide including colours, fonts and usage rules to ensure consistency across all future materials.
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
She’s also a data nerd at heart, constantly analysing what’s working, what’s selling, and what’s worth doubling down on. The data is already out there, so why reinvent the wheel? Athufa uses proven insights to build sustainable marketing growth engines that actually work for your business.
