viotel logo design process
Viotel came to use for a new brand to represent their services empower mining, transport and infrastructure businesses with better data.
The brand had to communicate what they do and engage the customer. We achieved this through graphics and bold unconventional colours.
The new Viotel logo uses a bar chart for the top of the T and E.
This is a very simple representation of data, highlighting what this company specialises in.
The bar can be isolated and used on its own as a supporting graphic to the brand as demonstrated in the letterhead design.
The unconventional colourful pallet created for Viotel provides the brand with a modern and forward-thinking look.
This is balanced with the clean lines of the brand. The use of striking imagery with interesting textures and colours is a secondary element that further supports the branding and other marketing collateral.