Packaging Design | Label Design | Sydney, Melbourne – Australia
We create packaging that is not only visually appealing but also practical, compliant and production-ready. From product boxes and bottle labels to wraps, stickers and promotional merchandise, our designs are built to support sales, strengthen brand recognition and scale with your business as it grows.
We design custom packaging that reflects your brand, protects your product and communicates key information clearly. Our packaging design process considers:
- Your target audience and buying behaviour
- Product features, materials and shelf presence
- Brand positioning and competitive landscape
- Compliance requirements and print specifications
- Retail, ecommerce and logistics needs
Branded merchandise extends your brand beyond packaging and into everyday life. It builds recognition, loyalty and visibility long after a purchase or event. We design branded merchandise for:
- Apparel such as t-shirts, polos, hoodies and uniforms
- Drinkware including mugs, bottles and tumblers
- Office merchandise such as notebooks, pens and tech accessories
- Promotional items for events, launches and campaigns
- Gift packs and branded product bundles
We design high-quality labels and wraps that enhance shelf appeal and maintain clarity, durability and compliance. We design:
- Bottle and jar labels
- Food and beverage labels
- Cosmetic and skincare labels
- Health and wellness product labels
- Stickers, seals, product wraps and more
The right label builds trust, improves shelf impact and communicates essential product information. We design specialised labels for:
- Wine and beverage producers
- Retail and ecommerce products
- Food and hospitality brands
- Health, medical and pharmaceutical products
- Trades, industrial, chemical products and more
Packaging Design Portfolio
Our packaging design portfolio showcases a diverse range of styles, each thoughtfully created to reflect our clients’ unique brand personality and vision. We design with your brief and requirements at the core of every project, working closely with you to bring your brand story to life.
Don’t have a brief yet? No problem. Through an initial consultation, we’ll shape packaging design that feels right for you and connects with your audience.
Ready to Turn Your Product
Into a Best Seller?
From concept to production-ready design, we help your packaging stand out and sell.
A Strategic Approach to Packaging, Label & Merchandise Design
We take a structured, brand-led approach to every project to ensure your packaging and merchandise deliver real business value. Our process includes:
- Discovery and audience analysis
- Brand alignment and visual positioning
- Concept development and design refinement
- Print and production planning
- Final artwork and supplier coordination
We work with trusted print and packaging partners across Australia and can manage the full production process, from artwork handover to delivery.
Projects Completed
Happy Customers
Years of Fresh Ideas
5 Star Google Reviews
Testimonials
Frequently Asked Questions About Packaging, Lebel And Merchandise Design
What does a packaging design service include?
Our packaging design service covers the full journey from idea to production. This includes creative concept development, visual design, layout structuring, brand alignment, dieline setup, material and finish recommendations, compliance considerations, and preparation of print-ready files. We also provide guidance on sizing, stock selection, finishes such as foils or embossing, and production methods so your packaging not only looks great but works in real-world manufacturing and logistics.
Do you design labels for food and beverage products?
Yes. We design labels for food, beverage, wine and hospitality products, with a strong focus on compliance, legibility, brand impact and shelf appeal. Our team considers ingredient panels, nutritional information, barcodes, allergens, regulatory spacing, and font sizes, while also ensuring your label design attracts attention and communicates your brand story clearly to customers.
Can you design packaging for ecommerce brands?
Absolutely. We specialise in ecommerce packaging design including mailer boxes, subscription packaging, shipping cartons and branded unboxing experiences. Our designs are optimised for logistics, durability, weight, storage efficiency and customer experience. We also consider fulfilment workflows, courier requirements and sustainability options so your packaging performs well from warehouse to doorstep.
Do you offer wine label design?
Yes. We design wine labels for boutique wineries, emerging brands and commercial producers across Australia and internationally. Our wine label design service includes varietal, region and vintage layout planning, brand storytelling, regulatory compliance, and premium finishes such as foils, embossing, textured stocks and specialty inks. We ensure your wine labels look premium, read clearly and stand out on shelves and online.
Can you design wraps and stickers?
Yes. We design custom product wraps, seals and stickers for retail, food packaging, promotional campaigns and shipping. Our designs are created for durability, colour accuracy and consistency across print runs. We also advise on materials such as vinyl, paper, waterproof stocks and removable adhesives depending on how and where your stickers or wraps will be used.
What file formats will I receive?
You will receive professional, print-ready files including PDF, AI, EPS and high-resolution JPG or PNG formats. All files are supplied with correct bleed, trim marks, colour profiles (CMYK or spot colours where needed), and resolution settings to ensure smooth production with your printer or packaging supplier.
Do you help with printing and production?
Yes. We work with trusted print and packaging partners across Australia and can manage the full production process for you. This includes sourcing quotes, preparing artwork for print, liaising with suppliers, managing proofs, and coordinating delivery. This saves you time and ensures your packaging is produced accurately and to a professional standard.
Can you match our existing brand identity?
Yes. All packaging, label and merchandise designs are aligned with your existing brand guidelines, colours, fonts, logos and tone of voice. If you do not yet have formal brand guidelines, we can help define a consistent visual direction so your packaging supports long-term brand recognition and customer trust.
Do you design branded merchandise?
Yes. We design custom branded merchandise including apparel, drinkware, office items, promotional products, event giveaways and corporate gifts. Every merchandise design is created to reflect your brand identity and is prepared for professional printing or embroidery across multiple suppliers and product types.
Can you redesign existing packaging?
Yes. We refresh and modernise existing packaging while maintaining brand recognition and customer trust. This is ideal if your product needs a visual update, a repositioning in the market, compliance updates or improved shelf appeal. We carefully balance continuity with improvement so your customers still recognise your product.
Are your designs compliant with Australian standards?
We design with Australian labelling and packaging standards in mind and incorporate best-practice layout rules for readability and compliance. While we are not legal advisors, we structure artwork to support regulatory requirements and recommend final review with your legal, regulatory or industry advisor before production.
How long does packaging or label design take?
Most packaging and label design projects take between one and four weeks, depending on the number of products, design complexity, revision rounds and production requirements. We provide clear timelines upfront and can fast-track projects when needed for launches, events or tight production schedules.
Do you design for startups and established brands?
Yes. We work with startups, SMEs and established businesses across Australia. Whether you are launching your first product, scaling an ecommerce brand, or refreshing a mature product line, we tailor our packaging, label and merchandise design services to your stage of growth, budget and commercial goals.
Can you design packaging for international markets?
Yes. We design packaging for both Australian and international brands, including localisation for different regions, languages and regulatory requirements. This includes adapting layouts for overseas compliance standards, cultural preferences and international printing specifications.
How do I start a packaging or merchandise design project?
You can start with a discovery conversation where we learn about your product, brand, goals, budget and production needs. From there, we provide clear recommendations, creative direction, timelines and next steps. We guide you through the entire process from concept to print-ready artwork and production support.
Providing you with strategy-led design, websites that convert, automation that saves time & money and marketing that drives leads and revenue. Clear, honest, measurable.







