This project highlights how Grendesign transformed a service-based business into a clear, mobile-friendly, and conversion-ready digital presence.
Clean Pool (Australis Total Pool Care) provides specialised services including pool maintenance, leak detection, equipment repairs, and underwater servicing across Melbourne .
While the business had deep expertise and a wide service offering, the website needed to better reflect this and more importantly, make it easy for customers to understand, navigate, and take action.
The goal wasn’t just to redesign the site, it was to:
We reworked the site from the ground up to improve clarity and usability:
This ensures users can quickly find what they’re looking for, without friction.
A key focus of this project was responsive design, ensuring the website works seamlessly across all devices.
This is especially important for service-based businesses, where users are often searching on mobile while needing immediate help.
We refined the user experience to make it easier to take action:
The result is a website that actively supports lead generation, not just information.
Clean Pool offers a wide range of services, from regular cleaning and water testing to leak detection and equipment repairs .
We helped:
We implemented a structure designed to support search visibility:
The design direction focused on clarity and usability:
Grendesign delivered a website that:
The site now acts as a practical tool for both customers and the business, making it easier to connect services with real-world needs.
This project reflects how Grendesign approaches service-based websites:
We improved structure, usability, mobile responsiveness, and conversion pathways, turning a basic website into a more effective business tool.
Most users search for services on their phones. A responsive website ensures:
Without it, you risk losing potential customers.
Yes, this is a core part of what we do. We turn technical or broad services into clear, user-friendly content that customers can quickly understand and act on.
Absolutely. Every site we build includes SEO-ready structure, so it’s set up to perform in search engines from launch.
Yes. All Grendesign websites are fully responsive and tested across desktop, tablet, and mobile to ensure a consistent experience.
Yes, we can refine structure, redesign key pages, or fully rebuild depending on what will deliver the best outcome.
Typical improvements include:
Grendesign helps businesses turn underperforming websites into clear, responsive, and conversion-focused digital assets.
19 January 2026
Athufa is a marketing wiz who doesn’t believe in working in silos or relying on a single channel to “do all the work.” Her focus is building marketing systems that actually move the needle and drive real revenue, not one-off campaigns or random social posts that go nowhere.
She’s a bit of a people-pleaser (working on it), which means she’ll usually go above and beyond to give clients more value than they expected. Don’t be surprised if she starts fixing your marketing funnel even if you didn’t ask, she can’t help herself.
She’s also a data nerd at heart, constantly analysing what’s working, what’s selling, and what’s worth doubling down on. The data is already out there, so why reinvent the wheel? Athufa uses proven insights to build sustainable marketing growth engines that actually work for your business.