code red projects design process

Data is what gets code red excited, the storytelling, intelligence, management and anything in between.

They really liked the idea of getting into the nitty gritty of what they do which translates to code, the code used to extrapolate and formulate the data which allows them to paint the bigger picture. placing the code within 2 braces which are used throughout coding is a nice nod to the industry and also gave us the ability to create a pattern out of them to reinforce the brand.

The colours represent different areas of their business and can be used to highlight different teams or specialty fields within the business by colour coding them to match.