Elite Constructions Logo & Brand Design
logo design process
Elite Constructions specialises in building quality new homes, home extensions and custom renovations and came to us for full branding for their business. Georgia immediately recognised that this company was providing quality, high-end homes and needed the branding to reflect this.
The design uses several styles of font to evoke a sense of trust and high-end quality consisting of a solid serif E, intertwining with clean calligraphic script C. Both of these elements are quite traditional, and when combined produce a feeling of old-world luxury, directly connecting to a quality feel. We felt that this logo also embedded a sense of trust with consumers about the craftsmanship of the work Elite Constructions do.
The clients were very pleased with the Navy used and the simplicity of a single colour brand means it can seamlessly be reversed onto backgrounds for a striking brand that is standout in their industry.
A company’s letterhead is an important tool to convey professionalism and the Elite Constructions new letterhead is the perfect example of this. The circle version of the logo flanks the contact information to create a structured header, and the lighter symbol outside of the circle creates a subtle yet striking watermark across the bottom of the page.
Another important factor in conveying that this client and their team is trustworthy and specialists in what they do! Apparel or work wear that is branded well presents a good visual image and sends a message that this company is professional. The simplicity of a single colour brand works very well with the Elite Construction work shirts and the logo converts wonderfully in applications such as embroidery. This branding speaks for the quality and dependability of our client’s service – it’s a high-end brand to reflect a high-end product.