Jewel Sashless Windows • Case study
A clearer identity. A more useful technical sales toolkit.
Grendesign refreshed Jewel Sashless Windows’ identity and carried it into stationery and a technical product brochure, giving an established building-industry business a connected way to present its brand and product information.
A refresh for an established specialist
Jewel Sashless Windows came to Grendesign with a focused brief: refresh the logo while keeping the identity clean, simple and relevant to professionals in the building industry. The design needed to bring the jewel structure into the mark and provide a practical basis for future marketing materials.
That meant thinking beyond a single logo application. The business also needed to communicate detailed product information through everyday correspondence and sales collateral. The identity had to work at both scales: recognisable at a glance, restrained enough to support technical detail.
Build the visual language from the product
The refreshed mark used a bold, simplified structure. The colour exploration drew on the spectrum associated with thermal imaging, connecting the design direction to the window product rather than adding decoration without a purpose.
Elements from the logo became a secondary pattern. This gave the brand another recognisable device for marketing materials, with enough flexibility to work on white or coloured backgrounds. The logo and supporting pattern could do different jobs while remaining visibly connected.
Keep the technical information in focus
The product brochure had a particular communication task: make a substantial amount of technical information easier for customers to work through. Grendesign designed a simple layout that gave the product data room to lead.
For this application, the supporting pattern was treated as a wireframe. It carried the identity into the brochure without competing with the information. That balance made the brochure part of the same brand system while respecting the way building-industry customers assess a product.
Connect the sales materials with daily business use
Business cards and letterheads applied the logo and pattern in clean layouts. These smaller applications mattered alongside the brochure: a product conversation, a follow-up document and a piece of correspondence should feel as though they come from the same organisation.
The wider brand design scope also included marketing materials and signage. The core design decision was to create a reusable identity, with a clear mark and supporting graphic language that could carry across those applications.
The practical value of a connected system
Jewel’s project shows how branding and marketing collateral work together. The refreshed identity establishes recognition; the supporting pattern creates continuity; the technical brochure gives the product information a clear place in the sales conversation.
For organisations with complex products, a useful design system does more than make each item look polished. It gives the team a consistent set of visual decisions to use when explaining the offer, preparing a document or developing the next piece of collateral.
What we delivered
- Logo refresh for an established window business
- Supporting graphic pattern derived from the logo
- Business card and letterhead design
- Technical product brochure design
- Brand applications on coloured and white backgrounds
- Marketing materials and signage listed in the original project details
About this project
What did Grendesign create for Jewel Sashless Windows?
We refreshed the logo, developed a supporting brand pattern and designed business cards, letterhead and a technical product brochure. The broader design scope included marketing materials and signage.
How did the brochure support the product information?
The brochure used a simple layout and a wireframe version of the brand pattern, allowing the technical data to take priority while retaining a consistent visual identity.
What made the refreshed identity flexible?
The logo was designed to work on both coloured and white backgrounds. A pattern derived from the logo supplied a second visual element for stationery and marketing materials.
Make your brand work across every touchpoint.
Tell us about your business, the audience you need to reach and the materials your team uses. We’ll discuss a practical design scope and the support that fits.
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