MARKETING
Creative, Data-Driven Marketing That Builds Brands and Drives Growth
There’s something about the Peninsula that attracts great businesses and like-minded people. But a business can’t be great without customers. It needs strategic, creative partners who understand the local landscape and know how to connect brands with the people who matter most.
At Grendesign, we’ve been helping businesses across the Mornington Peninsula, Melbourne, and now Sydney, Brisbane and beyond build brands that attract attention, earn trust, and convert interest into loyal customers.
OUR MARKETING SERVICES
Social Media Marketing
Turn followers into fans. We help you build meaningful connections and maintain a consistent, on-brand presence across key platforms, Facebook, Instagram, LinkedIn, TikTok, and more.
Services include:
Social media strategy and content calendars
Post design, captions, and hashtags
Reels, stories, and video snippets
Community management and engagement tracking
Paid social ad integration
Monthly performance reports
Email Marketing & Marketing Automation
Email remains one of the highest-ROI marketing tools — generating up to $42 for every $1 spent.
We design and automate campaigns that nurture, retain, and convert your customers.
We create:
Monthly newsletters and promotions
E-commerce email series (cart recovery, post-purchase, re-engagement)
SaaS lifecycle emails (account setup, activation, engagement reminders)
Welcome sequences and customer onboarding workflows
Product announcements and event campaigns
CRM integration and automation setup (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Flodesk, Marketo)
Search Engine Optimisation (SEO)
Boost your online visibility and attract organic traffic that converts. Our SEO services cover everything from on-page optimisation and technical audits to AI-driven keyword research and blog content creation. We also offer SEO training to help your in-house team maintain performance.
Inclusions:
Keyword strategy and content planning
On-page optimisation (titles, metadata, headings, schema)
Technical SEO audits and site speed fixes
Link-building strategy and local SEO
Blog writing (600–1,200 words) with keyword optimisation
Quarterly SEO health checks
Search Engine Marketing (SEM) & Paid Advertising
Accelerate growth with Google Ads (including Youtube Ads), Meta Ads(Facebook & Instagram), TikTok Ads, LinkedIn Ads Microsoft Ads, Reddit Ads & more designed for measurable ROI. We manage every step, from ad strategy and creative to analytics and optimisation.
What’s included:
Google Search & Display Campaigns
Facebook, Instagram, LinkedIn, TikTok, YouTube Ads and more.
A/B testing and conversion tracking
Retargeting and remarketing campaigns
AI-driven bid management and performance optimisation
Monthly reports with spend vs. conversion breakdowns
Content Marketing & Copywriting
Your content tells your story, we make sure it’s worth reading. From blog posts to campaign copy, our writers and strategists craft content that ranks, resonates, and converts.
Content services include:
Blog and article writing
Campaign copy and ad headlines
Website and landing page copywriting
Case studies, whitepapers, and press releases
Email and social media copy
Marketing Strategy Sessions
Build your marketing plan on solid ground. Our Marketing Strategy Sessions are designed to help you gain clarity, uncover opportunities, and create an actionable roadmap tailored to your business goals. Whether you’re launching a new brand, refreshing your marketing, or scaling into new markets like Sydney, we’ll guide you through data-backed strategies that turn insights into results.
What’s included:
Deep dive into your business, audience, and competitors
Review of your existing marketing channels and performance
Clear identification of strengths, gaps, and growth opportunities
Custom 3–6 month action plan with campaign priorities
Budget and channel recommendations for best ROI
Optional add-on: ongoing consulting and progress reviews
By the end of your session, you’ll have a practical strategy that connects the dots between your brand, audience, and marketing goals, giving you the confidence to execute with purpose and measure success.
75% OF TOTAL MARKETING BUDGET WILL GO TO DIGITAL MARKETING
the marketing world is constantly changing and dynamic.
Wondering why digital marketing is important for your business? Staying on top of the latest marketing trends and strategies can present your business with opportunities to grow.
increased visibility
Good marketing will get you noticed. Increase your visiblity across different platforms.
connect with your customers and build relationships
Get in front of your (potential) customers and share your story. Engage with your audience and build relationships to grow your business.
boost conversions
Get noticed, build relationships, engage with your customers and boost conversions.
Why Marketing Matters More Than Ever
In today’s digital economy, your brand’s visibility defines its success. With over 75% of total marketing budgets now spent on digital channels, your customers are constantly searching, scrolling, and comparing before they buy.
Our role is to make sure they find you first, stay engaged, and choose you with confidence.
Our Approach
- Research & Insights – Understand your market, audience, and competitors.
- Strategy & Planning – Develop data-backed campaigns designed for measurable growth.
- Creative Execution – Content, design, and storytelling that captivate.
- Optimisation & Reporting – Continuous improvement through analytics and AI insights.
WHAT OUR CUSTOMERS ARE SAYING
12 month marketing PLAN
Grendesign did a great job creating a 12 month marketing strategy for our business. From the initial consultation through to presenting the final strategy, the process was easy. The team was understanding of our business needs and were flexible and professional along the way. The final marketing strategy reflected this. I highly recommend”
Jodi Neary | The Ranch Mornington Peninsula
Frequently Asked Questions About Our Marketing Services
1. What marketing services do you offer in Australia?
We provide a complete suite of marketing services including Search Engine Optimisation (SEO), Google Ads and Paid Advertising, Social Media Marketing, Email Marketing & Automation, Content Marketing, and Brand Strategy. Our team works with businesses across Mornington Peninsula, Melbourne, Sydney, and beyond helping them build visibility, generate leads, and grow revenue through data-driven campaigns.
2. How do I know which marketing service my business needs?
That depends on your goals.
If you want long-term organic traffic, start with SEO.
For immediate leads or sales, try Google Ads or social media advertising.
To retain customers, focus on email marketing and automation.
We’ll assess your current marketing performance and create a custom roadmap tailored to your objectives and budget.
3. How long does it take to see marketing results?
Results vary depending on your chosen strategy:
SEO: noticeable gains in 3–6 months as content builds authority.
Social media: engagement and reach often grow within weeks.
Paid ads: immediate visibility, with optimisation improving ROI over time.
We track key metrics such as website traffic, conversions, and customer engagement to demonstrate measurable progress.
4. What’s the difference between SEO and SEM?
SEO (Search Engine Optimisation) is about improving your website’s organic visibility without paying for clicks.
SEM (Search Engine Marketing) or Paid Ads involves platforms like Google Ads, where you pay to appear in top search results instantly.
We usually recommend combining both, SEO builds sustainable traffic, while SEM delivers quick wins.
5. Do you offer short-term or project-based marketing?
Yes. While most clients work with us month-to-month, we also take on short-term projects, such as campaign launches, seasonal promotions, or rebrands, with clear deliverables and timelines
6. Can you manage our marketing across multiple locations?
Absolutely. We manage multi-location marketing strategies for brands operating in Melbourne, Sydney, Brisbane, ACT, Perth and across Australia.
Our campaigns include geo-targeting, local SEO, and regional ad segmentation to ensure your message reaches the right audience in each area.
7. What are the benefits of using a local marketing agency?
Working with a Melbourne and Sydney-based agency means we understand your customers, your competitors, and your market landscape in Australia.
We’re close enough for strategy sessions, but equipped with the experience and tech to manage national and international campaigns.
8. Do you manage paid ads on multiple platforms?
Yes, we run and optimise campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, YouTube, and Microsoft Bing.
We also work with emerging ad networks like Spotify, Reddit, and Discord for niche audience reach. Each platform includes A/B testing, tracking, and performance reports so you can see exactly where your money is going.
9. What is marketing automation, and do I need it?
Marketing automation uses software to send targeted emails, newsletters, trigger follow-ups, and track customer journeys automatically. If you want to nurture leads, boost engagement, or save time managing campaigns, automation tools like Mailchimp, Klaviyo, HubSpot, Brevo, MailerLite or ActiveCampaign are ideal, and we handle the setup and strategy for you.
10. How do you measure success?
We track metrics that actually matter, website traffic, engagement rates, cost per lead, and return on ad spend (ROAS).
Monthly performance reports help you understand what’s working, what’s improving, and where to focus next. On average, our clients see a 20–30% lift in engagement and 2× increase in website traffic within the first six months
11. What industries do you specialise in?
We work with a wide range of industries including professional services, e-commerce, health and wellness, construction, hospitality, real estate, SaaS, tech, education, retail, FMCG and creative industries. Our adaptable approach means we tailor marketing strategies to fit each business’s audience, goals, and growth stage.
12. Can I get marketing training or consultation instead of full service?
Yes. We offer one-off strategy sessions and marketing consultations where we analyse your existing efforts, identify opportunities, and equip your team with the right tools and tactics to execute effectively.
13. Why choose Grendesign?
With over 15 years of creative and marketing experience and based in Melbourne and Sydney, we combine design, strategy, and technology to deliver campaigns that look great and perform even better.
Our smaller client list means every partnership gets close attention and measurable results, not just pretty graphics or vanity metrics.
14. How can I get started?
Simply book a 30-minute discovery call to discuss your goals. We’ll review your current marketing setup, explore growth opportunities, and outline the best path forward for your business.