Search Engine Marketing Solutions
Want to increase website traffic and conversions fast through Google Ads and Microsoft Ads (Bing)? Grendesign helps Australian businesses grow with data-driven Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns that attract high-intent customers and deliver measurable ROI.
We plan, build and manage high-performing Google Ads campaigns across Search, Display, Shopping, YouTube and Performance Max, focused on driving qualified traffic, leads and sales through data-driven targeting, creative testing and continuous optimisation.
We set up and manage Shopping Ads for ecommerce brands, including product feed optimisation, pricing visibility, purchase-intent targeting and dynamic remarketing across Google and Microsoft networks.
We design and optimise Performance Max campaigns to unlock full-funnel growth across all Google properties, using AI-driven bidding, automated asset testing and smart audience expansion to maximise conversions and reach new customers.
We re-engage past visitors across Google, YouTube and display networks with segmented audiences, dynamic creatives and cross-channel retargeting designed to increase return visits and conversions.
We create call-focused campaigns for trades, service providers and appointment-based businesses, using location targeting, radius targeting and click-to-call tracking to drive high-quality phone enquiries.
We expand your reach beyond Google with Microsoft Ads, capturing valuable and often less competitive audiences, including older and higher-income demographics, through Search, Display and Shopping campaigns with full conversion tracking.
Ready to Build Your
SEM Growth Engine?
Let’s design a marketing system that works while you sleep,
attracting the right clients, converting them faster
and growing your business.
More Than Just Google Search Ads
Our Full-Service Support
Drive More Leads, Sales and Revenue with Google Ads, Microsoft Ads and Performance Max.As a full-service creative and marketing agency, we do more than just set and forget your google ads. We support your campaign from concept to conversion, ensuring your search engine marketing works as part of a complete, results-driven strategy.
We handle your full SEM strategy from setup to scaling, including goal setting, funnel mapping, precision targeting, budget allocation, daily bid optimisation and integration with analytics and CRM systems.
We provide clear, actionable reporting with weekly, fortnightly or monthly updates, tracking key metrics such as CTR, CPC, CPA, conversions and ROI, along with data-led recommendations for continuous improvement.
We build high-intent audiences and buyer personas to improve ad relevance, increase Quality Scores, lower cost per click and lift conversion rates through smarter targeting and segmentation.
We continuously test ad headlines, descriptions, landing pages, CTAs, offers, audiences and bidding strategies to improve performance, reduce costs and scale winning campaigns.
Why Choose Grendesign for Your Search Engine Marketing Management
Instant visibility and high-intent traffic – Appear at the top of Google and Bing search results for keywords your customers are already searching.
Targeted advertising – Reach users by location, demographics, interests, devices and time of day, including local Australian audiences.
Data-driven optimisation – Continuously improve performance using real-time analytics, A-B testing and AI-powered bidding.
AI-powered campaigns – Leverage Google’s AI tools including Performance Max to reach new customers across Search, YouTube, Display, Gmail and Discover.
Scalable growth – Increase or decrease budgets instantly based on performance and business goals.
Projects Completed
Happy Customers
Years of Fresh Ideas
5 Star Google Reviews
Testimonials
Working with Grendesign has been such an amazing experience for us. From the get go, they were understanding and detailed. The work they delivered was truly incredible. It was above and beyond what we were expecting!
The team at Grendesign are an absolute delight to work with. They have recently completed our rebrand and new website build, for our festival 'VineHop' and we could not be happier with the end result, they have completely nailed the brief! The branding is fun and vibrant and the website not only looks great, but is easy to navigate and offers a great user experience! Thanks Gren, we look forward to the next project with you!
Grendesign Rock!!! Referred to me by a friend who had used them when launching their business, Grendesign lived up to all expectations and more. From my initial contact with Diana to my designer Fi, everyone was available at all times and nothing was a problem, no matter how many questions & changes I had. Grendesign hit the brief straight off and I would highly recommend them to anyone looking for quality work by a boutique design company that still believe in personal service. Thanks Grendesign, you made this an enjoyable process.
Emergency Services Property Advisors
Frequently Asked Questions About Our Search Engine Marketing (SEM) and Pay Per Click (PPC) Services
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a digital advertising strategy that promotes your business through paid ads on search engines like Google and Microsoft Bing. SEM includes PPC ads, Shopping Ads, Display Ads, YouTube Ads and Performance Max campaigns. The goal of SEM is to place your brand in front of users at the exact moment they are searching for your products or services, driving high-intent traffic, leads and sales.
What is Pay Per Click (PPC) advertising?
PPC is a core part of SEM where you only pay when someone clicks your ad. It allows your business to appear at the top of search engine results for keywords your customers are actively searching. PPC is one of the fastest and most measurable ways to generate qualified traffic, enquiries and online sales.
What is the difference between SEM and PPC?
SEM is the broader strategy that includes all paid search marketing activities, such as Search Ads, Shopping Ads, Display Ads, YouTube Ads and Performance Max. PPC refers specifically to the pricing model where you pay per click. In practice, most businesses use the terms interchangeably, but SEM covers the full paid advertising ecosystem across Google and Microsoft platforms.
What is a Performance Max campaign in Google Ads?
Performance Max is Google’s newest AI-powered campaign type that runs across all Google properties, including Search, YouTube, Display, Gmail and Discover. It uses machine learning to automatically optimise bids, placements and creative assets to maximise conversions and reach new customers across the entire funnel.
How does artificial intelligence (AI) improve SEM and PPC advertising?
AI improves SEM performance by optimising bids, budgets, targeting and creative in real time. Google’s smart bidding and Performance Max campaigns use machine learning to predict which users are most likely to convert and automatically adjust campaigns to improve ROI, reduce wasted spend and scale high-performing ads.
Should I use Google Ads or Microsoft Ads?
For most Australian businesses, Google Ads delivers the highest volume of traffic and leads. Microsoft Ads complements Google by offering lower competition, lower cost per click and access to older and higher-income demographics. We often recommend using both platforms together for broader reach and better cost efficiency.
How long does it take to see results from an SEM or PPC campaign?
Most SEM campaigns start generating traffic and leads within a few weeks of launch. However, optimal performance usually builds over four to twelve weeks as data is collected, A-B testing is completed and bidding algorithms learn which audiences and keywords convert best.
Can SEM and PPC help with local lead generation?
Yes. SEM is highly effective for local businesses such as trades, clinics and service providers. We use location targeting, call ads, map extensions and radius targeting to drive phone calls and enquiries from nearby customers searching for services in your area.
How much does SEM and PPC advertising cost in Australia?
Costs vary depending on your industry, competition and growth goals. We build budgets based on your objectives, market conditions and expected return on investment, ensuring efficient spend and scalable growth. Many Australian businesses start with flexible monthly budgets and scale as performance improves.
Do you provide landing page optimisation for SEM campaigns?
Yes. We provide landing page optimisation guidance to improve conversion rates, including copy improvements, form optimisation, call tracking, page speed enhancements and funnel optimisation to ensure your traffic turns into leads and sales.
Is SEM better than SEO?
SEM and SEO work best together. SEM delivers instant visibility and leads, while SEO builds long-term organic growth. Many businesses use SEM to generate immediate results while their SEO strategy matures over time.
Can you track phone calls, form submissions and sales from SEM campaigns?
Yes. We set up full conversion tracking using Google Tag Manager, GA4 and call tracking tools to measure phone calls, form submissions, purchases and other key actions, giving you clear visibility into campaign performance and ROI.
Providing you with strategy-led design, websites that convert, automation that saves time & money and marketing that drives leads and revenue. Clear, honest, measurable.
