Brochure Design, Business Cards, Service Books, Stickers & End-to-End Print Management
Helping an Industrial Engineering Brand Present Its Expertise With Professional Print Design
Helix Alltrack Pty Ltd is an Australian supplier of specialised equipment and spare parts for industrial laundry systems including monorail bag systems, conveyors, sorting systems and related mechanical components. The company needed a cohesive set of printed marketing and operational materials that would represent their engineering expertise while also being practical for use by technicians, service teams, and customers.
Grendesign worked closely with Helix Alltrack to design and deliver a range of print assets including brochures, business cards, service stickers and service books – managing the entire process from concept through to final print production.
The result was a consistent, professional brand presence across all physical customer touchpoints.
Project Overview
Client: Helix Alltrack Pty Ltd
Industry: Industrial Laundry Systems & Engineering Solutions
Location: Murwillumbah NSW, Australia
Agency: Grendesign
Services Provided:
- Brochure design
- Business card design
- Service sticker design
- Service book design
- Print layout and pre-press preparation
- End-to-end print management
- Supplier coordination and quality control
The Challenge
Helix Alltrack provides specialised parts and systems for industrial laundries across Australia. Their products include monorail bag systems, conveyor systems and spare parts for laundry operations.
As the business expanded, they required:
- Professionally designed brochures to explain complex systems
- Business cards for sales and engineering staff
- Service stickers for equipment maintenance tracking
- Service books used during installation and servicing
- A reliable design partner to manage printing and supplier coordination
Like many engineering businesses, their materials needed to be both technically clear and visually professional.
The Solution
Grendesign provided a complete design and print management solution. Rather than simply delivering design files, the team handled the entire lifecycle of the project, including layout, print preparation, supplier coordination and production oversight.
This ensured all printed materials were consistent, durable and suitable for real-world industrial use.
Design & Print Services Delivered
Brochure Design
The brochure was designed to communicate Helix Alltrack’s products and services clearly. Key design considerations included:
- Explaining technical equipment visually
- Organising information logically
- Supporting sales conversations
- Maintaining brand consistency
The brochure highlights solutions such as:
- Monorail bag systems
- Sorting systems
- Conveyor systems
- Spare parts and accessories
These systems are essential components used in industrial laundry operations.
Business Card Design
Professional business cards were created to ensure a consistent brand experience across sales and service teams.
Design considerations included:
- Strong brand identity
- Clear contact details
- Easy readability
- Durable print finishes
Business cards are often the first physical brand interaction a potential client has with a business.
Service Sticker Design
Service stickers were designed specifically for industrial equipment. These stickers allow technicians and customers to quickly see:
- Service date
- Next service due
- Company branding
The stickers needed to be:
- Durable
- Easy to read
- Resistant to industrial environments
Service Book Design
Service books were created for use during maintenance and installation.
These books help technicians record:
- Equipment details
- Maintenance history
- Service notes
- Inspection results
This documentation improves operational transparency and helps ensure equipment remains compliant and properly maintained.
End-to-End Print Management
One of the key benefits provided by Grendesign was complete print management. Rather than requiring the client to coordinate printers and suppliers themselves, the Grendesign team managed the full process.
This included:
- Print specification advice
- Paper and finish recommendations
- File preparation and pre-press setup
- Printer coordination
- Quality control
- Delivery management
This approach ensures consistent results across all printed materials. As a full-service agency, Grendesign regularly supports businesses with branding, graphic design, website design and marketing solutions that help them grow.
Client Testimonial
We decided to take a punt on Grendesign and the results spoke for themself.
Michael Friend was a pleasure to deal with and very skilled at his craft.
After several disappointing experiences with other companies we were blown away at the level of professionalism and quality that Michael (Gren) were able to produce.
I am very confident that based on our collaboration our business will reap the rewards.
Look forward to collaborating on more brand designs in the future with Michael (Gren)
Ben Prest — Director, Helix Alltrack
Results
The Helix Alltrack project delivered several important outcomes:
Stronger Brand Presentation – Consistent print materials help reinforce brand credibility when dealing with suppliers, partners and customers.
Clear Technical Communication – The brochure and service documentation made it easier for customers to understand Helix Alltrack’s engineering solutions.
Operational Efficiency – Service stickers and service books help technicians maintain accurate maintenance records.
Simplified Production – By managing the entire print process, Grendesign removed the need for Helix Alltrack to coordinate multiple suppliers.
Frequently Asked Questions About Graphic and Print Design Services
What design services did Grendesign provide for Helix Alltrack?
Grendesign designed brochures, business cards, service stickers and service books for Helix Alltrack, and managed the full print production process.
What is end-to-end print management?
End-to-end print management means a design agency handles the entire process including design, pre-press preparation, printer coordination, quality control and delivery. This allows businesses to focus on operations while the agency manages the technical aspects of printing.
Why are professionally designed brochures important for engineering companies?
Brochures help explain complex systems in a clear and visual way. For engineering companies like Helix Alltrack, brochures help customers understand products such as conveyor systems, sorting systems and monorail bag systems.
What are service stickers used for?
Service stickers are applied to equipment to record maintenance details such as the service date, technician name and next scheduled service. They help technicians and customers keep track of maintenance schedules.
What is included in Grendesign’s print design services?
Print design services can include:
- Brochure design
- Flyers and catalogues
- Business cards and stationery
- Service manuals and documentation
- Packaging design
- Signage and stickers
- Print production management
Why Businesses Choose Grendesign
Businesses across Australia partner with Grendesign because the agency combines:
- Strategic design thinking
- Technical production expertise
- Marketing knowledge
- End-to-end project management
Since 2010, the agency has supported organisations with branding, graphic design, websites and marketing strategies designed to help businesses grow and stand out.
Looking for Brochure Design or Print Management?
If your business needs professional brochure design, branded print materials or complete print management, the team at Grendesign can help.
From concept to production, we make sure every piece of your brand looks professional and works effectively.
