website design process
At Grendesign, we approached the redesign of the Rocky Creek website with a focus on storytelling, usability, and brand authenticity. The goal was to create a digital experience that felt as welcoming and down-to-earth as a visit to the farm itself – while providing users with all the practical information they need to plan their trip.
We began with a collaborative discovery phase, working closely with the Rocky Creek team to understand their brand, seasonal patterns, and key audiences – families, locals, and tourists seeking a wholesome farm experience.
- Identified user priorities: opening hours, seasonal status, U‑Pick availability, café info.
- Highlighted brand values: local, family-run, eco-conscious, and community-driven.
- Defined success: better engagement, smoother navigation, and strong local SEO presence.
rustic farm-like design
custom icons
global 'closed' icons site wide
& more
Project Details
Client Rocky Creek
Description Rustic Farm feel with modern elements.
Key Messages A welcoming, down to earth farm experience for all ages.
Skills Website Design, Icon Design
View rockycreek.com.au
design direction
Our creative approach centred on a warm, rustic aesthetic that reflects the farm’s organic charm:
- Colour palette: Earthy neutrals and natural greens to evoke freshness and warmth.
Typography: A clean, modern typeface balanced with friendly character – ensuring legibility across devices.
Imagery: Full-width, high-resolution farm photography to immerse users in the Rocky Creek experience.
Illustrations: We introduced hand-drawn berry icons – strawberries, raspberries, blueberries, and blackberries – as bespoke graphic elements. These rustic sketches add personality, reinforce the farm-to-table feel, and serve as gentle visual anchors across the site.
Content Architecture & UX
We developed a user-first content structure that makes it easy to find critical information -especially on mobile:
- Streamlined top navigation and visual “card-style” menus for key sections (U‑Pick, Café, Events).
Seasonal messages are featured prominently and updated regularly.
A weather widget, farm updates, and location details build trust and help plan visits effectively.
Emphasis on accessibility: high contrast, responsive layout, and clear CTAs.
Development & Launch
The site was built for speed, flexibility, and mobile responsiveness. It is fully editable by the Rocky Creek team via a user-friendly CMS, ensuring they can update key messages like seasonal hours and events as needed.
- Responsive design across all screen sizes.
SEO optimised structure for local visibility.
Social and newsletter integrations for extended audience reach.
Great Outcomes
The finished website captures the warmth, simplicity, and charm of Rocky Creek – while delivering modern usability and performance. The inclusion of handcrafted illustrations and natural textures provides a memorable, brand-specific feel that stands out among competitors.
At Grendesign, we believe great design is more than just aesthetics – it’s about creating experiences that feel right. For Rocky Creek, that meant designing a digital doorway to the farm: one that evokes curiosity, welcomes families, and builds trust from the first click.
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