Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
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Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
T: +61 3 5975 6548
T: +61 2 9188 0130
Lady & The Tramp Groomers approached Grendesign, a Mornington Peninsula based branding and graphic design agency, to create a fresh and professional brand identity for their dog grooming business.
The goal was to develop a visual identity that reflected care, professionalism and trust, while also capturing the emotional connection people have with their pets.
Grendesign worked closely with the client to deliver a complete brand experience including:
The result was a clean, elegant and memorable brand that stands out in the competitive pet services industry.
The logo design was inspired by the nostalgic charm of the classic story Lady and the Tramp, which is set in the early 1900s. This inspiration led to a structured and timeless typography style, giving the brand an elegant and trustworthy feel.
To balance the classic aesthetic with a contemporary look, we paired the typography with a modern colour palette of charcoal and turquoise.
The logo symbol was also designed to work independently of the text logo, making it ideal for signage, merchandise, social media and marketing materials.
This flexibility ensures the brand remains consistent across all digital and print touchpoints.
The branding approach focused on creating an emotional connection with pet owners.
We recommended using black and white photography combined with the brand colours to evoke warmth and trust while maintaining a premium visual identity.
This strategy allowed the brand to feel:
The brand identity now provides a strong foundation for all marketing materials and customer touchpoints.
Grendesign designed and developed a custom WordPress website that showcases the brand clearly and helps potential customers understand the grooming services offered.
The website was designed to be user friendly, visually engaging and mobile responsive, ensuring pet owners can easily access information and book services.
The business card design reinforces the brand’s elegance and emotional appeal.
One side of the card features:
The reverse side includes:
The design ensures the card is both functional and memorable for customers.
Grendesign created eye catching shop signage using the logo’s dog silhouette symbol and the brand colour palette.
The high contrast charcoal and turquoise colours help the signage stand out to passing traffic and pedestrians, while the pet imagery adds emotional appeal for pet owners.
Strong signage helps the business:
To support local marketing and in salon promotions, Grendesign also created a print brochure design showcasing Lady & The Tramp Groomers’ services.
The brochure includes:
This brochure acts as a powerful offline marketing tool, helping customers easily understand the services and encouraging repeat bookings.
The completed branding and marketing materials gave Lady & The Tramp Groomers a professional and cohesive brand presence across digital and print platforms.
Key outcomes included:
This project showcases Grendesign’s ability to deliver end to end branding, graphic design and digital solutions.
Services included:
Grendesign works with businesses across Melbourne, Mornington Peninsula, Victoria and Australia, helping organisations create brands that stand out and connect with their audiences.
Grendesign offers a full range of branding services including logo design, brand identity development, packaging design, stationery design, signage design and marketing collateral.
Yes. Grendesign designs brochures, flyers, catalogues, pull up banners, posters and other printed marketing materials. We also manage the entire print production process to ensure quality results.
Absolutely. Grendesign provides complete brand and digital solutions, including logo design, graphic design, WordPress website development and digital marketing.
Grendesign works with businesses across:
Many clients work with Grendesign remotely while others collaborate directly with the team in Victoria.
Yes. Grendesign offers end to end print management, including sourcing suppliers, preparing print ready files and coordinating production for signage, brochures, banners and other marketing materials.
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
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