Email Marketing (EDM) & Marketing Automation
stay connected with your customers
There’s something about the Peninsula that attracts great businesses and like-minded people. But a business can’t be great without customers. It needs creative local partners to build a brand that attracts, and the marketing tools to help it grow.
Why email marketing still matters?
In a digital world crowded with noise, email remains one of the most direct, measurable, and cost-effective ways to reach your audience. With smart segmentation, automation, and compelling creative, email marketing can:
- Keep your brand top of mind
- Nurture leads and drive conversions
- Build ongoing relationships with customers
- Fuel e-commerce sales across product lifecycles
It’s is about your customer.
Effective email marketing isn’t about broadcasting your message, it’s about delivering the right content, to the right person, at the right time. We focus on understanding your audience’s lifecycle and behaviors, and crafting sequences and campaigns that feel personal, timely, and relevant.
Cost-effective
Email marketing is still one of the most cost-effective ways to share your message with your target audience.
Personal
Tailor personal messages with effective audience segmentation.
Stay top of mind
Deliver great engaging content and stay top of mind.
OUR email marketing SERVICES
Initial Setup & Platform Integration
Set up and configure your email platform (Mailchimp, Klaviyo, MailerLite, HubSpot, Flodesk, ActiveCampaign, etc.)
Domain authentication (DKIM, SPF, DMARC) to ensure deliverability
Integration with your website, CRM, or e-commerce platform
Creative & Copywriting
High-impact email design templates (mobile-optimised, accessible)
Persuasive copy that blends storytelling with conversion focus
Dynamic content (product recommendations, countdowns, user-specific content)
Signup Forms & Pop-Ups
Strategically placed and beautifully designed signup forms
Incentives, lead magnets, gating strategies
Exit-intent pop-ups, scroll-based triggers, welcome mats
Reporting, Analytics & Continuous Improvement
Open, click, conversion, revenue attribution reporting
Heatmaps, link analytics, funnel drop-off analysis
Monthly reviews, action items, and adjusting strategy
Training & Ongoing Support
Hands-on training to manage your platform and campaigns
Documentation, SOPs, content templates
Ongoing support (campaign setup, troubleshooting, ideation)
List Management & Segmentation
Database import, cleanup, deduplication
Segmentation by behaviour, demographic, purchase history
Subscriber scoring / lead scoring
GDPR / CAN-SPAM / privacy compliance
E-Commerce Email Series & Product Lifecycle Campaigns
Keep your customers engaged long after their first purchase. We create automated email journeys that guide shoppers through the buying cycle, from product discovery to repeat purchase. Examples include,
Launch Sequences – Build anticipation for new product releases or seasonal drops.
Promotional & Flash-Sale Campaigns – Drive quick conversions with urgency-based messaging and creative offers.
Back-in-Stock Alerts & Replenishment Reminders – Bring customers back with timely product availability updates.
VIP & Early-Access Campaigns – Reward loyal customers with exclusive previews and member-only deals.
Product Review & Social Proof Requests – Encourage user-generated content to boost credibility and SEO.
Cross-Sell & Upsell Automations – Suggest related or upgraded products based on browsing and purchase data.
Abandoned Cart Recovery – Win back lost sales with perfectly timed reminders and smart incentives.
Goal: Drive repeat purchases, increase average order value, and build a loyal customer base that keeps coming back.
SaaS Lifecycle Email Series & Automation Flows
For SaaS businesses, retention and engagement are everything. We design automated sequences that guide users through setup, adoption, and ongoing engagement, helping you reduce churn and increase lifetime value. Examples include,
Account Setup & Onboarding Emails – Help new users activate and understand your product quickly.
Feature Education & Engagement Nudges – Encourage deeper product use through helpful tutorials and feature highlights.
Trial Conversion Flows – Convert free users into paid subscribers with value-driven reminders and time-limited offers.
Usage Milestone Celebrations – Reinforce success with “You’ve reached 1,000 actions!”-type emails to drive satisfaction.
Renewal & Subscription Reminders – Proactively reduce churn with renewal notices and upgrade incentives.
Churn Prevention & Win-Back Campaigns – Re-engage inactive or lapsed users with targeted offers or product updates.
Product Update & Integration Announcements – Keep users informed about new releases, enhancements, and partnerships.
Goal: Maximise user activation, retention, and advocacy through personalised, automated, and data-driven communication.
Testing, Optimisation & AI Enhancement
A/B and multivariate testing (subject lines, send times, content)
Email deliverability monitoring and inbox placement analysis
AI-assisted subject line and content suggestions
Predictive send-time optimisation
Local insight, global standards
We understand your local market, backed by global email marketing insights and best practices.
Holistic approach
We combine creative, data, automation, and AI – not just a “send-and-pray” model.
Scalable systems
As your business grows, your email engine scales with you.
Transparent ROI focus
Every campaign is tied to metrics, so you know what’s working (and what to improve).
Frequently Asked Questions About Our Email Marketing & Marketing Automation Services.
1. What is email marketing, and why does it matter for my business?
Email marketing (or EDM – Electronic Direct Mail) is a digital marketing strategy that uses emails to communicate directly with your audience. It’s one of the most effective ways to build relationships, drive sales, and increase brand loyalty. Unlike social media, where algorithms control visibility, email marketing lets you reach your customers right in their inbox, personally and predictably.
2. How often should I send marketing emails?
The right frequency depends on your audience and goals. For most small to medium businesses, sending one to four emails per month works well. For e-commerce or SaaS brands with automated lifecycle flows, you can have ongoing automated series (like welcome, onboarding, or post-purchase emails) running in the background alongside your regular newsletters or promotions.
3. What’s the difference between EDM and email automation?
EDM (Email Direct Marketing) usually refers to manual or campaign-based emails like newsletters or promotions.
Email automation uses pre-set triggers (like signups, purchases, or inactivity) to automatically send messages at the right time, such as a welcome series, abandoned cart reminder, or SaaS onboarding email. Most successful brands use both for maximum reach and engagement.
4. Which email marketing platforms do you work with?
We work with all major email marketing and automation platforms, tailoring our approach to suit your business model, goals, and tech stack. Our team is experienced with:
Mailchimp, Klaviyo, ActiveCampaign, HubSpot, MailerLite, Flodesk, Brevo (formerly Sendinblue), and Marketo, as well as a range of CRM and e-commerce integrations including Shopify, WooCommerce, Squarespace, and WordPress.
- For e-commerce brands, we often recommend Klaviyo for its powerful Shopify integration, segmentation tools, and data-driven automations.
- For service-based or local businesses, Mailchimp or Flodesk provide simple, visually engaging solutions with easy-to-manage templates.
- For enterprise and SaaS-level clients, HubSpot, Brevo, or Marketo offer advanced automation, lead scoring, and CRM integration.
No matter what platform you’re on, or planning to migrate to, we can set it up, optimise it, and integrate it seamlessly with your website, CRM, or sales tools.
5. Can you help with setup and integrations?
Absolutely. We’ll set up your account, verify your domain (SPF, DKIM, DMARC), and integrate your email platform with your website, e-commerce store, CRM, or booking system. We also design branded templates, set up segmentation lists, and create automated workflows to help you get started fast.
6. What kinds of automated email sequences can you build?
We can design and automate a full range of lifecycle campaigns, including:
Welcome Series for new subscribers
Abandoned Cart and Product Reminder Flows
Post-Purchase / Review Request Sequences
E-commerce Replenishment & Re-engagement Emails
SaaS Lifecycle Emails (account setup, product engagement, renewal, trial conversion)
Lead Nurture Campaigns for B2B services
Customer Win-back Campaigns
Each sequence is personalised and timed based on user behaviour to maximise engagement.
7. What is a SaaS lifecycle email series?
A SaaS lifecycle series focuses on user engagement and retention, not just sales. It includes emails that help users set up their account, explore product features, and get ongoing value from your software. Examples include:
Account setup and verification reminders
Product usage and feature highlight emails
Trial-to-paid upgrade campaigns
Renewal and re-engagement flows
These campaigns keep your users active and reduce churn while improving your recurring revenue.
8. How do you measure success in email marketing?
We track key performance metrics such as:
Open Rate – How many people opened your email
Click-Through Rate (CTR) – How many clicked your links
Conversion Rate – How many completed a goal (purchase, signup, etc.)
Revenue Attribution – How much sales came from emails
Unsubscribe Rate – Helps monitor content relevance
We also use AI-driven analytics to test subject lines, optimise send times, and improve long-term results.
9. Is email marketing still effective in 2025?
Absolutely. Despite new social channels, email remains one of the highest ROI marketing channels, delivering an average return of $40 for every $1 spent. It’s permission-based, trackable, and personal and with automation and AI, it’s more powerful than ever.
10. Can email marketing integrate with my website or online store?
Yes. We can connect your email marketing platform to Shopify, WooCommerce, Squarespace, WordPress, or Wix so customer activity (like purchases or abandoned carts) automatically triggers the right email. For service-based businesses, we can also connect Calendly, Stripe, or CRM tools for booking confirmations, client onboarding, and follow-up campaigns.
11. How can AI improve my email marketing?
AI helps optimise your campaigns by:
Analysing engagement data to predict best send times
Suggesting subject lines and content based on user behaviour
Personalising product recommendations
Automating segmentation and A/B testing
Improving deliverability through dynamic audience targeting
We use AI-powered tools to reduce guesswork and increase performance across all campaigns.
12. Do you provide copywriting and design for emails?
Yes. Our creative team handles everything from copywriting and campaign concepting to design and layout. We ensure your emails look great across devices and reflect your brand’s tone and visual identity.
13. How much does email marketing cost?
Costs depend on your goals, frequency, and automation complexity. For small businesses, setup can start from a few hundred dollars, while larger e-commerce or SaaS automation projects may range into ongoing monthly retainers. We’ll provide a custom quote after reviewing your current setup and marketing goals.
14. Do you offer training and ongoing support?
Yes. We offer hands-on training sessions for you or your team to manage campaigns confidently. We can also provide ongoing management, where we handle your campaigns, reporting, and strategy month-to-month, ideal for busy business owners.
15. What’s included in an email marketing audit?
An audit helps uncover quick wins and long-term opportunities. It includes:
Email Marketing Platform health check (lists, deliverability, authentication)
Design and content review
Segmentation and automation audit
Engagement analytics
Strategic recommendations for growth
You’ll receive a detailed report and roadmap tailored to your goals.
Let’s Start Your Email Growth Journey
Whether you’re just getting started with email or needing to supercharge your existing system, we can help. Reach out today for a free audit or consultation, let’s map out your email funnel and turn subscribers into lifelong customers.