espa logo design process
Emergency Services Property Advisors Director Luke came to us needing a logo for his new venture. We created a textbase logo and used a lowercase font to make the brand feel approachable. The letters are all overlapping calling back to the idea that the emergency services are woven into our community.
The colours used represent all emergency services that this new company intends to service. Yellow for SES, red for fire and medical and blue for police and paramedics.⠀
Grendesign Rock!!! Referred to me by a friend who had used them when launching their business, Grendesign lived up to all expectations and more.
From my initial contact with Diana to my designer Fi, everyone was available at all times and nothing was a problem, no matter how many questions & changes I had. Grendesign hit the brief straight off and I would highly recommend them to anyone looking for quality work by a boutique design company that still believe in personal service.
Thanks Grendesign, you made this an enjoyable process.
Client Emergency Services Property Advisors
Description Property advice and service to the emergency services sector
Key Messages Support, advice, property education
Type New Business
Skills Branding, Marketing Materials
business card design
The black background grounds the logo on the business card but also makes the colours pop.⠀
The business cards have the logo on the front to maximise the brand exposure with the contact information on the reverse.⠀
Stationery design for ESPA where the newly designed logo is prominently featured, this branding calls back to the idea that ESPA is connected to their clients through the whole journey of selling their house.
marketing materials design
On the front of the presentation folder, the logo is used a spot gloss varnish on a matt surface with no colour. This approach gives a level of sophistication to the brand while still feeling approachable.