Winefolk branding

“We couldn’t ask for better, Grendesign are fun, creative and really understand a brief. Everything is pushed though in such an efficient turnaround time, the artwork always exceeds my exceptions and on a personal level I really enjoy working with you all”

“We love the Winefolk artwork you have created, the logo is perfect and the poster artwork is really eye catching, we have had lots of comments saying how ‘fun’ our branding is! I’m really proud to share it around, you have made our event really come to life and set the tone before the event has even happened, thanks so much!”

Lisa MacGregor

Event Producer, ScarlettMac Events

logo design process

We adore working alongside ScartlettMac Events and their newest project was no exception! Introducing the Winefolk Festival presented by Red Hill Estate. Winefolk is a celebration of Australian music, chilled summer vibes, top-notch wine, beer, cider and delicious food. All of this set at The Briars on the stunning Mornington Peninsula.

Lisa at ScarlettMac Events came to us as we have worked with her on her major event Vinehop to create branding for this event being held in December. Georgia created a bold and modern look, the impactful mark moves the event further towards the alternate demographic. With more of a brewery type feel, it breaks away from the more traditional wine association. We took inspiration from the red and gold from Red Hill Estate and paired this with a bright coastal teal for a non traditional colour pallet.

Project Details

Client ScarlettMac Events 
Description Winefolk Festival Event
Key Messages Winefolk is a celebration of Australian music, chilled summer vibes, top-notch wine, beer, cider and delicious food
Type New Festival Event
Skills Branding, Signage, Social Media and Martketing Materials
View www.winefolk.com.au

supporting pattern

The supporting patten we have sourced is a modern feeling illustration of a mix of faces – linking into the idea of giving an identity to the ‘wine folk’ – and representing the idea that anybody can be a winey. The quirky little faces helps to give further character to this event.

promotional materials

The landscape version of the branding works fantastically for applications such as lanyards. We ensure our clients have a clear view of how the new logo will showcase over a variety of marketing materials.


poster design

The signage design for Winefolk highlights the headline acts that will be appearing at the festival. In designing the signage we have incorporated the supporting pattern yet leaving the space feeling clean and easy to view.

social media design

An amazing line up for the Winefolk festival is showcased here in social media post designs for general information.  We have also created post templates that can be customised to house quotes and event information. 


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