Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
Our Offices
Victoria: Mornington, 3191
New South Wales: Surry Hills, 2010
T: +61 3 5975 6548
T: +61 2 9188 0130
When Red Fox Runs decided to launch The Den, a boutique coffee emporium inside their flagship homewares and vintage store in Hawthorn, Melbourne, they needed a logo that would complement their established brand while still standing confidently on its own.
Grendesign was engaged to create a clean, versatile and memorable logo that could work across signage, packaging, coffee cups and marketing materials. The result was a distinctive logo and supporting print assets that helped bring the café concept to life inside the retail space.
Our team created a simple but striking brand identity that reflects the industrial aesthetic of the store while maintaining visual harmony with the Red Fox Runs brand.
Red Fox Runs wanted a logo for The Den coffee emporium that would:
Because the café sits inside a retail environment, the logo also needed to stand out in a busy visual space while still feeling consistent with the main brand.
To achieve this, Grendesign developed a clean rounded sans-serif logo with just enough character to feel distinctive without competing with the parent brand.
Key design considerations included:
The typography weight was intentionally kept strong to ensure visibility on textured brick walls, signage, and industrial surfaces.
This ensures the logo performs well in the real retail environment, not just on screen.
A strong café brand must translate beautifully onto everyday customer touchpoints.
For The Den we designed branded assets including:
These branded elements help transform every takeaway coffee into a mini marketing moment for the business.
Grendesign also designed a combined business card and coffee loyalty card, allowing customers to collect stamps while keeping the brand memorable.
The design features:
This small detail creates a playful brand interaction for customers while encouraging repeat visits.
The final design delivered a flexible café brand identity that works across physical and digital touchpoints.
Key outcomes:
Together these elements create a cohesive café brand presence inside the Hawthorn store.
Grendesign is a Mornington Peninsula based design and branding agency that works with businesses across:
We help businesses create brand identities that stand out across print, digital and physical spaces. Our services include:
Whether you’re launching a café, retail store or service business, the right brand identity helps you stand out and attract customers.
Grendesign works with businesses across Melbourne, Mornington Peninsula, Sydney and throughout Australia to create memorable brands and marketing assets.
Logo design costs in Australia typically range from $1,500 to $5,000+, depending on the agency, number of concepts and brand strategy involved. Professional logo design ensures your brand works across print, signage, packaging and digital media.
A professionally designed logo helps cafés and retail stores:
It becomes the visual foundation of the business.
A great café logo should be:
Yes. Grendesign provides end-to-end branding and design services, including:
This ensures your brand looks consistent across every customer touchpoint.
Yes. While Grendesign is based on the Mornington Peninsula in Victoria, we work with businesses across Melbourne, Sydney, Brisbane and throughout Australia.
Many projects are delivered remotely with regular online collaboration.
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
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