Gordon Glass Studios • Case study
Let the craft lead, wherever customers meet the studio.
For Gordon Glass Studios, Grendesign connected a website refresh with Mailchimp campaign and flyer design. The work gave the studio a visual way to explain its craft, introduce its online shop and continue managing the website itself.
Present the work with the care it deserves
For Gordon Glass Studios, the website needed to communicate the character of the artists’ work. The brief brought together two priorities: make the craft come across visually and explain it through content without unnecessary detail.
The project combined a website refresh with Mailchimp campaign design and flyer design. That placed the website within a wider set of customer communication materials, rather than treating it as an isolated design exercise.
Work through the visual and written detail together
We worked collaboratively on the layout, design, colours and content. Grendesign listened to the studio’s requirements, offered ideas and worked through changes as the presentation took shape.
The focus was on giving the work a clear setting. Images needed space to communicate the craft, while the written content had to explain enough to help customers understand it. The website’s design and content decisions were developed together.
Connect the website with email and print
Alongside the website, we created Mailchimp campaign and flyer designs. These are useful parts of a studio’s marketing toolkit: an email can introduce a collection or update, a flyer can put the offer in someone’s hands, and the website can hold the fuller story.
The work brought those formats together for the same studio. The website holds the fuller presentation, while the Mailchimp campaign and flyer provide other ways to introduce the work. Each piece contributes to the way the studio communicates with its customers.
Bring the online shop into the customer journey
Getting the online shop up and running was a part of the work Eileen was particularly excited about. It extended the website’s role beyond explaining the studio and into presenting work that customers could explore through the shop.
The client also reported positive comments from customers, describing the refreshed site as fresh, inviting and easy to use. That feedback provides a direct account of how the presentation was received by the people encountering it.
Leave the client able to keep it moving
Follow-up training was part of the experience the client singled out. The aim was to leave the studio able to manage the website itself, with the design and handover supporting the work after launch.
This is the practical connection between a polished marketing asset and an asset a business can use. The website, Mailchimp design and flyer establish the presentation; the handover helps the studio continue working with it.
What we delivered
- Website refresh
- Mailchimp campaign design
- Flyer design
- Online shop brought into use, as described by the client
- Website layout, design, colour and content collaboration described by the client
- Follow-up training so the client could manage the website
I don’t think there’s anything you can do better. We were extremely impressed with your professionalism, eye for detail, creativity and follow up training to manage it ourselves.
About this project
What marketing work did Grendesign create for Gordon Glass Studios?
We refreshed the website and created Mailchimp campaign and flyer designs. The work also brought the online shop into use and included follow-up training.
What did the studio want the website to communicate?
The client wanted its work as artists to come across visually, supported by content that explained the craft clearly. The collaboration covered layout, design, colours and content.
How did Grendesign support the handover?
The client specifically mentions follow-up training to manage the website themselves, alongside the design and online shop work.
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