Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
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Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
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T: +61 2 9188 0130
Client: Cocoa Rouge & Mont Rouge Estate
Industry: Wine & Gourmet Products
Services: Logo Design, Brand Identity, Packaging Design, Wine Label Design, Pattern Illustration, Product Packaging
Location: Mornington Peninsula, Victoria, Australia
Grendesign partnered with Cocoa Rouge and Mont Rouge Estate to create a distinctive brand identity and packaging system that celebrates flavour, craft and premium presentation. The project involved designing a refined logo, brand identity, illustrated patterns and a complete packaging system used across wine bottles, gourmet products and retail packaging.
The goal was to create a brand that feels premium, vibrant and recognisable on shelves, while still reflecting the agricultural and vineyard heritage of the Mornington Peninsula wine region.
The first step in the project was creating a flexible brand identity that could work across both wine and gourmet product ranges.
Grendesign developed a logo that feels:
The flowing typography of the Cocoa Rouge logo creates a refined and memorable brand mark, suitable for:
The logo was designed to work consistently across both Mont Rouge Estate wines and Cocoa Rouge product ranges, allowing the brand to scale easily as new products are introduced.
Grendesign designed a collection of wine labels for Mont Rouge Estate, carefully balancing sophistication with clear varietal distinction.
Each label features:
The colour system allows customers to quickly identify different wines, including:
The result is a cohesive wine range that stands out on retail shelves while maintaining a premium winery aesthetic.
Wine label design plays a crucial role in purchasing decisions, and the Mont Rouge labels were designed to communicate quality, heritage and craftsmanship at first glance.
Beyond wine, the brand expands into gourmet products and confectionery, requiring a more vibrant and playful packaging style.
Grendesign created a series of illustrated packaging designs featuring fruit-inspired patterns that represent flavour profiles such as:
Each package uses bold colours and layered illustrations that instantly communicate flavour while maintaining strong shelf appeal.
The packaging system was designed for:
This approach ensures the products are visually engaging and easily identifiable across multiple retail environments.
A unique part of the project involved creating custom illustrated patterns inspired by natural ingredients and vineyard elements.
The illustrations include:
These patterns were developed as brand assets, allowing them to be used across:
This system ensures the brand maintains a consistent visual identity while allowing flexibility for future products.
The packaging system designed by Grendesign includes:
Each element works together as part of a cohesive brand system, ensuring Cocoa Rouge and Mont Rouge Estate products are instantly recognisable.
The packaging balances premium elegance with vibrant illustration, creating a brand that feels both luxurious and approachable.
The final brand identity and packaging system successfully created a recognisable and scalable brand platform for Cocoa Rouge and Mont Rouge Estate.
The design delivers:
For this project Grendesign delivered a complete creative package including:
Grendesign works with wineries, food producers and businesses across Melbourne, Mornington Peninsula, Victoria, Sydney, Brisbane and throughout Australia to create branding and packaging that stands out.
Grendesign is a leading branding and packaging design studio in Melbourne and the Mornington Peninsula, specialising in wine label design, winery branding and premium product packaging for wineries and gourmet producers.
A strong wine label should combine:
At Grendesign we design wine labels that not only look beautiful but also help wineries stand out in competitive retail environments.
Yes. Grendesign specialises in food packaging design, gourmet product branding and retail packaging systems for food producers, wineries, chocolate brands and specialty food businesses.
Yes. Our studio regularly develops custom illustrated patterns and brand graphics that can be used across packaging, labels, marketing materials and digital platforms.
Illustrated patterns help create a recognisable and unique brand identity.
Absolutely. Many wineries also produce gourmet food products, gift packs or specialty ranges.
Grendesign can design:
This ensures the entire product range maintains a consistent and professional brand image.
Grendesign works with clients across:
We also work with businesses internationally.
If you’re launching a winery, gourmet product or retail brand, Grendesign can help you create a complete brand and packaging system that attracts customers and builds recognition.
Our services include:
11 March 2026
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
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