Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
Our Offices
Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
T: +61 3 5975 6548
T: +61 2 9188 0130
Grendesign was engaged to create the visual identity and product illustration for the Confident Kids Affirmations card set, along with the supporting booklet and packaging materials.
The project required developing a friendly and reassuring illustration style that children could easily relate to, while keeping the product clear and informative for parents and educators. Each component needed to work together as a cohesive learning tool and a retail-ready product.
The final deliverables included illustrated affirmation cards, a guidance booklet, swing tag and fabric packaging bag, all designed as a unified product experience suitable for classroom, therapy and home environments.
The final product included:
The challenge was to make the product feel educational, therapeutic and playful at the same time, while ensuring strong shelf appeal for both retail and online sales.
Emotional connection
Children needed to feel safe and supported when interacting with the product.
Parent confidence
Parents and therapists needed to immediately understand the purpose and educational value.
Retail ready presentation
The product needed to stand out in gift stores, therapy clinics and online marketplaces.
Consistency across formats
Cards, booklet and packaging had to feel like one cohesive system.
We created a soft, expressive illustration style using hand-drawn characters and symbolic imagery.
Each affirmation uses visual storytelling so younger children can understand the message even before reading the words.
The illustrations were designed to:
Each card focuses on a specific emotional or behavioural learning theme including:
Large handwritten typography was used to mimic a teacher or parent speaking directly to the child.
This improves comprehension and creates a personal tone rather than a clinical one.
The square card format also makes the product suitable for:
The booklet explains how parents, carers and educators can use the cards effectively.
We structured it to function as a practical guide rather than marketing material:
This turns the product from a simple toy into a structured developmental tool.
We designed a minimal but warm packaging system to maintain a premium feel while keeping the product approachable.
Swing tag
The final product achieved three key goals:
1. Child engagement
Children interact with the cards voluntarily because the design feels playful rather than instructional.
2. Parent and therapist approval
The structured booklet gives credibility and educational value.
3. Strong retail presence
The product works both as a learning tool and a gift item, improving shelf appeal and online conversion.
Product concept visual direction
We design complete physical product systems including illustration, packaging, swing tags, booklets, labels, print collateral and supporting marketing materials.
Yes. All artwork is prepared print-ready with correct bleeds, colour profiles, dielines and file formats suitable for commercial printers and manufacturers.
Yes. Designing the product and packaging as one system ensures visual consistency, clearer messaging and a stronger retail presentation.
We create original illustrations tailored to the product purpose, audience and brand personality. This is commonly used for educational products, retail goods and branded merchandise.
Typical packaging projects may include box layouts, bags, labels, swing tags, inserts, instruction sheets and retail display elements.
We can coordinate with your chosen printer or manufacturer and supply correctly prepared files to meet their technical requirements.
Yes. We design booklets and information guides that clearly explain how a product works while maintaining brand consistency.
Grendesign works with clients across Melbourne and Australia, and can prepare artwork suitable for both local and overseas manufacturing.
We design for retail, education, wellness, professional services, events, startups and small product brands launching new items.
Yes. We often help startups move from idea to production by designing the product visuals, packaging and supporting materials needed for launch.
All components are designed as a unified visual system so packaging, product and marketing materials feel connected and professional.
You receive organised production files, print-ready artwork and working files where appropriate, ready for future reprints or updates.
15 February 2026
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
She’s also a data nerd at heart, constantly analysing what’s working, what’s selling, and what’s worth doubling down on. The data is already out there, so why reinvent the wheel? Athufa uses proven insights to build sustainable marketing growth engines that actually work for your business.
