SEARCH ENGINE MARKETING (SEM) / PAY PER CLICK (PPC)
Want to Increase Website Traffic and Conversions Fast Through Google Ads & Microsoft Ads (Bing)?
Search Engine Marketing / Pay Per Click
Are you looking to increase website traffic, drive more qualified leads, and boost online conversions?
Search Engine Marketing or Pay Per Click (PPC) ads are all about getting your message in front of prospective customers at a time when they are actively searching for what you have to offer. Google Ads and Microsoft Bing Search ads are a great way to reach your ideal customer and quality site traffic.
With the ability to track, measure and optimise ads and campaigns, Google Search ads are a great way to grow your business and increase high-quality site traffic.
What is Search Engine Marketing?
Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC) advertising, is a highly effective digital marketing strategy that places your ads in front of users actively searching online. Whether through Google Ads or Microsoft Ads (Bing Ads), your brand can appear at the top of the search engine results instantly.
With PPC, you only pay when someone clicks on your ad, making it one of the most cost-efficient ways to reach motivated buyers.
Did you know that 46% of clicks go to the top three paid ads on the search result pages?
getting in front of your customers at the moment when they are actively searching for your products/services is a big advantage of paid ads.
Pay Per Click advertising is all about paying only for the clicks you want. The top three search results get almost half of all the search clicks.
Being able to show up at the top of these results quickly can present a lot of opportunities for your business.
Instantly visibility and attract the right csutomer
Appear at the top of search results for high-intent keywords.
Targeted Advertising
Show ads to specific demographics, locations, interests, and even times of day.
Data-Driven Optimisation
Continuously improve ad performance using real-time analytics.
Pay Only for Results
Only pay when users take action (clicks, calls, purchases).
AI-Powered Campaigns
Leverage Google’s AI features, including Performance Max, to unlock new audience segments across all Google properties.
OUR SEARCH ENGINE MARKETING SERVICES
Google Ads Management
We create and manage campaigns across Google Search, Display, Shopping, and Performance Max. This includes:
Comprehensive keyword research
High-converting ad copywriting
Ongoing A/B testing
Bid strategy optimisation using Google AI
Conversion tracking & goal measurement
Microsoft Advertising (Bing Ads)
Tap into a unique, often underutilised audience with Microsoft Ads. We’ll build and manage your Bing campaigns to:
Expand your reach beyond Google
Capture older, higher-income demographics
Drive conversions from a less competitive platform
Campaign Strategy & Ad Management
From goal-setting and audience targeting to budgeting and tracking, we handle every aspect of your PPC strategy:
Daily budget and bid adjustments
Device, location & time targeting
Performance Max setup & optimisation
Integration with Google Analytics, GA4, and CRM systems
Reporting & Insights
Stay informed with:
Weekly, fortnightly, or monthly performance reports
Clear KPIs including Click-Through Rate (CTR), Cost Per Click (CPC), Conversions, and ROI
Strategic recommendations based on data
Customer Audiences & Persona Building
We build detailed buyer personas and custom audience lists to help:
Serve the right message to the right person
Improve ad relevance and Quality Score
Increase Conversion Rate Optimisation (CRO)
Call Ads & Lead Generation
Maximise phone leads with call-focused campaigns ideal for local service providers, trades, and appointment-based businesses.
Promotion Extensions
Highlight your latest offers, discounts, or seasonal deals directly in the ad copy to improve click-through rates and sales.
Google Shopping Campaigns
For eCommerce businesses, we set up Google Shopping Ads and Microsoft Shopping Campaigns to:
Showcase your products with images and pricing
Appear directly in search results for purchase-ready users
Remarketing Ads
Re-engage past visitors with dynamic remarketing across Google, YouTube, Gmail, and third-party sites. Stay top-of-mind and increase chances of conversion.
A/B Testing & Experimentation
We continuously test variations of:
Headlines and ad copy
Landing pages
Offers and call-to-actions (CTAs)
Audiences and bidding strategies
WHAT OUR CUSTOMERS ARE SAYING
google ad campaign
So far you have smashed all expectations out of the park (and you said it can take 3 months!).
Benjamin Watkins | Qualified Counsellor & Performance Coach
Frequently Asked Questions (FAQs) About Search Engine Marketing/ Pay Per Click Ads
What is Pay-Per-Click (PPC) advertising?
Answer: Pay-Per-Click (PPC) advertising is a digital marketing model where you only pay when someone clicks on your ad. It allows your business to show up at the top of search engine results for specific keywords, driving targeted traffic to your site.
What is a Performance Max campaign in Google Ads?
Answer: Performance Max is an AI-powered campaign type in Google Ads that allows you to advertise across all Google platforms — including Search, Display, YouTube, Gmail, and Maps — using a single campaign. It uses machine learning to optimize ad placement and performance based on your business goals.
How does artificial intelligence (AI) improve PPC advertising?
Answer: AI in PPC helps automate bidding, identify high-converting audiences, optimize ad creatives, and predict performance. Google Ads uses AI in features like smart bidding, Performance Max, and responsive search ads to improve return on ad spend (ROAS).
Should I use Google Ads or Microsoft Ads?
Answer: Both platforms offer powerful PPC options. Google Ads has a larger reach, while Microsoft Ads (Bing) often has lower competition and a high-intent audience. Using both can increase your reach and drive better ROI across different search engines.
How long does it take to see results from a PPC campaign?
You can start seeing traffic and results within a few days of launching your campaign. However, optimal performance typically takes 4–8 weeks as your campaigns collect data and are fine-tuned through ongoing optimisation.
Can PPC ads help with local lead generation?
Answer: Yes, PPC is highly effective for local businesses. Using geo-targeting, call ads, and location extensions, your ads can reach people near your business who are actively looking for your services.