Logo Design, Branding, Pattern Illustration & Packaging Design
Client: Cocoa Rouge & Mont Rouge Estate
Industry: Wine & Gourmet Products
Services: Logo Design, Brand Identity, Packaging Design, Wine Label Design, Pattern Illustration, Product Packaging
Location: Mornington Peninsula, Victoria, Australia
Grendesign partnered with Cocoa Rouge and Mont Rouge Estate to create a distinctive brand identity and packaging system that celebrates flavour, craft and premium presentation. The project involved designing a refined logo, brand identity, illustrated patterns and a complete packaging system used across wine bottles, gourmet products and retail packaging.
The goal was to create a brand that feels premium, vibrant and recognisable on shelves, while still reflecting the agricultural and vineyard heritage of the Mornington Peninsula wine region.
Brand Identity Design
The first step in the project was creating a flexible brand identity that could work across both wine and gourmet product ranges.
Grendesign developed a logo that feels:
- Elegant
- Premium
- Modern
- Distinctive
The flowing typography of the Cocoa Rouge logo creates a refined and memorable brand mark, suitable for:
- wine labels
- packaging
- gourmet products
- retail presentation
- digital marketing
The logo was designed to work consistently across both Mont Rouge Estate wines and Cocoa Rouge product ranges, allowing the brand to scale easily as new products are introduced.
Wine Label Design – Mont Rouge Estate
Grendesign designed a collection of wine labels for Mont Rouge Estate, carefully balancing sophistication with clear varietal distinction.
Each label features:
- a refined central label layout
- subtle botanical pattern textures
- elegant typography
- colour-coded varietals
The colour system allows customers to quickly identify different wines, including:
- Chardonnay
- Pinot Gris
- Shiraz
- Pinot Noir
The result is a cohesive wine range that stands out on retail shelves while maintaining a premium winery aesthetic.
Wine label design plays a crucial role in purchasing decisions, and the Mont Rouge labels were designed to communicate quality, heritage and craftsmanship at first glance.
Packaging Design for Cocoa Rouge Gourmet Products
Beyond wine, the brand expands into gourmet products and confectionery, requiring a more vibrant and playful packaging style.
Grendesign created a series of illustrated packaging designs featuring fruit-inspired patterns that represent flavour profiles such as:
- berry fruits
- orchard fruits
- citrus blends
- seasonal collections
Each package uses bold colours and layered illustrations that instantly communicate flavour while maintaining strong shelf appeal.
The packaging system was designed for:
- retail display
- gift boxes
- gourmet product ranges
- food packaging
- specialty stores
This approach ensures the products are visually engaging and easily identifiable across multiple retail environments.
Custom Pattern Illustration
A unique part of the project involved creating custom illustrated patterns inspired by natural ingredients and vineyard elements.
The illustrations include:
- fruit motifs
- botanical leaves
- berries and citrus
- vineyard-inspired elements
These patterns were developed as brand assets, allowing them to be used across:
- product packaging
- labels
- gift boxes
- retail materials
- marketing collateral
This system ensures the brand maintains a consistent visual identity while allowing flexibility for future products.
Product Packaging System
The packaging system designed by Grendesign includes:
- wine bottle labels
- gourmet food packaging
- product boxes
- windowed pouch packaging
- retail display boxes
- gift packaging
Each element works together as part of a cohesive brand system, ensuring Cocoa Rouge and Mont Rouge Estate products are instantly recognisable.
The packaging balances premium elegance with vibrant illustration, creating a brand that feels both luxurious and approachable.
The Result
The final brand identity and packaging system successfully created a recognisable and scalable brand platform for Cocoa Rouge and Mont Rouge Estate.
The design delivers:
- strong retail shelf presence
- premium wine label presentation
- flexible packaging for future products
- distinctive brand storytelling
- memorable visual identity
- The project demonstrates how thoughtful design can transform wine and gourmet products into a powerful brand experience.
Design Services Provided by Grendesign
For this project Grendesign delivered a complete creative package including:
- Logo Design
- Brand Identity Design
- Label Design
- Packaging Design
- Pattern Illustration
- Gourmet Product Packaging
- Retail Packaging Design
- Product Branding
- Statoinery Design
- Business Cards
- Expo and Signage Design
- Banner Design
Grendesign works with wineries, food producers and businesses across Melbourne, Mornington Peninsula, Victoria, Sydney, Brisbane and throughout Australia to create branding and packaging that stands out.
Frequently Asked Questions
Who designs wine labels in Melbourne or the Mornington Peninsula?
Grendesign is a leading branding and packaging design studio in Melbourne and the Mornington Peninsula, specialising in wine label design, winery branding and premium product packaging for wineries and gourmet producers.
What makes a good wine label design?
A strong wine label should combine:
- clear typography
- distinctive branding
- varietal differentiation
- shelf visibility
- premium presentation
At Grendesign we design wine labels that not only look beautiful but also help wineries stand out in competitive retail environments.
Can Grendesign design packaging for food and gourmet products?
Yes. Grendesign specialises in food packaging design, gourmet product branding and retail packaging systems for food producers, wineries, chocolate brands and specialty food businesses.
Do you create illustrated packaging patterns?
Yes. Our studio regularly develops custom illustrated patterns and brand graphics that can be used across packaging, labels, marketing materials and digital platforms.
Illustrated patterns help create a recognisable and unique brand identity.
Can you design both wine branding and product packaging together?
Absolutely. Many wineries also produce gourmet food products, gift packs or specialty ranges.
Grendesign can design:
- wine labels
- bottle packaging
- gourmet food packaging
- retail display packaging
- gift boxes
- brand identity systems
This ensures the entire product range maintains a consistent and professional brand image.
Where does Grendesign provide branding and packaging design services?
Grendesign works with clients across:
- Melbourne
- Mornington Peninsula
- Victoria
- Sydney
- Brisbane
- Adelaide
- Perth
- Australia-wide
We also work with businesses internationally.
Need Label or Packaging Design?
If you’re launching a winery, gourmet product or retail brand, Grendesign can help you create a complete brand and packaging system that attracts customers and builds recognition.
Our services include:
- logo design
- brand identity design
- label design
- packaging design
- product branding
- signage design
- graphic design
- website design
- print design
- marketing services
- paid advertising
