Logo, Packaging, Illustration & Marketing Collateral by Grendesign
Client: Farmer Little
Services: Logo Design, Brand Identity, Packaging Design, Product Labels, Illustration, Catalogue Design, Brochures, Flyers, Merchandise Design
Location: Victoria, Australia
Agency: Grendesign – Branding & Packaging Design Studio in Melbourne
Overview
Grendesign partnered with Farmer Little, a proudly Australian brand focused on poultry nutrition and backyard farming products, to develop a distinctive brand identity and product packaging system.
The goal was to create a friendly, memorable and farm-inspired brand that would appeal to backyard chicken keepers, hobby farmers and rural retailers across Victoria and Australia.
The project involved a comprehensive branding and design program including:
- Logo and brand identity design
- Packaging design for poultry feed and supplements
- Product label design for retail products
- Custom illustrated brand characters and sketches
- Marketing collateral including brochures and flyers
- Product catalogue design
- Event signage and cardboard cutouts
- Merchandise and apparel design
The result is a playful and highly recognisable brand that communicates trust, humour and farm expertise.
Brand Strategy & Logo Design
Grendesign developed a brand identity centred around the personality of “Farmer Little”, a friendly farmer character who embodies knowledge, authenticity and connection to the farming community.
The logo uses a handwritten style typography combined with illustrated characters to create a brand that feels:
- Approachable
- Honest and authentic
- Friendly and memorable
- Connected to farming culture
The brand aesthetic balances farm charm with professional product packaging, helping the brand stand out on retail shelves.
Custom Illustrations & Brand Characters
A key part of the brand identity was the creation of a series of hand-drawn illustrations and humorous farm sketches.
These illustrations are used across:
- Product packaging
- Marketing material
- Brochures and catalogues
- Promotional merchandise
- Event displays
The sketches create a storytelling element around the brand while reinforcing the idea that Farmer Little understands chickens and poultry farming.
This playful illustration style also helps simplify product messaging, making technical product benefits easy for customers to understand.
Packaging & Product Label Design
Grendesign designed a range of retail-ready packaging and product labels for Farmer Little’s poultry products.
These include:
- Organic layer feed packaging
- Egg peck blocks
- Feed supplements
- Scrap Wizard poultry nutrition products
- Health peck blocks
- Feed boosters
Each product was designed to maintain a consistent brand system while using colour coding to differentiate products across the range.
The packaging combines:
- Clear product messaging
- Friendly illustrations
- Strong shelf visibility
- Simple and memorable typography
This ensures customers can quickly recognise the brand in stores while understanding product benefits at a glance.
Product Catalogue Design
To support retailers and distributors, Grendesign also designed a product catalogue and brochure system.
The catalogue introduces the brand story while presenting product information in a clear, accessible format.
Key features include:
- Brand storytelling pages
- Product category sections
- Clear product descriptions
- Farm-inspired colour palette
- Illustrated brand elements
The catalogue helps retailers and stockists understand the product range and reinforces Farmer Little’s unique brand personality.
Promotional Material & Event Displays
Grendesign also produced a variety of marketing and promotional materials to support Farmer Little’s retail presence and events.
These included:
- Brochures and flyers
- Event display materials
- Branded cardboard cutouts for exhibitions and retail stores
- Promotional merchandise including T-shirts
The cardboard cutouts featuring the Farmer Little character help attract attention at agricultural events, farm stores and product demonstrations.
Results
The new Farmer Little branding system provides a strong foundation for marketing and retail growth.
The brand now benefits from:
- A recognisable and distinctive brand identity
- Consistent packaging across the product range
- Memorable illustrations that support storytelling
- Clear communication of product benefits
- Strong shelf presence in retail environments
The design system created by Grendesign allows Farmer Little to expand its product range while maintaining a cohesive and engaging brand.
Branding, Packaging & Graphic Design for FMCG, Agriculture, Retail and Food Brands
Grendesign works with businesses across Melbourne, Victoria and Australia to create strategic brand identities and packaging systems.
Our services include:
- Logo design and brand identity development
- Packaging design for retail products
- Product label design
- Illustration and character design
- Product catalogue design
- Brochure and flyer design
- Merchandise and apparel design
- Event and exhibition graphics
- End-to-end print management
Frequently Asked Questions
What services did Grendesign provide for Farmer Little?
Grendesign delivered a complete branding and design solution including:
- Logo and brand identity design
- Packaging and label design
- Custom illustrations
- Product catalogue design
- Brochures and flyers
- Event signage and cardboard cutouts
- Merchandise design including T-shirts
Why are illustrations used in packaging design?
Illustrations help make packaging more memorable and engaging. They also simplify complex product information and help brands communicate personality and storytelling.
For Farmer Little, the illustrations reinforce the brand’s friendly farming identity.
Can Grendesign design packaging for food and agricultural products?
Yes. Grendesign regularly works with food brands, agricultural businesses and retail product companies to design packaging that stands out on shelves and communicates product benefits clearly.
Does Grendesign provide print management services?
Yes. Grendesign offers end-to-end print management, coordinating production of packaging, brochures, signage and promotional materials to ensure consistent quality and colour accuracy.
Where is Grendesign located?
Grendesign is based in Victoria, Australia, and works with businesses across Melbourne, Sydney, Brisbane and throughout Australia.
Need Branding or Packaging Design?
If you’re launching a new product or refreshing your brand, Grendesign can help.
We specialise in branding, packaging and graphic design for businesses across Australia, helping brands stand out with creative and strategic design.
Contact Grendesign to discuss your next branding or packaging project.
