Fifi Fit

Fifi Fit Logo Design

logo design process

Fi approached Grendesign for branding for her personal training business. The emphasis for this client was to have the branding represent the enjoyable sessions she runs. Personal training can often be associated with a hard task master feel.

The colour pallet of coral, white and charcoal give this branding the feeling of fun and brightness whilst the grey adds the professional element. The lower case highlights the approachable feel whilst having the text in a bold style adds weight and longevity.

Project Details

Client Fifi Fit Personal Training
Description Personal training with an emphasis on making it fun and enjoyable
Key Messages Comfortable, support, private
Type New business
Skills Branding, Business Card Design, Website, marketing materials

business card design and print

The new business card for Fifi Fit showcases the hand drawn ‘fff ’ which can be used as a supportive symbol or pattern on marketing materials. Use of the symbol across the business card and marketing materials ties the branding together in a cohesive way.

website design

The website for Fifi Fit works perfectly alonside her branding with fresh clean white spaces, with bands of information highlighted in the brand colours of coral and grey. Imagery is focused on the fun and relaxed classed Fi runs.


flyer design

Marketing materials are a standout for FiFi Fit’s new branding. With a clean feel, icons were created and highlighted in the brand colours of coral to ensure the services are the main eye catching feature.

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