Grendesign was engaged to create the visual identity and product illustration for the Confident Kids Affirmations card set, along with the supporting booklet and packaging materials.
The project required developing a friendly and reassuring illustration style that children could easily relate to, while keeping the product clear and informative for parents and educators. Each component needed to work together as a cohesive learning tool and a retail-ready product.
The final deliverables included illustrated affirmation cards, a guidance booklet, swing tag and fabric packaging bag, all designed as a unified product experience suitable for classroom, therapy and home environments.
The final product included:
- Illustrated affirmation cards
- Educational guidance booklet
- Branded swing tag
- Printed packaging bag
The challenge was to make the product feel educational, therapeutic and playful at the same time, while ensuring strong shelf appeal for both retail and online sales.
Design Objectives
Emotional connection
Children needed to feel safe and supported when interacting with the product.
Parent confidence
Parents and therapists needed to immediately understand the purpose and educational value.
Retail ready presentation
The product needed to stand out in gift stores, therapy clinics and online marketplaces.
Consistency across formats
Cards, booklet and packaging had to feel like one cohesive system.
Our Design Approach
1. Child-Friendly Illustration Style
We created a soft, expressive illustration style using hand-drawn characters and symbolic imagery.
Each affirmation uses visual storytelling so younger children can understand the message even before reading the words.
The illustrations were designed to:
- Reduce anxiety
- Encourage positive association
- Avoid overstimulation
- Work across different developmental ages
2. Affirmation Card System
Each card focuses on a specific emotional or behavioural learning theme including:
- Confidence
- Resilience
- Problem solving
- Emotional regulation
- Courage
- Positive habits and more
Large handwritten typography was used to mimic a teacher or parent speaking directly to the child.
This improves comprehension and creates a personal tone rather than a clinical one.
The square card format also makes the product suitable for:
- Bedtime routines
- Classroom activities
- Therapy sessions
- Daily habit building
3. Educational Booklet Design
The booklet explains how parents, carers and educators can use the cards effectively.
We structured it to function as a practical guide rather than marketing material:
- What each affirmation teaches
- How to introduce affirmations to children
- Conversation prompts
- Behaviour reinforcement methods
This turns the product from a simple toy into a structured developmental tool.
4. Retail Packaging & Swing Tag
We designed a minimal but warm packaging system to maintain a premium feel while keeping the product approachable.
Swing tag
- Explains product purpose quickly in retail settings
- Communicates age suitability
- Builds trust with parents and educators
Design Outcomes
The final product achieved three key goals:
1. Child engagement
Children interact with the cards voluntarily because the design feels playful rather than instructional.
2. Parent and therapist approval
The structured booklet gives credibility and educational value.
3. Strong retail presence
The product works both as a learning tool and a gift item, improving shelf appeal and online conversion.
Why This Matters
The design was created to support consistent, everyday use by children, parents and educators. By combining child-friendly visuals with clear educational structure, the product encourages meaningful conversations, routine reinforcement and positive habit building.
The result is an affirmation system that fits naturally into daily life and supports ongoing emotional development.
Services Provided by Grendesign
Product concept visual direction
- Illustration style development
- Affirmation card design
- Educational booklet layout
- Packaging design
- Swing tag design
- Print production ready artwork
Frequently Asked Questions
What types of product design does Grendesign offer?
We design complete physical product systems including illustration, packaging, swing tags, booklets, labels, print collateral and supporting marketing materials.
Do you design products ready for manufacturing and printing?
Yes. All artwork is prepared print-ready with correct bleeds, colour profiles, dielines and file formats suitable for commercial printers and manufacturers.
Can you design both the product and the packaging together?
Yes. Designing the product and packaging as one system ensures visual consistency, clearer messaging and a stronger retail presentation.
Do you provide custom illustrations for products?
We create original illustrations tailored to the product purpose, audience and brand personality. This is commonly used for educational products, retail goods and branded merchandise.
What is included in a packaging design project?
Typical packaging projects may include box layouts, bags, labels, swing tags, inserts, instruction sheets and retail display elements.
Do you work with printers and suppliers?
We can coordinate with your chosen printer or manufacturer and supply correctly prepared files to meet their technical requirements.
Can you design instruction booklets or product guides?
Yes. We design booklets and information guides that clearly explain how a product works while maintaining brand consistency.
Do you only design products for local businesses?
Grendesign works with clients across Melbourne and Australia, and can prepare artwork suitable for both local and overseas manufacturing.
What industries do you design products for?
We design for retail, education, wellness, professional services, events, startups and small product brands launching new items.
Can you help new businesses launching their first product?
Yes. We often help startups move from idea to production by designing the product visuals, packaging and supporting materials needed for launch.
Do you provide brand consistency across all materials?
All components are designed as a unified visual system so packaging, product and marketing materials feel connected and professional.
What files will I receive at the end of the project?
You receive organised production files, print-ready artwork and working files where appropriate, ready for future reprints or updates.
