charter tax partners logo design process

Charter Tax Partners is a network of accounting firms and taxation professionals providing specialist business advice to small and medium-sized businesses.

The brief for this logo was something bold and forward thinking, it had to represent quality, care, integrity and community and give the feeling of consistency and reliability.

A clean san serif font was chosen and set to uppercase to add strength and structure to the brand, the icon is simple, bold and adds a sense of movement to the logo.