Eliza Blue

Eliza Blue Branding

logo design process

Eliza Blue is a boutique shop located in Mt Eliza on the Mornington Peninsula, specialising in women wear and accessories. They came to Grendesign wanting a new logo that aligned with the feel of the brand – feminine, elegant and understated.
The logo we developed with them uses a delicate and elegant text in a calming pastel blue. This clean simplistic approach allows the beautiful lines of this classic serif font to be highlighted.
To support the logo we also introduced a floral pattern that utilises the same soothing blue tone. This visual detail balances beautifully with the clean type based logo design. It’s reminiscent of painted fine porcelain and further builds on both the quality and feminine emotions evoked by the brand.

Project Details

Client Eliza Blue
Description Fashion Boutique
Key Messages Feminine, elegant, quality
Type New Business
Skills Branding, Business Card Design

sticker design

We created a simple sticker that can be used as a cost-effective branding solution around the store.

Teamed with plain tissue paper and a strip of the supporting pattern it can create a beautiful on-brand presentation solution for to their in-store wrapping.

business card design

We created an elegant business card design that echoes the simplistic beauty of the logo, using the supporting floral pattern to build further richness to the brand’s character.

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