Logo, branding and print design
When Red Fox Runs decided to launch The Den, a boutique coffee emporium inside their flagship homewares and vintage store in Hawthorn, Melbourne, they needed a logo that would complement their established brand while still standing confidently on its own.
Grendesign was engaged to create a clean, versatile and memorable logo that could work across signage, packaging, coffee cups and marketing materials. The result was a distinctive logo and supporting print assets that helped bring the café concept to life inside the retail space.
Our team created a simple but striking brand identity that reflects the industrial aesthetic of the store while maintaining visual harmony with the Red Fox Runs brand.
The Design Brief
Red Fox Runs wanted a logo for The Den coffee emporium that would:
- Complement the existing Red Fox Runs brand
- Feel modern, simple and slightly industrial
- Work well on coffee cups, stickers and in-store signage
- Maintain strong readability on textured backgrounds such as brick or polished concrete
- Support both horizontal and vertical brand applications
Because the café sits inside a retail environment, the logo also needed to stand out in a busy visual space while still feeling consistent with the main brand.
Logo Design Strategy
To achieve this, Grendesign developed a clean rounded sans-serif logo with just enough character to feel distinctive without competing with the parent brand.
Key design considerations included:
- Balanced Brand Hierarchy – The logo needed to support the Red Fox Runs master brand, not overpower it. The typography was carefully selected to maintain brand harmony.
- Two-Directional Typography – We created a two-directional logo design that works in both horizontal and vertical formats. This gives the brand greater flexibility for:
- stickers
- signage
- packaging
- social media graphics
- marketing collateral
Designed for Real-World Surfaces
The typography weight was intentionally kept strong to ensure visibility on textured brick walls, signage, and industrial surfaces.
This ensures the logo performs well in the real retail environment, not just on screen.
Coffee Cup & Sticker Design
A strong café brand must translate beautifully onto everyday customer touchpoints.
For The Den we designed branded assets including:
- takeaway coffee cup branding
- product stickers
- supporting brand graphics
- The logo sits confidently against a polished concrete aesthetic, reinforcing the industrial style of the store and café environment.
These branded elements help transform every takeaway coffee into a mini marketing moment for the business.
Business Card & Coffee Loyalty Card Design
Grendesign also designed a combined business card and coffee loyalty card, allowing customers to collect stamps while keeping the brand memorable.
The design features:
- minimalist typography
- polished concrete background texture
- a distinctive fox stamp icon for loyalty rewards
This small detail creates a playful brand interaction for customers while encouraging repeat visits.
The Result
The final design delivered a flexible café brand identity that works across physical and digital touchpoints.
Key outcomes:
- A clean logo aligned with the Red Fox Runs brand
- Flexible typography that works in multiple layouts
- Strong visual impact on cups, stickers and signage
- A memorable loyalty card that enhances the customer experience
Together these elements create a cohesive café brand presence inside the Hawthorn store.
Why Businesses Choose Grendesign for Logo & Branding
Grendesign is a Mornington Peninsula based design and branding agency that works with businesses across:
- Melbourne, Victoria
- Sydney, NSW
- Brisbane, QLD
- Australia-wide
We help businesses create brand identities that stand out across print, digital and physical spaces. Our services include:
- Logo Design
- Branding & Brand Identity
- Business Card & Stationery Design
- Signage Design
- Packaging Design
- Brochure & Print Design
- Website Design & Development
- Marketing, Paid Advertising & SEO
Looking for a Branding & Logo Designer in Melbourne or Australia?
Whether you’re launching a café, retail store or service business, the right brand identity helps you stand out and attract customers.
Grendesign works with businesses across Melbourne, Mornington Peninsula, Sydney and throughout Australia to create memorable brands and marketing assets.
Frequently Asked Questions
How much does logo design cost in Australia?
Logo design costs in Australia typically range from $1,500 to $5,000+, depending on the agency, number of concepts and brand strategy involved. Professional logo design ensures your brand works across print, signage, packaging and digital media.
Why is a professional logo important for cafés and retail businesses?
A professionally designed logo helps cafés and retail stores:
- build brand recognition
- stand out from competitors
- create memorable packaging and signage
- improve marketing consistency
It becomes the visual foundation of the business.
What should a café logo include?
A great café logo should be:
- simple and recognisable
- readable at small sizes (cups, stickers, menus)
- scalable for signage and packaging
- consistent with the interior design and brand personality.
Can Grendesign design more than just logos?
Yes. Grendesign provides end-to-end branding and design services, including:
- branding and brand identity
- packaging design
- signage design
- brochure and print design
- website design
- marketing, paid adveritising and SEO
This ensures your brand looks consistent across every customer touchpoint.
Do you work with businesses outside Melbourne?
Yes. While Grendesign is based on the Mornington Peninsula in Victoria, we work with businesses across Melbourne, Sydney, Brisbane and throughout Australia.
Many projects are delivered remotely with regular online collaboration.
