Client Overview
TDi (The Difference Incubator) is an Australian organisation that works with social entrepreneurs, not-for-profits, government and corporate partners to build business models that create positive economic and social change. TDi delivers programs, consulting, coaching, accelerator programs, and capability development for organisations and individuals aiming to shape a more inclusive and regenerative economy. (tdi.org.au)
Project Summary
Project: TDi Website Functionality and Layout Development
Agency: Grendesign, a digital agency specialising in website design, SEO, and integrated marketing services.
Deliverables: Responsive website with intuitive layout, content management capabilities, service pages, integrated social feed, program listings, and clear user pathways for enquiries.
The Challenge
TDi needed a website that would:
- Clearly present programs, services, and resources in an organised and navigable way
- Enable users to quickly find information about services, programs, and case studies
- Provide a seamless experience across desktop, tablet, and mobile devices
- Allow TDi staff to manage content, events, and program updates independently
The previous site made it difficult for users to find key information and did not offer flexible content management tools.
Strategy and Planning
Grendesign approached the project with a functional and layout-first strategy:
- Analysed user flows to ensure the website supported clear pathways to key information
- Developed a sitemap to structure services, programs, and resources in logical categories
- Identified content priorities to ensure the most important pages and features were easy to access
This approach ensured a user-friendly, functional site aligned with TDi’s operational needs.
Website Design and Development Focus
Intuitive Navigation
The site uses clear menus and structured page hierarchies to help users locate services, programs, and case studies efficiently. Dropdown menus and internal links guide users to relevant pages without confusion.
Content Layout and Structure
Each page follows a consistent layout to make reading and scanning easy. Service pages, program details, and case studies are organised to highlight key information and calls to action.
Responsive and Scalable Platform
The website is fully responsive, ensuring smooth interaction on desktop, tablet, and mobile devices. A flexible content management system allows TDi staff to update program information, add resources, and manage events without technical support.
Interactive and Dynamic Features
- Program listings are presented in structured grids with filtering options for quick access
- Integrated social feeds keep content dynamic and up-to-date for repeat visitors
- Contact and enquiry forms are strategically placed to convert visitors into leads
Website Design Solution Delivered
- User-Centric Layouts: Clear pathways to services, programs, and resources enhance the user experience.
- Self-Managed Content: TDi staff can independently update programs, resources, and news.
- Responsive Functionality: Website performs seamlessly across all devices and screen sizes.
- Conversion-Focused Features: Contact forms and call-to-action placements make it simple for visitors to engage.
Impact and Outcomes
- Users can quickly locate the information they need, improving engagement with TDi’s offerings.
- Staff can efficiently manage and update content without ongoing developer support.
- The website provides a flexible and future-proof platform to support TDi’s growing programs and services.
- Mobile and desktop users experience consistent navigation and content access.
FAQs About Grendesign’s Services Including SEO and Marketing
What types of websites does Grendesign build?
Grendesign builds responsive, functional websites that prioritise user experience. This includes business websites, service-focused sites, portfolio websites, and content-rich platforms.
Do you provide SEO services?
Yes. Grendesign offers SEO services including on-page optimisation, keyword strategy, technical SEO, and local SEO to improve search visibility and drive qualified traffic.
Can Grendesign handle ongoing website updates and management?
Yes. Websites are developed with easy-to-use content management systems so clients can update text, add programs, and manage resources independently.
What marketing services does Grendesign provide?
Grendesign offers social media management, email marketing, content strategy, paid advertising, search engine marketing, and analytics to support multi-channel campaigns.
How does Grendesign improve user engagement on websites?
Through structured layouts, intuitive navigation, responsive design, and strategically placed calls-to-action, Grendesign ensures visitors can easily find information and engage with the organisation.
Can Grendesign integrate dynamic features into a website?
Yes. This includes program or product listings, filtering and search functions, event calendars, integrated social feeds, and enquiry forms.
How do I start working with Grendesign?
You can contact Grendesign through their website to schedule a consultation. They will assess your needs and propose a strategy for website design, SEO, and marketing support.
