national business institute of australia logo design process

A private Business School and Registered Training Organisation based in Melbourne. They offer accredited qualifications that provide academic and skills training and certification leading rewarding careers.

A clean, simple design using shapes that lend themselves to a modular adaptive graphic element. The shapes in general are representative of building blocks and the stepping stones of building a career. When broken down the straight lines also represent document edges while the curve adds movement and a personality to the logo. This helps form an abstract face to reinforce the purpose of the brand which is helping people be the best versions of themselves so they are ready to enter the workforce.

The logo is versatile and adapts easily to multiple mockups and uses.