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Full Service Digital Agency – Creative Design, Web Design, Marketing, AI & Automation Australia
Our Offices Victoria: Mornington, 3191 New South Wales: Surry Hills, 2010 T: +61 3 5975 6548 T: +61 2 9188 0130
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Custom Illustrations

Logo Design & Branding Services for Businesses Across Australia

Custom Illustrations That Create a Lasting Brand Impression

From icons and infographics to patterns and hand drawn artwork, we design visual assets that strengthen your brand identity and make your marketing more engaging and memorable. 

Illustrations

From subtle accents to bold hero pieces, all artwork is tailored to your brand. Includes hand drawn, vector, character, scene & editorial styles.

Icon-Illustration Hybrid Systems

Distinctive visual systems that go beyond standard icons and scale across platforms. Ideal for SaaS, corporate sites, service businesses and content-heavy platforms.

Icons

Custom icon suites that improve usability and reflect your brand. For websites, apps, services, workflows and presentations.

Brand Mascots and Characters

Custom mascots and characters that bring your brand to life. Used across websites, social media, advertising and packaging.

Infographics

Clear, engaging visuals that simplify complex information. Perfect for reports, blogs, campaigns, sales decks and training.

Explainer Illustrations

Step-by-step visuals that make products and services easy to understand. Great for how-it-works pages, onboarding and guides.

Patterns

Branded patterns that reinforce identity and consistency. Used across websites, packaging, social and print.

Storyboard and Campaign Illustrations

Illustration sets for marketing, advertising and storytelling across digital and print.

Custom Illustrations

Our graphic design portfolio showcases a diverse range of styles, each thoughtfully created to reflect our clients’ unique brand personality and vision. We design with your brief and requirements at the core of every project, working closely with you to bring your brand story to life.

Ready to Design  a
Visual Style That Grows
With Your Brand?

Let’s design illustrations, icons and infographics that reflect your values,
connect with your audience and bring your brand personality to life. 

Our Full Service Design and Marketing Approach

As a full service marketing agency, we do more than just design visuals. We integrate your illustrations, icons and infographics into a broader strategy that supports your brand, website, SEO, content marketing and advertising goals. Our services include:

  • Brand strategy and visual identity
  • Website design and development
  • SEO, GEO and AEO optimisation
  • Content marketing and copywriting
  • Social media marketing
  • Paid advertising and lead generation
  • Packaging and print design
  • Marketing automation and analytics

This ensures your visual assets are not only beautiful, but also commercially effective.

Additional Illustration Design Services

Line Art and Minimalist Illustrations

Minimalist and line-based illustrations work well for modern brands that want a clean, elegant and editorial look.

Common uses:

  • Website hero sections
  • Blog and article graphics
  • Brand collateral
  • Packaging and labels
  • Editorial and publishing layouts

They provide a subtle but sophisticated design layer without overpowering your content.

UI and UX Illustration Elements

We design illustration components specifically for digital products to improve usability and user experience.

Used for:

  • Empty states and error screens
  • Onboarding flows
  • Feature highlights
  • Success and confirmation screens
  • In-app notifications

These elements improve clarity, brand personality and user satisfaction.

Animated Illustrations and Motion Graphics

Animated illustrations bring your brand to life across digital channels. We design static illustration systems that can also be extended into motion.

Perfect for:

  • Website micro-interactions
  • Social media animations
  • App onboarding screens
  • Explainer videos
  • Digital advertising

Motion-ready illustrations increase engagement, time on page and conversion rates.

Branded Stickers and Social Graphics

We design custom illustrated stickers and visual packs for digital marketing and social engagement.

Used for:

  • Instagram and WhatsApp stickers
  • Social story overlays
  • Community marketing
  • Influencer campaigns
  • Event promotions

These help increase brand visibility, engagement and shareability.

Testimonials

Working with Grendesign has been such an amazing experience for us. From the get go, they were understanding and detailed. The work they delivered was truly incredible. It was above and beyond what we were expecting!

Watkins Therapy Group

The team at Grendesign are an absolute delight to work with. They have recently completed our rebrand and new website build, for our festival 'VineHop' and we could not be happier with the end result, they have completely nailed the brief! The branding is fun and vibrant and the website not only looks great, but is easy to navigate and offers a great user experience! Thanks Gren, we look forward to the next project with you!

Mac Events Co

Grendesign Rock!!! Referred to me by a friend who had used them when launching their business, Grendesign lived up to all expectations and more. From my initial contact with Diana to my designer Fi, everyone was available at all times and nothing was a problem, no matter how many questions & changes I had. Grendesign hit the brief straight off and I would highly recommend them to anyone looking for quality work by a boutique design company that still believe in personal service. Thanks Grendesign, you made this an enjoyable process.

Luke Lawlor

Emergency Services Property Advisors

Frequently Asked Questions About Our Design Services –  Custom Illustrations, Icons, Infographics and Patterns

What are custom illustrations?

Custom illustrations are original artworks created specifically for your brand, rather than using generic stock graphics. They are designed around your business identity, audience and messaging, which means every visual feels unique, relevant and on brand. Custom illustrations can be used across websites, apps, social media, packaging, marketing campaigns and internal documents. They help tell your story visually, build stronger emotional connections with your audience and make your brand more memorable.

Why should I use custom icons instead of stock icons?

Custom icons give your brand a polished, professional and consistent look that stock icons simply cannot match. They are designed to align with your colours, typography and overall visual style, which improves usability and clarity for your users. Custom icon sets also scale better as your business grows, since you can add new icons that match the same system and style. This is especially useful for websites, apps, dashboards, presentations and software products.

What is an infographic and why is it useful?

An infographic is a visual way of presenting information, data or processes in a clear and engaging format. It is ideal for explaining complex ideas, showcasing statistics, outlining workflows or summarising reports. Infographics improve content engagement, increase time spent on your website and are highly shareable on social media. They are commonly used for content marketing, SEO, sales decks, investor presentations, training materials and educational content.

Do you design illustrations for websites and apps?

Yes. We design custom illustrations for websites, mobile apps, SaaS platforms and software products. All visuals are optimised for performance, accessibility and responsive design, so they look great on desktop, tablet and mobile. We also ensure they load quickly, work well with your UI and enhance user experience rather than slowing your site down.

Can you design visuals for packaging and product design?

Absolutely. We create custom illustrations, icons and patterns for product packaging, labels, boxes and promotional materials. Whether you are launching a new product or refreshing your packaging, we design visuals that stand out on shelves, reflect your brand personality and communicate key product benefits clearly. This includes both print-ready files and digital versions for eCommerce and marketing.

What file formats will I receive?

You will receive a full set of high resolution files suitable for both digital and print use. This typically includes SVG, AI, EPS, PNG and PDF formats. Vector files allow your designs to be scaled to any size without losing quality, while PNG and PDF files are ideal for websites, presentations, documents and social media.

Can you match my existing brand style?

Yes. We carefully align all visual assets with your existing brand guidelines, including colours, typography, tone of voice and overall design style. If you already have a brand kit, we use that as a foundation. If not, we can help define a visual direction that fits your business and ensures consistency across all your marketing and digital channels.

How long does a custom illustration project take?

Most projects take between 1 to 4 weeks depending on the complexity, number of assets and feedback cycles. Smaller icon sets or single illustrations can be completed faster, while larger systems or detailed infographics may take longer. We always provide a clear timeline upfront so you know exactly what to expect.

Do you offer revisions?

Yes. All projects include revision rounds to ensure the final designs meet your expectations and business goals. We work collaboratively with you, gathering feedback and refining the visuals until everything looks and feels right. Our process is designed to be flexible, transparent and stress free.

Can you create a full icon system for my business?

Yes. We can design a complete icon library for websites, software products, mobile apps, presentations and marketing materials. A consistent icon system improves usability, brand recognition and scalability as your business grows. We also provide guidelines so your team can use the icons correctly across different platforms.

Are your infographics SEO friendly?

Yes. We structure infographics with SEO friendly copy, descriptive headings, alt text and web optimisation best practices. This helps improve your search visibility and accessibility while making your content easier to understand for both users and search engines. We can also integrate keywords and location based phrases where relevant.

Can you design social media infographics?

Yes. We create platform specific infographic designs for Instagram, LinkedIn, Facebook, TikTok and Pinterest. Each design is sized and formatted to suit the platform, ensuring maximum engagement and shareability. These are perfect for content marketing, educational posts, data storytelling and brand awareness campaigns.

Do you work with startups and SMEs?

Yes. We work with startups, small businesses, growing brands and enterprise clients across Australia. Whether you are launching a new brand, scaling a product or refreshing your marketing visuals, we tailor our approach to your budget, goals and growth stage.

Can you integrate visuals into my website and marketing campaigns?

Yes. As a full service agency, we handle everything from design to development, content and campaign rollout. We can integrate your illustrations, icons and infographics directly into your website, landing pages, email campaigns, social media and paid ads, so everything works together seamlessly.

How do I get started?

Getting started is easy. Book a free discovery call and we will review your goals, brand and requirements. From there, we provide a clear scope, timeline and fixed price quote with no surprises. Once approved, we move straight into design and keep you updated every step of the way.

Full Service Creative, Marketing, AI and Digital Agency

Providing you with strategy-led design, websites that convert, automation that saves time & money and marketing that drives leads and revenue. Clear, honest, measurable.

(03) 5975 6548

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