Logo Design, Packaging, Labels, Print Design, Retail Signage and Expo Display by Grendesign
At Grendesign, we specialise in creating cohesive brand ecosystems that bring products to life across packaging, retail environments, print marketing and digital touchpoints. Our collaboration with Aromacare Victoria is a great example of how a consistent brand identity can transform a product range into a memorable wellness brand.
From logo design and brand development to packaging, labels, brochures, signage and expo displays, Grendesign helped Aromacare establish a strong presence in the competitive aromatherapy and wellness market across Australia.
The Client – Aromacare Victoria produces premium aromatherapy products including:
- Essential oil blends
- Natural body care products
- Massage oils and wellness products
- Aromatherapy skincare and lotions
- Their mission is to help people relax, rejuvenate and restore wellbeing through high-quality essential oils and aromatherapy solutions.
To support this vision, Aromacare required a complete brand identity and marketing collateral suite that reflected the brand’s natural, calming and premium positioning.
The Challenge
Aromacare needed a unified brand that could work seamlessly across multiple channels including:
- Product packaging
- Retail environments
- Marketing materials
- Trade shows and expos
- Educational brochures
- Wholesale catalogues
The design needed to:
- Communicate natural wellness and aromatherapy
- Stand out on retail shelves
- Work across different product sizes and packaging formats
- Maintain brand consistency across print, packaging and signage
- Appeal to both retail customers and wellness professionals
Our Design Approach
Grendesign developed a complete brand system designed to work across products, marketing materials and retail environments.
The visual language focused on:
- Natural colour palettes inspired by plants and essential oils
- Clean typography to convey clarity and trust
- Minimalist packaging design that highlights product quality
- Consistent iconography and label systems for easy product recognition
- Calming visual elements aligned with the wellness industry
This approach helped Aromacare build a brand that feels natural, trustworthy and premium.
Logo and Brand Identity Design
Grendesign designed the Aromacare logo and core brand identity to reflect the flow and energy associated with aromatherapy and natural healing.
The logo symbol features a spiral motif, representing:
- energy
- balance
- natural cycles
- wellness
The identity was developed to work across:
- product labels
- packaging
- brochures
- signage
- digital marketing
- retail displays
The result is a distinctive brand mark that is recognisable across all brand touchpoints.
Product Packaging and Label Design
A key part of this project was designing a flexible packaging system for Aromacare’s expanding product range.
Grendesign created packaging and label designs for multiple product formats, including:
- essential oil bottles
- skincare and body lotions
- massage oils
- refill containers
- gift packs
The packaging design emphasises:
- natural ingredients
- clarity of information
- product quality
- shelf visibility
The label system was designed to scale across multiple bottle sizes and product variations, while maintaining brand consistency.
Marketing Collateral Design
To support product education and retail marketing, Grendesign produced a wide range of printed materials including:
- brochures
- educational leaflets
- wellness guides
- product information sheets
- retail flyers
- promotional cards
One highlight was the “Introduction to Chakras” educational booklet, designed to help customers understand the relationship between aromatherapy and holistic wellness.
Educational content like this helps position Aromacare as a trusted authority in the aromatherapy space.
Stationery and Business Collateral
Grendesign also designed Aromacare’s professional stationery suite including:
- business cards
- letterheads
- branded documents
- corporate templates
This ensures a consistent brand experience across business communications and customer interactions.
Retail Signage and Shop Displays
For retail environments, Grendesign designed a range of point-of-sale and shop signage materials, including:
- interior and exterior signage
- product display graphics
- retail signage panels
These designs help Aromacare products stand out on shelves while reinforcing brand recognition in physical retail spaces.
Expo and Event Signage Disign
Grendesign also created large format expo graphics and pull-up banners used at industry trade shows and wellness events.
These included:
- branded expo backdrops
- promotional display banners
- information signage
- product display graphics
Trade show branding is critical for attracting attention in busy expo environments, and the Aromacare display creates a strong, professional presence at industry events.
Gift Bags and Packaging Accessories
To enhance the customer experience, Grendesign designed custom branded gift bags and packaging accessories for retail purchases and promotional campaigns.
These branded elements help reinforce the Aromacare identity while creating a premium unboxing experience for customers.
Results
The new branding and design system helped Aromacare achieve:
- a strong and consistent brand identity
- improved retail shelf presence
- professional marketing materials
- cohesive packaging across multiple product lines
- a polished presence at expos and wellness events
The brand now communicates natural wellness, trust and premium quality, helping Aromacare connect with customers seeking authentic aromatherapy products.
Graphic Design Services Provided by Grendesign
For Aromacare Victoria, Grendesign delivered:
- Logo design and brand identity
- Product packaging design
- Product label design
- Brochure design
- Flyer and leaflet design
- Business card and stationery design
- Retail shop signage
- Pull-up banner design
- Expo signage and event displays
- Gift bag and promotional packaging design
- Print production management
Looking for Branding or Packaging Design in Melbourne or Sydney?
Grendesign is a Sydney and Melbourne-based branding, graphic design and packaging design studio helping businesses across Victoria, Sydney, Brisbane and throughout Australia build powerful brands.
Our services include:
- Logo and brand identity design
- Packaging and label design
- Print design and marketing collateral
- Retail and shop signage
- Trade show and expo displays
- Website design and digital branding
- End-to-end print management
Frequently Asked Questions
Can Grendesign design both branding and packaging?
Yes. We provide complete brand development, including logo design, packaging design, labels, brochures, signage and digital assets.
Do you design expo signage and trade show displays?
Absolutely. Grendesign designs expo booths, banners, event displays and large-format signage for exhibitions and trade shows.
Can you design product labels for different bottle sizes?
Yes. We create scalable label systems that work across multiple product sizes and packaging formats.
Do you manage printing as well?
Yes. Grendesign provides end-to-end print management, including sourcing, production coordination and quality control.
Where does Grendesign provide design services?
We work with clients across:
Melbourne, Victoria
Mornington Peninsula
Sydney, NSW
Brisbane, QLD
Australia-wide
If you’re launching a new product or refreshing your brand, Grendesign can help you create packaging, branding and marketing materials that stand out.
