B2B lead generation agency
Start more of the conversations your business needs. Grendesign connects audience strategy, LinkedIn outreach, content and campaigns with a clear path from first interest to a sales conversation.
For professional services, consultants and established B2B organisations across Australia. Build an ongoing programme around the clients and work you want to win.
Start with the clients you want more of.
B2B lead generation identifies relevant business buyers, gives them a reason to engage and helps your team follow up. The starting point is a shared definition of a suitable opportunity: the organisation, need, scope and buying process that fit your business.
A focused market
Define your ideal client profile, priority sectors, organisation size, buying roles and relevant triggers. Agree which prospects your team can serve well and which enquiries belong elsewhere.
A credible reason to respond
Turn your expertise into a useful offer. A diagnostic conversation, practical guide or specialist assessment should answer a real buying question and lead naturally towards your service.
A sales team ready to continue
Agree who reviews replies, what makes a conversation relevant and how the next step is offered. Build the programme around the capacity available to respond and deliver.
A connected lead generation service.
We bring the message, campaign and follow-up into one plan. Your programme can combine the following work, with priorities agreed around your audience, existing assets and sales capacity.
Audience and offer strategy
Clarify the service you want to grow, the buyers involved and the questions holding up a decision. Develop messages that reflect the value, evidence and scope of the offer.
LinkedIn lead generation and outreach
Research relevant organisations and roles, prepare personalised connection and follow-up messages, and plan human-led outreach with clear approvals and reply ownership.
Content that supports a buying decision
Create useful resources, landing page copy, presentations and LinkedIn content that explain your expertise and give interested people a relevant next step.
Paid campaign support
Where the audience and investment fit, connect the programme with LinkedIn advertising or other suitable channels. Scope media spend, creative and campaign management separately.
CRM handover and nurture
Map enquiry fields, sales stages, follow-up responsibilities and relevant email nurture. Review your existing systems before agreeing any new integration.
Ongoing review and improvement
Use campaign activity and sales feedback to refine audiences, messages and offers. Review the quality of conversations alongside the response figures.
LinkedIn outreach that earns a conversation.
Effective outreach starts with relevance. We help you identify who to approach, why the conversation makes sense and what you can usefully say before asking for a meeting. Messages draw on approved information about your service and the recipient’s professional context.
The work can include audience research, connection messaging, personalised follow-up drafts and a reply-handling plan. Your proposal identifies who sends messages, who approves them and who responds. LinkedIn activity is human-led through permitted platform features; your team retains control of personal conversations.
Positive replies move to an agreed person for a timely response. Declines and requests to stop are recorded and respected. Email follow-up is scoped around the relevant communication permissions and available records.
Define a qualified lead before the campaign starts.
A form submission or reply records interest. A qualified opportunity needs a closer assessment of the organisation, its problem and the proposed work. Agree those criteria before reporting begins so the programme is measured against the work your business wants.
For example, a specialist consultancy might prioritise an organisation with an identified project, an appropriate decision-maker, a feasible budget and a realistic delivery window. Your criteria will reflect your own service and sales process.
Fit and need
Does the organisation match your market, and is there a problem your team is equipped to solve? Record the service, scope and reason for the enquiry.
Decision and timing
Who needs to be involved, what is driving the timing and what happens next? Keep the handover useful for the person continuing the conversation.
Commercial progress
Review discovery conversations, proposals and won work where your team can supply those records. Keep a content download distinct from a sales opportunity.
An ongoing programme with a clear monthly scope.
Retainer work gives research, content, outreach support and campaign improvements a consistent rhythm. We agree the monthly priorities, deliverables, approval dates, reporting and meetings before work begins.
The strongest fit is an established offer, useful expertise to share, capacity for new work and a person who can follow up with prospective clients. Your team contributes service knowledge and sales feedback; we turn that input into the agreed marketing activity and next improvements.
Investment depends on the audience research, channels, content production, campaign management and systems involved. Any setup project, media spend, software or external production is identified separately. We scope the programme around work that can be sustained and reviewed.
See how the marketing journey connects.
Our professional-services case study brings together search-led content, targeted campaigns, an interactive assessment, personalised results and automated email nurture. It shows the delivered scope behind a connected enquiry journey.
Your programme will use the parts appropriate to your own offer. A clear website, useful evidence, a relevant campaign and a considered follow-up process give your sales team a more complete conversation to continue.
View the professional-services enquiry journey
Tell us what a valuable client looks like.
Share your website, priority service, target organisations and the type of project or ongoing engagement you want to win. Include your intended timing, indicative marketing budget and who will handle sales conversations.
We will review the opportunity, identify the work needed around your current marketing and discuss a suitable programme. If your offer or sales handover needs attention first, that becomes part of the recommended starting scope.
Questions before we work together.
Does your B2B lead generation service include LinkedIn outreach?
Yes. LinkedIn outreach can form part of the agreed programme, including audience research, personalised message drafts, follow-up planning and reply handover. We confirm who approves and sends each communication, using human-led activity through permitted platform features.
How is lead generation different from LinkedIn advertising?
Lead generation covers the broader journey from reaching relevant buyers to handling interest and qualifying an opportunity. LinkedIn advertising is one paid channel within that journey. Our LinkedIn advertising service covers campaign planning and management when paid activity fits the audience and offer.
Can you work with our existing sales team and CRM?
Yes. We start by understanding your sales stages, record ownership and follow-up process. Your team remains responsible for the sales conversation. We agree the marketing handover and scope any CRM connection around the tools and access available.
Is this a monthly retainer or a one-off project?
The service is designed for ongoing research, content, campaign review and improvement. A defined strategy or setup project can establish the starting point. The proposal sets out the initial work, monthly deliverables, review arrangements and agreement terms.
How do you measure lead quality?
We agree fit criteria such as service need, organisation type, project scope, decision process and timing. Campaign responses are reported separately from human-qualified opportunities, proposals and won work, using the sales information your team can provide.
Can LinkedIn personal branding support lead generation?
Yes. A clear profile and useful content can help prospective clients understand the person behind an approach. LinkedIn personal branding has its own positioning and content scope and can be coordinated with the lead generation programme.
Do you work with B2B organisations across Australia?
Yes. Grendesign works with organisations across Australia, including Melbourne, Mornington Peninsula, Sydney, Brisbane, the Gold Coast, Canberra, Perth and Tasmania. Strategy, content reviews and reporting can be coordinated remotely.
Build a programme around the work you want to win.
Tell us who your best clients are, what you want to sell and where the current journey loses momentum. Let’s plan the research, outreach, content and follow-up needed to support better sales conversations.
