jewel sashless window logo design process
Jewel sashless windows came to us wanting a logo refresh for their established business. The brief was to create a logo that was clean and simple that highlighted the jewel structure.
For the colour pallet , we explored the spectrum as it can represent heat in thermal imaging and Jewel’s windows are thermally efficient.
The logo is bold and simple and ensures its appeal to professionals in the building industry.
Client Jewel Sashless Windows
Description Sashless Window experts across Melb and Australia
Key Messages Innovation, Direction, Quality and Service
Type Existing Business
Skills Branding, Logo Design, Business Card Design, Marketing materials and signage
supporting pattern design
As a secondary element, a pattern was developed using elements from the logo for Jewel Sashless Windows. The creation of the pattern gave them a secondary element that could be used to supporting the branding on their marketing material.
contrast in design
With all brands, we like to make sure the logo is equally as strong on a coloured background as it is on a white background. Jewel Sashless Windows new branding sings on either a coloured background or their more commonly used white. This gives the client lots of flexibility with future marketing material.
The stationery design incorporated both the logo and the pattern elements into the design. The layout for both the business card and letterhead kept a clean simple feeling while the pattern element adds interest to the design.
The Jewel Sashless Windows product itself has a lot of technical information that needs to be conveyed.
We designed a simple brochure to get this information across to their customers in the most effective way. The design once again used the pattern element, however this time it was in a wire frame treatment so it let the data be the hero.