selecting colours to help deliver your brand and your message.
Have you ever wondered why most large fast food chains all use the colour red – McDonalds, KFC, Red Rooster, Burger King/Hungry Jacks? There is a very good reason.
Colours evoke emotions
Red is known to increase your heart rate and produce saliva hence the reason the food industries high use of the colour. Red also emits strength, warmth, excitement, energy and passion. If these match your business core values and main brand message, using red will help you to connect to your audience emotionally.
Once you know what emotional messages you want to send to your customer/client or values of your brand it is simply a matter of matching it up to the emotions evoked by particular colours.
Different hues impact on the tone and feeling, bright red will create a different mood to magenta or burgundy. It is essential when picking the colour for your brand that you connect the emotions of the colour to the message you are wanting to send. Selecting the wrong colour may send the wrong emotion or feeling, therefore your customers may not connect to your brands core values.
MORE BLOG POSTS
make an informed decision for your branding needs In today's digital age, it's easier than ever to create a logo and establish branding for your business using logo creation apps or websites. With just a few clicks, you can generate a logo that may...
nurturing your vision At grendesign, our dedication to our clients goes far beyond the completion of a website or print project. We understand that your vision is an ongoing journey, and we're committed to being your creative partners every step of...
a powerful tool for every industry In the dynamic world of website development, creating an engaging and interactive platform is essential for attracting and retaining visitors. One powerful way to achieve this is by incorporating an Event Calendar...