Before you compare Google Ads fees, separate the costs on the quote
Compare Google Ads management fees separately from media spend, setup, tracking and landing-page work. Use a proposal checklist focused on qualified enquiries.
The marketing automation brief needs a stop rule before a launch date
Scope a marketing automation implementation with triggers, customer data, handoffs, stop rules and acceptance checks. Includes a practical workflow brief.
Before you choose an SEO agency, ask who will make the changes
Assess an SEO agency’s proposal with questions about priorities, implementation, evidence, access and reporting. Includes a practical shortlist scorecard.
An SEO package is a commitment. What work are you actually buying?
Compare SEO packages by priorities, implementation, content, access and reporting. Use a scope checklist to assess the ongoing work behind the monthly fee.
A social media package can include posts and still leave important work unassigned
Compare social media management packages by strategy, content, approvals, community response and reporting. Use a scope table to find gaps before committing.
A marketing retainer should make the next priority easier to choose
Plan a digital marketing retainer around priorities, responsibilities and review decisions. Compare ongoing support with a project and identify the right fit.
The email marketing quote needs to price the work between sends
Compare email marketing agency pricing across strategy, content, design, automation, testing and ongoing review. Separate platform charges from agency scope.
The branding quote needs to explain what happens after the logo
Compare branding agency proposals by strategy, identity, applications and handover. Identify the work behind the price and prepare a clearer project brief.
Serving a city and having an office there are different claims
Plan local SEO for a service-area business using genuine coverage, accurate Business Profile information and useful regional website content.
How long does SEO take? Ask what should happen next
Understand what affects an SEO timeline, which milestones to review and how to tell implementation progress from meaningful business results.
