Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
Our Offices
Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
T: +61 3 5975 6548
T: +61 2 9188 0130
Client: Farmer Little
Services: Logo Design, Brand Identity, Packaging Design, Product Labels, Illustration, Catalogue Design, Brochures, Flyers, Merchandise Design
Location: Victoria, Australia
Agency: Grendesign – Branding & Packaging Design Studio in Melbourne
Grendesign partnered with Farmer Little, a proudly Australian brand focused on poultry nutrition and backyard farming products, to develop a distinctive brand identity and product packaging system.
The goal was to create a friendly, memorable and farm-inspired brand that would appeal to backyard chicken keepers, hobby farmers and rural retailers across Victoria and Australia.
The project involved a comprehensive branding and design program including:
The result is a playful and highly recognisable brand that communicates trust, humour and farm expertise.
Grendesign developed a brand identity centred around the personality of “Farmer Little”, a friendly farmer character who embodies knowledge, authenticity and connection to the farming community.
The logo uses a handwritten style typography combined with illustrated characters to create a brand that feels:
The brand aesthetic balances farm charm with professional product packaging, helping the brand stand out on retail shelves.
A key part of the brand identity was the creation of a series of hand-drawn illustrations and humorous farm sketches.
These illustrations are used across:
The sketches create a storytelling element around the brand while reinforcing the idea that Farmer Little understands chickens and poultry farming.
This playful illustration style also helps simplify product messaging, making technical product benefits easy for customers to understand.
Grendesign designed a range of retail-ready packaging and product labels for Farmer Little’s poultry products.
These include:
Each product was designed to maintain a consistent brand system while using colour coding to differentiate products across the range.
The packaging combines:
This ensures customers can quickly recognise the brand in stores while understanding product benefits at a glance.
To support retailers and distributors, Grendesign also designed a product catalogue and brochure system.
The catalogue introduces the brand story while presenting product information in a clear, accessible format.
Key features include:
The catalogue helps retailers and stockists understand the product range and reinforces Farmer Little’s unique brand personality.
Grendesign also produced a variety of marketing and promotional materials to support Farmer Little’s retail presence and events.
These included:
The cardboard cutouts featuring the Farmer Little character help attract attention at agricultural events, farm stores and product demonstrations.
The new Farmer Little branding system provides a strong foundation for marketing and retail growth.
The brand now benefits from:
The design system created by Grendesign allows Farmer Little to expand its product range while maintaining a cohesive and engaging brand.
Grendesign works with businesses across Melbourne, Victoria and Australia to create strategic brand identities and packaging systems.
Our services include:
Grendesign delivered a complete branding and design solution including:
Illustrations help make packaging more memorable and engaging. They also simplify complex product information and help brands communicate personality and storytelling.
For Farmer Little, the illustrations reinforce the brand’s friendly farming identity.
Yes. Grendesign regularly works with food brands, agricultural businesses and retail product companies to design packaging that stands out on shelves and communicates product benefits clearly.
Yes. Grendesign offers end-to-end print management, coordinating production of packaging, brochures, signage and promotional materials to ensure consistent quality and colour accuracy.
Grendesign is based in Victoria, Australia, and works with businesses across Melbourne, Sydney, Brisbane and throughout Australia.
If you’re launching a new product or refreshing your brand, Grendesign can help.
We specialise in branding, packaging and graphic design for businesses across Australia, helping brands stand out with creative and strategic design.
Contact Grendesign to discuss your next branding or packaging project.
9 March 2026
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
She’s also a data nerd at heart, constantly analysing what’s working, what’s selling, and what’s worth doubling down on. The data is already out there, so why reinvent the wheel? Athufa uses proven insights to build sustainable marketing growth engines that actually work for your business.
