The Fit Horse Rider 

We have used solid colours to insure the designs transfer well into the other applications, like embroidery or screen-printing.
The solid slab serif font, reminiscent of that used in Hermes, has rounded forms that provide a friendly feel (especially with the lowercase lead in). It stacks neatly to create a balanced and modern looking text component.

The symbolic element – a snaffle bit converted to dumbbell hand weight. Whilst it is quite a literal translation of the service, we also felt the central ‘link’ was a nice way of representing the connection.