charlie brown logo design process

Charlie Brown is a Sydney based Real Estate business who approached us to brand their business.

A bold clean logo incorportaing playful elements that are pulled out to create supporting graphics throughout the brand system.

The font chosen is a clean, uppercase, san serif font bringing a strength and stability to the brand. The L and I in Charlie create the shape of a house. This element has been scaled down , filled in and repeated at the end of the logo as a full stop.

The logo is professional yet approachable and would appeal to a wide range of demographics.