a mother’s toolkit logo design process

Just like the first few years of motherhood which can simultaneously pull us to pieces and make us new again the elements of this logo pull apart to make a graphic pattern that can be reordered in many ways but still retain the integrity of the brand.

The colour palette is a harmony of deep purple tones and pinks with a complementary off white used as a subtle feature. The fun hand written font used for ‘a mother’s’ is a reference to the notes taken through the course. This concept is a bold choice that is unique, strong and fun, just like mothers!