B2B marketing built around your revenue goals.
Reach the right buyers, follow up consistently and make it easier to choose you. We connect strategy, design and delivery around your sales process.
Bring your marketing channels, automation and conversion funnel into one plan, with clear responsibilities for your team and ours.
Three pillars for B2B revenue growth.
Our tried-and-tested approach brings the right channels, reliable follow-up and a clear buying journey together. Refined through work with SaaS clients across different industries, it is adapted to your buyers, sales process and team.
Your revenue goals set the direction. Performance data helps us decide where to focus and what to improve.
Multi-channel activation
Choose the right mix of search, content, LinkedIn and other social channels, email and paid campaigns. Give buyers and the people influencing the decision a clear, consistent message. Demand generation builds interest; lead generation gives ready buyers a clear next step.
Automated processes
Connect lead capture, your CRM, agreed lead scoring and relevant email nurture. Make the next action and sales handoff clear, so interested people receive appropriate follow-up.
Conversion funnel focus
Review the steps from landing pages and forms to sales conversations and, where relevant, trials and onboarding. Help people move from first interest to a decision, then support repeat business.
Make complex information easier to assess.
Your buyers may need to compare an offer, explain it to colleagues or revisit the details. Reports, capability statements and presentations give them useful material to work with.
The Covalent mockup shows a design direction. For existing commissioned brand and business collateral, explore the Honeycomb Health project.
Business clients
Selected B2B brands.
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What our clients say
The services behind the strategy.
We agree the work that addresses your priorities, from one defined project to coordinated ongoing support. The proposal confirms what is included, who is responsible and what sits outside the fee.
Strategy & positioning
Define your buyers, offer, revenue goals and priorities. Agree where marketing can support the sales process.
Brand, design & creative
Build a consistent message across campaigns, presentations, capability statements, reports and other sales materials.
Content & sales materials
Answer buyer questions through articles, case content and useful material your team can share before and after a meeting.
SEO, AEO & GEO
Improve relevant pages, content and technical foundations so search engines and AI tools can understand your offer.
Social & LinkedIn
Use LinkedIn company-page content to answer buyer questions, explain your expertise and support a campaign or webinar. Leadership content needs a separate scope, permission and approval process. Paid LinkedIn campaigns are scoped through advertising.
Paid search & social
Connect targeting, creative, landing pages and tracking. LinkedIn paid campaigns are available where suitable and separately scoped.
Websites & conversion
Improve the offer, evidence and enquiry path on existing pages. New pages and major website changes are scoped separately.
Email & marketing automation
Plan campaigns, agreed nurture and follow-up around the buyer journey. CRM integration and larger automation builds need their own scope.
Events, coordination & measurement
Connect promotion, registrations and follow-up. Review delivery, lead quality, campaign data and sales feedback with your team.
Keep the conversation moving.
A useful email gives the reader a reason to continue. Share relevant expertise, respond to what someone has asked for and make the next step clear.
Campaigns and agreed nurture can support the period between first interest and a sales conversation. We scope the content, active flows and platform work before delivery; new integrations and larger builds are quoted separately.
One plan.
Clear responsibilities.
Use Grendesign as an outsourced marketing partner or add specialist support alongside your existing team. We coordinate the agreed work; your team provides business knowledge, approvals and sales follow-up.
For professional services, SaaS and tech, construction, manufacturing and other established businesses, the plan follows your buyers and sales process.
Agree the scope before we start.
Your proposal sets out priorities, deliverables, responsibilities and fees. An agreed retainer allowance covers planning, delivery, revisions, meetings, reporting and account management.
Advertising spend, software and third-party production are separate. Onboarding, major website changes and extensive automation builds are quoted separately.
From the first conversation to ongoing delivery.
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Understand the work
Review your buyers, goals, current marketing and where the sales journey stalls.
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Agree the plan
Confirm priorities, responsibilities, measures and a scope your team can review.
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Deliver and review
Coordinate the work, review campaign and sales feedback, then agree the next priorities.
Work with your existing tools.
We agree platform and integration work around your existing setup. Software costs and larger builds are separate from the retainer.
LinkedIn
HubSpot
Mailchimp
Klaviyo
ZapierQuestions before you start.
What does the B2B marketing offer include?
Strategy, brand and design, content, search, social, advertising, websites, email, automation and campaign support. We agree the right mix for your buyers and sales process. Your selected package and proposal define the included services and channels.
What does a retainer cover?
An agreed monthly team-hour allowance for connected priorities. Planning, delivery, revisions, meetings, reporting and account management use that allowance. The existing pricing page and your proposal confirm scope and terms.
Which costs sit outside the retainer?
Advertising spend, software and third-party production are separate. Onboarding is quoted separately. Major website changes and extensive automation builds are also scoped and quoted separately.
How can LinkedIn support our B2B marketing?
Company-page content can explain your expertise, answer buyer questions and support campaigns. Channels depend on your selected social package. Leadership or director-profile writing is a separately scoped add-on; paid LinkedIn campaigns need a separate advertising scope.
Can you connect our CRM and email follow-up?
We can plan lead capture, handoff and email nurture around your existing systems. Lead scoring, integrations and new flows depend on your tools and the agreed work. Repairs, migrations and larger automation builds are quoted separately where needed.
Can you work with our internal marketing and sales team?
Yes. We agree who plans, creates, approves and follows up. Your team brings business knowledge and sales feedback; we add the agreed skills and delivery capacity.
How do you measure progress?
We agree relevant measures such as enquiry sources, lead quality, cost per enquiry and sales feedback. Opportunity-stage reporting depends on your CRM and tracking. Analytics events alone are not qualified leads or sales.
How long does it take, and where do you work?
Timing depends on your starting point, channels and sales cycle. We agree practical early milestones without guaranteeing rankings, lead numbers or revenue. Grendesign supports businesses in Melbourne, Sydney and across Australia.
Where does your B2B marketing need to improve?
Share your audience, revenue goals, current marketing and the point where buyers stop progressing. We’ll clarify the work and recommend a scope before a proposal.
Use the brief to prepare for a conversation with our team.
A useful starting brief.
Prepare these details for the scope conversation:
- Your audience, offer and business goals
- The current website, channels and sales process
- Where enquiries stall or need better follow-up
- Available internal support and approval responsibilities
- Your priorities, timing and indicative budget
Use the existing packages to compare support. The agreed proposal defines the work and costs.
Ready to discuss your brief? Contact our team.
