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Helix Alltrack Pty Ltd is an Australian supplier of specialised equipment and spare parts for industrial laundry systems including monorail bag systems, conveyors, sorting systems and related mechanical components. The company needed a cohesive set of printed marketing and operational materials that would represent their engineering expertise while also being practical for use by technicians, service teams, and customers.
Grendesign worked closely with Helix Alltrack to design and deliver a range of print assets including brochures, business cards, service stickers and service books – managing the entire process from concept through to final print production.
The result was a consistent, professional brand presence across all physical customer touchpoints.
Client: Helix Alltrack Pty Ltd
Industry: Industrial Laundry Systems & Engineering Solutions
Location: Murwillumbah NSW, Australia
Agency: Grendesign
Services Provided:
Helix Alltrack provides specialised parts and systems for industrial laundries across Australia. Their products include monorail bag systems, conveyor systems and spare parts for laundry operations.
As the business expanded, they required:
Like many engineering businesses, their materials needed to be both technically clear and visually professional.
Grendesign provided a complete design and print management solution. Rather than simply delivering design files, the team handled the entire lifecycle of the project, including layout, print preparation, supplier coordination and production oversight.
This ensured all printed materials were consistent, durable and suitable for real-world industrial use.
The brochure was designed to communicate Helix Alltrack’s products and services clearly. Key design considerations included:
The brochure highlights solutions such as:
These systems are essential components used in industrial laundry operations.
Professional business cards were created to ensure a consistent brand experience across sales and service teams.
Design considerations included:
Business cards are often the first physical brand interaction a potential client has with a business.
Service stickers were designed specifically for industrial equipment. These stickers allow technicians and customers to quickly see:
The stickers needed to be:
Service books were created for use during maintenance and installation.
These books help technicians record:
This documentation improves operational transparency and helps ensure equipment remains compliant and properly maintained.
One of the key benefits provided by Grendesign was complete print management. Rather than requiring the client to coordinate printers and suppliers themselves, the Grendesign team managed the full process.
This included:
This approach ensures consistent results across all printed materials. As a full-service agency, Grendesign regularly supports businesses with branding, graphic design, website design and marketing solutions that help them grow.
“We decided to take a punt on Grendesign and the results spoke for themself. Michael Friend was a pleasure to deal with and very skilled at his craft. After several disappointing experiences with other companies we were blown away at the level of professionalism and quality that Michael (Grendesign) were able to produce.
I am very confident that based on our collaboration our business will reap the rewards. Look forward to collaborating on more brand designs in the future with Michael and Grendesign.”
Ben Prest – Director | Helix Alltrack
The Helix Alltrack project delivered several important outcomes:
Stronger Brand Presentation – Consistent print materials help reinforce brand credibility when dealing with suppliers, partners and customers.
Clear Technical Communication – The brochure and service documentation made it easier for customers to understand Helix Alltrack’s engineering solutions.
Operational Efficiency – Service stickers and service books help technicians maintain accurate maintenance records.
Simplified Production – By managing the entire print process, Grendesign removed the need for Helix Alltrack to coordinate multiple suppliers.
Grendesign designed brochures, business cards, service stickers and service books for Helix Alltrack, and managed the full print production process.
End-to-end print management means a design agency handles the entire process including design, pre-press preparation, printer coordination, quality control and delivery. This allows businesses to focus on operations while the agency manages the technical aspects of printing.
Brochures help explain complex systems in a clear and visual way. For engineering companies like Helix Alltrack, brochures help customers understand products such as conveyor systems, sorting systems and monorail bag systems.
Service stickers are applied to equipment to record maintenance details such as the service date, technician name and next scheduled service. They help technicians and customers keep track of maintenance schedules.
Print design services can include:
Businesses across Australia partner with Grendesign because the agency combines:
Since 2010, the agency has supported organisations with branding, graphic design, websites and marketing strategies designed to help businesses grow and stand out.
If your business needs professional brochure design, branded print materials or complete print management, the team at Grendesign can help.
From concept to production, we make sure every piece of your brand looks professional and works effectively.
5 March 2026
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
She’s also a data nerd at heart, constantly analysing what’s working, what’s selling, and what’s worth doubling down on. The data is already out there, so why reinvent the wheel? Athufa uses proven insights to build sustainable marketing growth engines that actually work for your business.
