so money logo design process

Zachary approached our team with a new vision for his business and required fresh branding to reflect this change.
Manhattan Century would become So Money, a new brand with a modern feel.

A clean, rounded sans serif font was chosen for its playful, approachable nature.

The logo icon lends itself to a supporting pattern that can be used to reinforce the brand. The icon itself is representative of not only currency but also is a nod to customer-centric focus and the various moving parts of the customer experience of the finance industry coming together to create a recognisable symbol.

The colour palette is modern, sophisticated and versatile.