Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
Our Offices
Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
T: +61 3 5975 6548
T: +61 2 9188 0130
The Proportional Representation Society of Australia (PRSA) is a long-standing electoral reform organisation advocating for fairer voting systems across Australia, particularly proportional representation using single transferable vote methods.
Grendesign partnered with PRSA to modernise and strengthen their visual identity, ensuring it reflects credibility, clarity, and trust while remaining accessible to a broad Australian audience.
PRSA required a refreshed brand presence that could:
The existing materials lacked cohesion and did not fully reflect the organisation’s purpose or legacy.
We began by understanding PRSA’s mission, audience, and communication style. As an organisation focused on fairness and representation, the brand needed to feel:
We refined the visual language to create a consistent and recognisable identity across all touchpoints.
Key considerations included:
Grendesign developed a suite of print-ready materials to support PRSA’s outreach and advocacy efforts.
This included:
The updated branding and print materials helped PRSA:
The result is a brand system that supports both advocacy and education, while remaining adaptable for future growth.
Proportional representation aims to ensure that votes translate more fairly into representation, giving a more balanced outcome across political groups.
For organisations like PRSA, clear communication is essential. Strong design plays a critical role in helping audiences understand and engage with these ideas.
At Grendesign, we create branding and design systems that do more than look good. We help organisations communicate clearly, build trust, and connect with their audience.
If you are based in Melbourne, Sydney, Mornington Peninsula, or anywhere in Australia, our team can help bring your brand to life.
We offer logo design, full brand identity development, brand guidelines, and visual systems that ensure consistency across print and digital platforms.
Yes. We design brochures, flyers, signage, business cards, and large format print materials, as well as websites and digital assets.
Absolutely. We specialise in structuring and presenting complex information in a way that is clear, engaging, and easy to understand.
Yes. While we are based on the Mornington Peninsula, we work with clients across Melbourne, Sydney, and all of Australia.
We work with a wide range of industries including professional services, government and non-profits, trades, healthcare, and education.
Yes. We provide ongoing support including marketing design, SEO, social media content, and website updates.
Most branding projects take between 2 to 6 weeks depending on scope, revisions, and deliverables.
Yes. We often refine and modernise existing brands while maintaining their core identity and recognition.
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
She’s also a data nerd at heart, constantly analysing what’s working, what’s selling, and what’s worth doubling down on. The data is already out there, so why reinvent the wheel? Athufa uses proven insights to build sustainable marketing growth engines that actually work for your business.
